The Dimension Attribution is our go-to tool because it gathers data straight from Shopify and uses it to provide visualized analysis which, for me as the marketing director, is so helpful. It provides me with comparative snapshots of our channels' performance, so we know where to boost or minimize our efforts.
It's also great for us to get accurate ROI/ROAS data.
Dimension Attribution is the one that surprised me the most. It collects data directly from the Shopify store to analyze and visualize for me as a marketer. It also categorized all sales channels, first and subsequent, ROI, etc., with different attribution models (multi-touch)
User journey is a great tool with different types of filters to understand the customer touchpoints.
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