PRO version allows for integration of new WordPress Blocks for the drag and drop editor; easy ability to duplicate, clone, or use fields across different content types. Essential over the native Fields API.

It is easy to use, flexible and robust. Works perfectly when you need to build relations between different types of content on your website.

We have used Advanced Custom Fields with a number of themes as well as used it to build custom WordPress themes to achieve the final result the client desired. We have used custom fields from both a design and functionality standpoint. It enabled us to implement specific web app actions to essentially create a web app on a Wordpress website.