The ability to select the audience and taylor for our needs. The video recordings of the feedback. The AI summary of the feedback. That was simply awesome.

* The survey UI is appealing to participants—they want to complete the surveys b.c there is no friction * The results display makes it easy to guage on the a whole or peruse individual responses * The new recruitment feature allows you to quickly build a test group is you don't have your own * Great customer support

A nice UI and a great builder, along with a great customer support, made the onboarding experience quite easy. There are many factors you can choose for your panel and we never had any issue to find a valid tester. We've been using it for a year now (on 4 different research projects) and we can all say that we're quite happy with it. The guys of Ballpark also really care about users feedback.