Easy for building up the basic workflow products. It will empower the Business Users as most the tools like Process Builder, Form Builder are all intuitive. I like mostly becuase it integrates with any 3rd party systems. They support all kinds of infrastructures such as Public Cloud, Private Cloud, On Premise Single Tenant, and On Premise Multi-Tenant. It has a rich integrations with SharePoint, SalesForce, Active Directory, Net Suite, SQL, and lot of other systems. I like Form Builder the most as you can inject custom Javascript to customize the forms and controls the way you like. Lookups make your life easier to intergrate with other systems. The File Upload control is truly very powerful as you can just click and configure to configure any repository like Box, Google Drive, Physical Drive, SharePoint, SalesForce, One Drive, Dropbox etc., The platform is always flexible as you can write WCF, REST and Web Services to integrate with other systems.