The relative ease in connecting our different channels. We have integrations and API's for our POS and back to our digital channels. The ease on setting up campaigns is great. Especially compared to other vendors.

It allows me to monitor the performance of my campaigns in real-time and gain insights into my customers' behavior and preferences. Also, it allows me to divide them into specific segments based on demographics and behavior and target them with tailored messages, like sending personalized emails and web push notifications.

The freedom to build my own data structure customized for my needs.