We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds. OVERALL - Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP) - Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly - Ability to integrate and review performance across ASO + ASA bringing keywords is easy - This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work PAID - Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit - There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue - Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us. - Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion - Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match ORGANIC - One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two - The data from MobileAction is what our ASO agency uses and pulls data from - View CPPs of competitors and compare keywords

The platform makes it easy to identify trends, understand what’s performing well, and gather ideas for scaling ads. The insights into video ad creatives are useful for staying competitive and refining my strategy

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