Pathformance provides realtime data on product distribution and availability. When managing a promotion it crucial to know that products actually are in store and scanning. The ability to determine that our products are in store has been a tremendous benefit in our forecasting and eliminating OOS with our customers using store inventory to support shop on-line pick up in store services. Pathformance has a CPG acumen that is not common in tech. With optimization being important as measuring the impact of digital spend against sales in store not being measurable using other services the fact the Pathformance provided us with the analytics and measurable and actionable insights from which we realized high ROAS.
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