Sequel.io has been a game changer for our digital events in several ways. Two standout features are the built-in calendar invites and the Marketo integration. Since implementing Sequel, we’ve seen a significant increase in both Qualified Leads (QLs) and live attendance for our livestreams.
One of the biggest advantages is that we no longer have to send registrants to external sites—all traffic stays on our website thanks to Sequel’s seamless iframe embedding. Additionally, follow-up emails used to require our email team to schedule them in Marketo, but now I can create and schedule emails directly in Sequel, saving time and streamlining communication.
Another highlight was a recent virtual event where part of the session was live at our HQ and part was virtual (the speaker was not at HQ). Using OBS, we were able to push a live feed from our HQ directly into Sequel, creating a smooth and professional experience.
I use sequel on a weekly basis - some weeks two or three times. I have never had a reliability issue - which was the reason we changed from our last platform.
Sequel.io is incredibly easy to use, and their team has been fantastic to work with. 10/10—would definitely recommend!
PK
Peter K.
Storyteller @ Clay | ex-Clubhouse/Hulu/WallSt | 160K+ on TikTok
Full feature set needed for B2B demand gen and event production (SFDC API, Webflow embed API, email automation, analytics, ICP scoring, live event management, etc.) , yet super intuitve interface + speed to implementation. Easy enough to hand-off to non-account owners for self-serve with a ~7 minute Loom. Gage on the support team is also steller.
I love that they have thought about product design with the creators in mind. The workflows from setup to registration to lead management to content atomization is simple. The team has been super supportive in helping us get things set up -- and they are thought leaders when it comes to rethinking how webinars and videos should be used in today's marketing mix
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