Prós e Contras de ZoomInfo Marketing

My favorite part is all of the intent signals that you can build campaigns around and all the creative ways you can build audiences. Zoominfo has accurate data that integrates with HubSpot well. My customer success team is excellent. They help me with strategy and best practices. It's a tool I use everyday. It's foundational to demand generation, closing deals, and upselling in B2B. I thought the implementation process was easier than most SaaS tech, but still takes some hand-holding from the Zinfo team. They have alot of resources to get started. Análise coletada por e hospedada no G2.com.

The dashboards and reporting can be better. If you have Salesforce, it's excellent. HubSpot connection to the reporting is on the roadmap though. I wish I could filter by ideal customer profile tier on the websights tool as well. It's an extra step to get that and takes alot of time on my end. Análise coletada por e hospedada no G2.com.

ZoomInfo Marketing makes it incredibly easy to search niche markets and expand our business by finding and nurturing new leads. The platform provides valuable insights into website traffic patterns, helping us understand where our visitors are coming from and how they engage with our site. Análise coletada por e hospedada no G2.com.

I haven’t found anything I dislike about ZoomInfo Marketing so far. The platform has been intuitive and effective, providing the insights we need to enhance our marketing efforts. Análise coletada por e hospedada no G2.com.

I use the platform almsot every day and the ZoomInfo Marketing can be utilized as your all in one marketing HUB. The advanced audience features allows you to target your audience specifically where they are at in the buyers journey and ensures your messaging alligns with that. The platform is very user friendly and easy to integrate into your systems. Getting the system up and running is very easy and they have great support to help along the way. Also, they have additional certificates within a fantastic learning center. Análise coletada por e hospedada no G2.com.

The main downside that I have is that the upgrades (such as intent) is not shared across different sides of the platform. If you have intent in marketing it does not translate to sales side. Análise coletada por e hospedada no G2.com.

In regards to the advantages, the one that I have found the biggest in the ZoomInfo Marketing is having a better understanding of who exactly we’re targeting. Including extensive profiles of companies, we could learn how industry is progressing and what those companies find painful so we are able to tailor campaigns more. But, the contact data is also incredibly quality, meaning we’re able to get in touch directly with the right prospects without having to verify or follow up on the data all the time. Análise coletada por e hospedada no G2.com.

The issue we’ve run into a lot with ZoomInfo Marketing, however, is that sometimes platforms just don’t appear with enough granularity for a campaign within one industry or another. On one hand some information is incomplete or out dated so we end up having to verify a lot of the data before we can use it for outreach. It slows down the entire process, complicating our workflow at the same time. Análise coletada por e hospedada no G2.com.

I like the takeaway that the ZoomInfo Marketing can yield for marketing campaigns - specifically being able to target so precisely. We have the ability to filter by industry, job title or company size so that we can reach the right audience. Our lead lists are always updated with integration into our CRM, without manual work. With the intent data feature especially: we can identify prospects who are actively searching for solutions and engage when they are ready. Análise coletada por e hospedada no G2.com.

One disadvantage of ZoomInfo Marketing is that once of the data isn’t always as accurate because of the contact details that can turns out outdated. Furthermore, it’s kind of overwhelming for new teams that have never used this kind of thing, especially the interface. The drawback of the high pricing, however, also makes it very difficult for smaller teams to really fully exploit the platform. Sometimes our campaigns have been delayed by these kinds of things and it would reduce the overall impact that we might have. Análise coletada por e hospedada no G2.com.

I like how much more accurate data Zoominfo has than other options in the market. I like how they get their data. There are a lot of search filtering options, so the interface can be a bit heavy at first, but with all those options comes the ability to micro engineer a SRP, getting you to the exact group of people that you're looking for, based on quality information. Análise coletada por e hospedada no G2.com.

Price is the only negative with Zoominfo. They wheel and deal to the death every time. Análise coletada por e hospedada no G2.com.

O que eu mais amo no ZoomInfo Marketing é que seus dados abrangentes de contato e empresa me ajudam a focar no direcionamento do prospecto certo. Também se integra muito bem ao nosso CRM, o que torna os processos de gerenciamento de leads e acompanhamento bastante descomplicados. Além disso, temos o recurso de enriquecimento automático para manter nosso banco de dados atualizado, então estamos sempre trabalhando com as informações mais precisas, e isso nos ajuda a melhorar nosso marketing. Análise coletada por e hospedada no G2.com.

No entanto, uma desvantagem do ZoomInfo Marketing é que alguns dos dados nem sempre são precisos, particularmente com empresas menores. Embora seja um banco de dados extenso, existe a possibilidade de que a informação esteja desatualizada e possa estar sem complemento. Se isso acontecer, resulta em esforços desperdiçados ao contatar leads que anteriormente estavam em um papel diferente ou que deixaram a empresa. O preço também é mais elevado, o que pode não ser viável para empresas menores que não têm o orçamento de marketing para isso. Análise coletada por e hospedada no G2.com.

As duas características brilhantes do ZoomInfo Marketing são as percepções sobre o mercado e a intenção de compra e a previsão de tendências. Mantém nossa equipe conectada com a indústria, mostrando o que está acontecendo, e nos ajuda a buscar e descobrir novas oportunidades. Isso realmente mudou como estamos tomando decisões baseadas em dados e ajustando nossas estratégias em reação ao que os concorrentes estão fazendo. Isso ajuda a manter os dados que utilizamos o mais atualizados e precisos possível, e é atualizado frequentemente no banco de dados da plataforma. Análise coletada por e hospedada no G2.com.

A amplitude do que está disponível no ZoomInfo Marketing é excelente, mas pode ser avassaladora para equipes menores que não estão preparadas para lidar com isso. Com a enorme quantidade de informações prontamente disponíveis, pode ser impossível focar apenas nas partes mais importantes das informações. Isso pode basicamente resultar em desperdício da plataforma e resultados lentos. Além disso, há um período inicial de configuração e personalização que consome tempo, deixando pouco ou nenhum espaço para erro nos menores detalhes que você imaginar. Análise coletada por e hospedada no G2.com.

The precision of targeting specific accounts and leads; the automated workflows that can tie with those audiences and send to our sales teams. The conversion tracking, form fill enrichment, and campaign dashboard are nice added bonuses. Análise coletada por e hospedada no G2.com.

Setting up the ads and front-loading spend before each quarter can adds to workload and could be a better process. Análise coletada por e hospedada no G2.com.

The amount of data I can collect for improving sales and marketing. Análise coletada por e hospedada no G2.com.

It takes a little longer than you might think when you are used to traditional lead-focused marketing results. It takes a lot of learning and opening your eyes to realize how to properly implement ABM marketing. ZoomInfo provides all the tools you need, with great teaching, easy to use platform, incredible customer support from their personal teams and easy integration with CRMs. I use it daily. Análise coletada por e hospedada no G2.com.