Being able to track metrics at a very granular level is amazing for a user acquisition manager.

As for the tool, I really like the resources available to make it easier to configure campaigns for apps, such as the deeplink generator, the tools to run tests, etc. In addition, a positive point of Adjust is the customer support that is very fast and efficient.

We are talking about one of the top MMPs available in the market. Their capabilities and solutions are the base foundations for data analytics in a mobile-first company. Inputting data from ad networks, creating tokens, or sharing data is easy as the platform has a good UX. They have been also exploring new integrations with a new Web SDK providing a 360 solution for a company that uses both App and Web as a platform. We have found this pretty useful to unify our data partners to have one source of truth for attribution. Besides the technical capabilities, they proved to be a good partner helping us solve ad hoc issues that raised. I believe that these are the main functions that you would be looking for in an MMP. Reliable data and good human resources to solve problems.