Small-Business Grid® for Applicant Tracking Systems (ATS)
Applicant Tracking Systems (ATS) Definition
Applicant tracking systems (ATS) source, screen, and build pipelines to manage candidates for open positions. Recruiters, HR teams, and hiring managers use these tools to create and distribute job postings, parse resumes, schedule interviews, and manage documents like cover letters and references. In addition, an ATS also automates time-consuming manual tasks like scheduling interviews, communicating next steps, and sending alerts to candidates. An ATS also tracks and reports metrics like time-to-hire and cost-to-hire, enabling companies to optimize the return-on-investment (ROI) of recruiting software investments.
To best secure top of funnel hiring, this recruiting software ties into greater recruiting features such as job boards, employee referral software, recruitment marketing platforms, video interviewing software, interview scheduling software, onboarding software, and recruitment platforms. Some ATS may offer candidate relationship management software capabilities to help recruiters proactively discover and nurture potential candidates via email marketing, scheduling, and periodic communications.
Recruitment professionals across industries use applicant tracking tools to extract a candidate’s educational background, skills, and work histories from a resume, enabling recruiters to find the most qualified candidates for their organization. These tools allow hiring teams to acquire and manage candidates from multiple sources, including social media, referrals, and job board websites. An ATS also ensures collaborative hiring, coordinates multiple calendars while scheduling interviews, and integrates with existing recruiting software to boost hiring process efficiency.
To qualify for inclusion in the Applicant Tracking Systems (ATS) category, a product must:
- Collect, sort, and screen resumes, parsing associated candidate information
- Flag qualified candidates and match them with opportunities
- Build talent pools within a customizable workflow
- Enable communication between HR personnel, hiring managers, recruiters, and candidates
- Track, analyze, and manage the candidate experience
- Allow for interview feedback such as notes or scorecards and include or integrate with interview scheduling
- Provide reporting and analytics on the effectiveness of the interview process, composition of the talent pool, or time-based metrics
- Post jobs on relevant boards or integrate with job posting software
Small-Business Applicant Tracking Systems (ATS) Grid® Scoring Description
Products shown on the Small-Business Grid® for Applicant Tracking Systems (ATS) have received a minimum of 10 reviews/ratings in
data gathered by February 25, 2025. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Zoho Recruit, BambooHR, Jotform, Rippling, Bullhorn, Recruiterflow, Greenhouse, CareerPlug, Recruit CRM & ATS, Ceipal ATS, Paycom, UKG Ready, JazzHR, Teamtailor, Hireology, Top Echelon, Wizehire, SmartRecruiters, CareerBuilder Applicant Tracking, Loxo, Tracker, and Breezy HR
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: 100Hires, Fingercheck, Homerun, TalentRecruit, Recooty, PeopleForce, JobDiva, ClearCompany, Superworks, HROne, Ashby, VivaHR, Softr, PCRecruiter, Eddy, Pinpoint, Scout Talent Software, Spark Hire, iSmartRecruit ATS, ApplicantStack, HiringThing, JobScore, Team Engine, Ultra-Staff EDGE Staffing and Recruiting Software, Inova Payroll, VidCruiter, Vultus Recruit, Business Draft, Oorwin, WebHR, Zappyhire, Occupop, cvviz, Hirebee.ai, and Grove HR
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Paylocity, LinkedIn Talent Hub, SAP SuccessFactors, MightyRecruiter, Workable, Freshteam by Freshworks, Recruitee, isolved, Lever, Personio, Trakstar Hire, Paycor, Workday HCM, iCIMS (formerly iCIMS Talent Cloud), Paychex, Avionté, Oracle Talent Management Cloud (formerly Taleo), and JobAdder
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Keka, APS, Crelate, Beamery, X0PA AI, CATS, Intellohire, Fountain, ApplicantPro, Jobilla, Alongside, hireEZ, Asure, Manatal, Jobvite, PyjamaHR, RecruitBPM, Employment Hero, The Applicant Manager, SpringRecruit, and QPage
© 2025 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed
in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
