Feathr is a big financial investment, bigger than I've ever been able to make for advertising, so what do I like about it? With Feathr, I can dig into a set of tools and think about what I'm trying to accomplish, I can come up with a strategy, and their help desk and our success manager are incredibly responsive and will double-check me and offer advice on other ways to approach the work. As a result, I've learned a lot. Using this platform has helped us expand our audience and hone in on key audiences. An example - we run weekly events for families of K-12 kids and now we're layering in digital ads to complement our other outreach efforts. To give a snapshot of the impact: before running these ads, traffic to our event landing page was maxing out at around 300 views. 6 weeks later, 2,239 views are coming from people in the geographic communities where we hold these weekly family events and our weekly attendance doubled the week following the week we started the ads.

It's real easy to upload and launch campaigns, the reports are excellent and it's great to hear people say we saw you everywhere.

I love tracking the data and seeing which ads really resonate with our audience. And the customer service is fantastic!