Europe Regional Grid® Report for SMS Marketing | Fall 2023

Europe Grid® for SMS Marketing Software

Leaders
High Performers
Contenders
Niche
Bloomreach
Xtremepush
ActiveCampaign for Marketing
Brevo Marketing Platform
Dotdigital
BulkSMS.com
TextMagic
Klaviyo
Attentive
Emarsys
Omnisend
Close
Customers.ai
Octopush
Market Presence Information
Satisfaction Information
SMS Marketing live
See Reviews
G2 Grid® Scoring
SMS Marketing Software Definition

SMS marketing software, also known as business text messaging software, enables companies to plan and implement marketing campaigns that target mobile devices via SMS (Short Message Service). This type of software helps businesses increase brand loyalty and engagement by delivering timely, personalized messages to customers’ mobile devices. Marketing teams target prospective customers using permission-based subscribe links within campaign messages and implement digital promotions using MMS (Multimedia Messaging Service), polls, coupons, surveys, and more. With bulk messaging, users can send numerous promotional text messages with one click, enabling businesses to gain a large number of new subscribers quickly and easily. Sales and customer service teams can leverage SMS communication to engage in two-way text messaging with prospects and customers.

Most SMS marketing products integrate with other business applications through an API, but some are included as a feature of marketing automation software or email marketing software. Businesses that are looking to harness additional capabilities for targeting mobile devices may use push notification software or mobile marketing software.

To qualify for inclusion in the SMS Marketing category, a product must:

  • Reach mobile users by SMS messaging
  • Provide an opt-in opportunity for new subscribers
  • Track interaction data related to each SMS campaign
  • Provide analytics or insights into SMS marketing efforts
Europe Regional SMS Marketing Grid® Scoring Description
Products shown on the Europe Regional Grid® for SMS Marketing have received a minimum of 10 reviews from users in the Europe region by August 15, 2023. Products are ranked by customer satisfaction (based on regional user reviews) and regional market presence (a measure of market share, seller size, and social impact) and placed into four categories on the Regional Grid®:
  • Products in the Leader quadrant are rated highly by G2 users in the Europe region and have substantial Market Presence scores. Leaders include: Bloomreach, Xtremepush, ActiveCampaign for Marketing, Brevo Marketing Platform, Dotdigital, BulkSMS.com, and TextMagic
  • High Performing products have high customer Satisfaction scores and low Market Presence in the Europe region compared to the rest of the category.
  • Contender products have relatively low customer Satisfaction scores and high Market Presence in the Europe region compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Klaviyo, Attentive, Emarsys, Omnisend, and Close
  • Niche products have relatively low Satisfaction scores and low Market Presence in the Europe region compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Customers.ai and Octopush
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