ad:personam is a cutting-edge Self Serve Demand Side Platform (DSP), empowering businesses, startups, and SMB marketing agencies with an all-inclusive solution for programmatic advertising and campaign management. Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates function that simplifies the campaign setup process. ad:personam has been built directly on Xandr Microsoft DSP's API, offering a seamless, integrated experience.
One of the main advantages of ad:personam is the absence of a minimum ad spend requirement. This feature, combined with a flexible 'Cancel Anytime' SaaS pricing model, opens up opportunities for organizations of various sizes and budgets to exploit the potential of programmatic advertising.
With ad:personam, advertisers can effectively reach their targeted audience through a suite of programmatic buying solutions. These include Contextual Targeting Solutions, Audience Target Groups, Connected TV Campaigns, Video & Audio Ads, Weather Based Advertising, and Retargeting Audiences.
Through the integration with Google Looker, users can create shareable dashboards to track and manage campaign performance in real-time. The platform is designed to accommodate multi-format creative ads, including GIF, JPEG, PNG, HTML5, video & audio files, allowing for swift adjustments to align with evolving market conditions.
The Smart Templates feature simplifies the campaign set up process. Users can employ various templates to set up their campaigns quickly and efficiently, covering a wide range of programmatic buying options. Additionally, ad:personam users have the power to whitelist or blocklist specific websites and enjoy the benefits of a built-in fraud detection system, ensuring that ads reach genuine audiences.
The easy installation of the Universal Pixel helps you create conversions and remarketing audiences based on URL parameters, providing additional targeting capabilities for your campaigns.
Lastly, ad:personam provides access to a global inventory and 3rd party data providers on the open internet across display, video, audio, and CTVs. With a direct connection to all major supply-side platforms, ad:personam serves as your gateway to top-tier publishers, premium sites, and high-quality audiences.
Choosing ad:personam as your Self Serve DSP equips you with the tools to take control of your programmatic advertising campaigns, streamline your advertising workflows, and achieve your marketing objectives with exceptional precision and control.
