The inner workings of some adaptive algorithms are complex and opaque, making it difficult for users to understand how decisions are made and potentially leading to concerns about fairness and accountability.

The retargeting feature is cumbersome. Has had a negative impact on our campaigns. Navigating the app is not straightforward.I wish there were instructions for accessing functions. At first I struggled a bit to find all the features.

Adaptive media is the user friendly and has a wonderful features and it's easy to use where the software can be hard for sometime and made my work easy with this adaptive media.