Articles

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most significant data points to monitor. Time and again, the changes in those patterns have proven a good indicator of emerging trends and a strong reflection of change in software markets. The current global crisis caused by COVID-19 is, unsurprisingly, creating a large shift to tools that support remote work.

Data is the new currency. Yes, you read it right.

When it comes to training your employees, your efforts need to much beyond that "tell me how to sell this pen".

There are many types of events to consider when executing an event marketing strategy.

A gift is pointless if it’s delivered to the wrong person.