Grid® for Product Analytics Software
Product Analytics Software Definition
Product analytics software provides companies visibility into user behavior by tracking and analyzing their interactions with a product. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events. Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience.
Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences. Many product analytics software is also equipped with heatmap tools, session replay software, digital analytics software, and user research software for comprehensive feedback on the customer and product.
To qualify for inclusion in the Product Analytics category, a product must:
- Track user interactions with a digital product, including visits, usage, events, and interactions
- Provide segmentation by demographics, preferences, or even device type
- Identify behavioral patterns and funnels to understand how customers flow through the product
- Identify pain points within a product that may lead to churn or specific steps within the customer journey that need improvement
- Provide dashboards and reports of visualized quantitative data
Product Analytics Grid® Scoring Description
Products shown on the Grid® for Product Analytics have received a minimum of 10 reviews/ratings in
data gathered by May 31, 2022. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Amplitude Analytics, Mixpanel, Pendo, Heap, Glassbox, LogRocket, Smartlook, FullStory, Mouseflow, and Quantum Metric
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Auryc, UXCam, and cux.io
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Contentsquare, Gainsight PX, Totango, and Decibel
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Lucky Orange, Indicative, Woopra, UserIQ, and Kissmetrics
© 2022 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed
in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy