Unbotify is solving a big problem of bots in various applications ruining customer experience on the platform. The goal is the best thing I like about Unbotify.

The most important feature for finance brands is attribution reports. The fact that digital media, especially mobile, can be measured in the online/offline media mix strengthens the hand of media professionals.

Mobile app attribution is really useful in planning our full media campaigns, especially when partnered with the advanced app analytics we're able to utilise compared to competitors.