mParticle is a customer data platform that helps businesses unify their data across various channels and systems. By providing tools for data integration, management, and activation, mParticle enables companies to create a comprehensive view of their customers, enhance their marketing efforts, and improve user experiences. The platform supports real-time data collection and facilitates seamless data sharing with other marketing and analytics tools. For more information, visit their website at [mparticle.com](https://www.mparticle.com).