Grid® for Digital Adoption Platforms
Digital Adoption Platforms Definition
Digital adoption platform (DAP) software is an overlay that sits on top of other applications or websites to guide users through tasks and workflows with in-app prompts and tutorials. Digital adoption platform (DAP) software helps organizations onboard employees and customers more efficiently by delivering real-time guidance, reducing training time, and highlighting new or complex features within software tools.
Core Capabilities of Digital Adoption Platform Software
To qualify for inclusion in the Digital Adoption Platform category, a product must:
- Integrate on top of a web-based software, website, or software application
- Offer cued prompts, messages, tooltips, smart tips, spotlights, notifications, pulses, modals, and tutorials to assist and guide users
- Collect and analyze user behavior data to improve the user experience
How Digital Adoption Platform Software Differs from Other Tools
DAPs differ from tools like product analytics software or customer self-service tools by delivering actionable, in-app guidance rather than primarily analyzing behavior or housing content libraries. They function as a live instructional layer that proactively supports users during real-time interactions with software, and often integrate with product analytics software, survey software, and knowledge base solutions.
Insights from G2 on Digital Adoption Platform Software
Based on category trends on G2, DAPs' ability to streamline onboarding, surface bottlenecks in user journeys, and improve overall adoption of both internal and customer-facing tools, often noting time savings, reduced reliance on manual training, and improved clarity when navigating complex workflows.
Digital Adoption Platform Grid® Scoring Description
Products shown on the Grid® for Digital Adoption Platform have received a minimum of 10 reviews/ratings in
data gathered by May 23, 2023. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Pendo, WalkMe, Whatfix, Intercom, Userpilot, ChurnZero, and Appcues
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: CommandBar, UserGuiding, Userflow, Usetiful, Lemon Learning, EdCast MyGuide, VisualSP, iorad, Spekit, OnRamp, and Bento
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Gainsight PX, Userlane, Apty, Netcore Customer Engagement and Experience Platform, and Totango
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: AppLearn, Stonly, Chameleon, Lou, ClickLearn, Toonimo, OnScreen, HelpHero, Inline Manual, UserIQ, Candu, Ziplyne, Newired, and Simpo
© 2023 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed
in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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