Keyplay is a standout tool in our software arsenal, and there are several features that we truly appreciate. Industry Categories and Relevance Signals: Keyplay's incorporation of industry categories and relevance signals (e.g. if a company offers an enterprise plan, free trial, is open source, etc.) is immensely helpful. These unique data points allow us to segment our target accounts more effectively, ensuring our sales/marketing efforts are highly targeted and efficient. Traditional Firmographics and Tech Stack Signals: Keyplay goes the extra mile by integrating traditional firmographics and tech stack signals. When combined with the industry categories and relevance signals above, we're able to build comprehensive account lists with a high degree of accuracy. Knowing if a company uses specific products is invaluable for crafting tailored marketing strategies. Powerful Account List Generation: Keyplay empowers us to generate account lists with precision. Whether we are creating target account lists, conducting experiments, or performing market sizing exercises, Keyplay gives us a fantastic starting point.

- Firmografia Forte - Interface Intuitiva - Estimador de Tamanho de Lista - Equipe Iterativa/Responsiva

Duas grandes vitórias para a Keyplay são sua função integrada de Sucesso do Cliente e a entrega de recursos importantes pela equipe de produto de acordo com o cronograma comunicado. Enquanto muitas outras ferramentas no espaço de Engajamento de Vendas estão se expandindo cada vez mais com a aplicação do produto, a Keyplay se destaca por ir MAIS FUNDO em seu caso de uso principal, por exemplo, revelando dados de conta importantes e acionáveis para equipes de GTM.