The flexibility in terms of the different options for each of the content recommendation elements - behavior, options for appearance, etc. The HubSpot integration is also very helpful, especially in terms of excluding lists of people who already completed a particular goal.
The best thing about Trendemon is that you can really dive deep into how users interact with content on their path to conversion...whether that's a form completion, a download, a webinar registration, a lead, a sale, etc...
Their customer support is really great. Every issue, as minor as it might be, is handled quickly and professionally. We always get a personal email or a call from our CSM whenever there's a new feature in the product, which is something I've never encountered with other tools I work with.
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