Its easy to implement and saved a lot of time for our dev team. It's also great for tracking, so it was a great solution

ASA keywords on the dashboard Datascapes Cohorts

The most helpful feature for my use case is tracking clicks and discovering the flow of our users' journeys through our services and apps. This way, we understand how our features, products, or other considerations perform for our user base. I also like that it was straightforward to integrate across all our different products and platforms. This allowed us to ramp up our understanding of things that perform well and things that don't very easily, which is the kind of insight that is very helpful for any business creating innovative products. We also like that Adjust deep links are used by other big names in the industry, which helps to bring confidence to the users. In other words, they know what an adjust link is for to some extent and will not think that the link is fraudulent.