Backdrop offers many features that assist sales. With Backdrop you can be assured the customer receives the information you sent him / her even when they say they didn't receive it. You receive messages telling you when they open the doc(s) and for how long. Superior! Backdrop offers a library where docs are stored, so you don't have to hunt for them each time you start a campaign or allows you to include select docs with other communication you are sending your customer. When you have multiple users, this will enable you to have all users select from the same list of docs. We use Backdrop to send all quotes and associated documentation with each proposal. Backdrop lets you know when the information sent is forwarded to others in their organization for review or if they pass your information on to contacts outside their organization.

It helps to coordinate follow ups after information has been received and viewed.

I like the ability to track the recipient's read of my texts.