Being able to track URLs, hashtags, keywords, Twitter and Instagram. Using data to create graphs and charts are useful for media presentations and meetings where social media is discussed.

I began using Keyhole because I needed some additional reporting that I couldn't quite get from Sprout Social without upgrading. The more premium Sprout memberships were not in my budget and a client was requesting things from me (analytically and visually). It was more cost effective for me to use Keyhole at a lower level than purchase the top Sprout membership just for one client.

I like that I can trend hashtags in realtime to know which to use when I post. i Like how frequently it is updated and it has been an extremely helpful tool for me. I like that there is a free trial as well (although the price is expensive once that trial is over).