Data Privacy Management Market Definition

Data privacy management software provides comprehensive solutions for users to manage their company’s privacy program, including replying to consumer requests or data subject requests (DSR/DSAR) and mapping sensitive data. Data privacy management software is used to achieve and maintain compliance with privacy laws and regulations. Employees such as privacy managers are the typical users of data privacy management software; however, these robust solutions offer workflows to allow other employees across the business, such as IT teams, to work collaboratively on consumer or DSR/DSAR requests for data access, amendment, or deletion. Businesses use data privacy management software to automate manual processes, provide visibility, and leverage reporting tools to manage their company’s privacy program.

These platforms include a centralized dashboard and have modules related to DSR/DSAR management, data discovery, and data mapping. For data discovery, some software solutions offer automated data discovery methods, others may offer workflow to manage manual, survey-based data discovery methods, and some software providers may offer both manual and automated discovery methods. Many data privacy management software also have additional functionalities of identity verification software native within the application, privacy impact assessment (PIA) software, privacy policy generation tools, cookie and website tracking compliance, and data breach notification functions.

Products in the data privacy management category often specialize in the specific country or region-specific data privacy regulation it supports, such as the EU’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Brazil’s Lei Geral de Proteção de Dados Pessoais (LGPD), and others.

To qualify for inclusion in the Data Privacy Management category, a product must:

• Provide data mapping, discovery, and classification tools for sensitive data
• Include consumer request or data subject request (DSR/DSAR) functionality
• Include or integrate with partners to provide any additional features such as identity verification, de-identification or pseudonymity, PIA, breach notification, consent management, or website tracking scanning

Usability Index Description

A product’s Usability score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of use-related review questions. Software buyers can compare products in the Data Privacy Management category according to their Usability scores to streamline the buying process and quickly identify the most usable products based on the experiences of their peers. For sellers, media, investors, and analysts, the Index provides benchmarks for product comparison and market trend analysis.

Badges are awarded to products for: Best Usability (highest overall Usability score), Easiest to Use (highest ease of use rating), Easiest Admin (highest ease of admin score), and Best Meets Requirements (highest meets requirements score).

Products included in Usability Index for Data Privacy Management | Winter 2025 have received both a minimum of 10 reviews and 5 responses from real users for each of the use-related questions featured in our review form by November 19, 2024. These ratings may change as the products are further developed, the sellers grow, and as additional opinions are shared by users. A new Usability Index report will be issued for this category as significant data is collected.