You simply browse and choose the products you want to add from AliExpress and once you have made your choices, just click a button and they are auto imported to your webstore. You can then customize the products as you wish (or leave them as they are) and apply custom formulas to set your profit margins. The beauty is that the profit margins stay consistent with the price automatically, and adjust if the price is adjusted by the supplier. In addition, the products are auto updated / removed in line with the suppliers updates on AliExpress. This feature alone saves a huge amount of time and effort in monitoring your products to ensure they are up to date.