Good way to talk to a lot of people quickly, get a mix of quant percents, get a qual read on other topics and have people weigh in on what others said to see what resonates most strongly with the group

I liked how we could get results from surveys immediately. We were also able to dive deeper into survey questions and results since open-ended questions were used and then we narrowed them down to more specific question choices to vote on.

The tool itself allows you to uniquely interact with consumers in a fluid way.