Twitter insights provides tweet-level data, which is very helpful to glean vs. just looking at what the Twitter account profile garners overall. You can look at data points such as impressions, retweets, loves and video views (for example). Twitter also provides engagements and engagement rates, which is helpful because those are more insightful metrics versus just providing information on overall reach (in this case, impressions).

I like that you can now upload lists and target look alike audiences. It is also MUCH cheaper than LinkedIn ads.

I personally did not like Twitter Analytics. It's highly likely due to the fact that the platform was not the best for showcasing art. I found it hard to generate an engaging audience when they had to link to other platforms to see the art. Therefore, the analytics provided were not useful.