The marketing automation that Agillic offers has a strong focus on the personalization of marketing messages. The utilization of customer data and formulation of campaigns has meant an uplift of our click through rates and lead gen from this platform.

I like the emphasis made on turning clients into individuals so as to address them that way. This has caused the perception and overall click through rates and engagement to pick up significantly.

It helps to perform multi-channel marketing, automation features and customer segmentation.