Grid® for Digital Adoption Platforms
Digital Adoption Platforms Definition
A digital adoption platform (DAP) is a software layer integrated on top of another software application or website to guide users through tasks and functions. Digital adoption platforms aim to help new users quickly learn how to interact with a website or application or assist returning users in learning newly added functionality. This improves onboarding for new users and drives the adoption of new features that may otherwise go ignored.
These tools are also commonly used to train new employees on software used in-house. Some DAP offerings are made specifically for other popular software applications, with companies making multiple DAPs tailored for certain products. However, many digital adoption platforms are customizable and can integrate over any application necessary. Because of this, digital adoption platforms are also a popular customer self-service software option.
To qualify for inclusion in the Digital Adoption Platform category, a product must:
- Integrate on top of a web-based software, website, or software application
- Provide cued prompts or comments
- Collect and analyze data on user behavior
Digital Adoption Platform Grid® Scoring Description
Products shown on the Grid® for Digital Adoption Platform have received a minimum of 10 reviews/ratings in
data gathered by May 23, 2023. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Pendo, WalkMe, Whatfix, Intercom, Userpilot, ChurnZero, and Appcues
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: CommandBar, UserGuiding, Userflow, Usetiful, Lemon Learning, EdCast MyGuide, VisualSP, iorad, Spekit, OnRamp, and Bento
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Gainsight PX, Userlane, Apty, Netcore Customer Engagement and Experience Platform, and Totango
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: AppLearn, Stonly, Chameleon, Lou, ClickLearn, Toonimo, OnScreen, HelpHero, Inline Manual, UserIQ, Candu, Ziplyne, Newired, and Simpo
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in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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