Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature.

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort.

Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt.