Articles

Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue.

Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms. 

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 

Let your car drive itself to you.

Construction projects can be gargantuan undertakings, made up of a mind-boggling number of moving parts. Though such projects may be expensive, lumbering giants, they can be tamed with the right stack of construction software. 

Business intelligence (BI) is making a significant impact across industries by helping organizations use data to make better decisions and improve operations.

Data is the new currency. Yes, you read it right.

You can have data without information, but you cannot have information without data.

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time. 

Governments tout the use of fintech sandboxes as an excellent method of fostering innovative financial services technologies. Inclusion in these sandboxes gives fintechs a PR gold star along with a governmental stamp of approval.