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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

When it comes to corporate social responsibility initiatives, tech companies have typically focused on making product donations to nonprofits struggling with limited tech budgets. These donations often include refurbished computers and discounted or free software licenses. 

You invest in your employees during the standard 9-5 workday.

If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen?