Love the flexibility - can do text OR audio OR video. Unlimited configurability. I also love the prettiness - I used to use another survey software who had terrible looking themes and very few customizations. I feel like the attractiveness of the surveys gets more people excited about participating in my studies.

I like the detail we can get from people. We run concept tests on Phonic and get more information than we've been able to acquire elsewhere.

I like the algorithm for this AI Product allover and it's features