Prós e Contras de G2 Marketing Solutions

Do ponto de vista de uma empresa SaaS, adoro as capacidades de Intenção de Compra das Soluções de Marketing da G2. Tantas pessoas usam o G2 para avaliar suas decisões de compra de tecnologia SaaS que ter dados de intenção do G2 é uma escolha óbvia. Tudo é fácil de usar, e aprecio as novas integrações que nos permitem implementar os dados do G2 no Marketo. Esta informação que o G2 alimenta em nosso sistema é algo que usamos diariamente. Análise coletada por e hospedada no G2.com.

Os preços para a G2 Marketing Solutions podem ser um pouco caros. Pode não ser a escolha certa para todas as empresas. Às vezes, também gostaria que houvesse um humano do suporte ao cliente da G2 com quem eu pudesse conversar 24/7 para perguntas. Análise coletada por e hospedada no G2.com.

Usar o G2 me deu a capacidade de aumentar o reconhecimento da marca por meio de anúncios e emblemas. Usei a plataforma PPC da Capterra, e foi muito cara sem resultados mensuráveis. Com o G2, posso ver quem interagiu com meu anúncio, quem está no mercado e quais softwares estão comparando. Isso o torna muito útil para nossa equipe de vendas usar em seu alcance. O suporte ao cliente é sinceramente um dos melhores da indústria. Adoro meu CSM! Análise coletada por e hospedada no G2.com.

Ter que licenciar conteúdo para uso. Já pagamos muito para usar a plataforma e ter essa despesa adicional é difícil de justificar. Análise coletada por e hospedada no G2.com.

Está repleto de muito conteúdo para remodelar e criar uma história para as redes sociais. Também está repleto de conteúdo que usamos em nosso marketing por e-mail. É tudo muito fácil de usar. Bons layouts de menu e integra-se com nossas outras plataformas como o HubSpot. Bom suporte também. Análise coletada por e hospedada no G2.com.

Não há muitos pontos negativos. Seria interessante se o G2 integrasse algumas ferramentas de criação de IA para que pudéssemos selecionar um relatório que gostamos e ter ele criando alguns ativos ou algumas ideias, etc. Análise coletada por e hospedada no G2.com.

G2 is one of the most popular platforms for reviewing different software and services. Whether you need to compare or contrast various products or need details on the specificities and features of a product, G2 has everything you need to know. As an administrator, I like that I can add in details of our product, provide photos, videos, and a product tour! There's so many cool integrations that help us attract more buyers and get more awareness for our platform.

The new Monty for Sales chatbot is another great addition at helping us generate more demos and business for our company. Análise coletada por e hospedada no G2.com.

It's hard to gauge the amount of visitors we get each month on the platform and estimate the total amount of leads we can expect. Análise coletada por e hospedada no G2.com.

I really like that we can get very insightful data on prospective buyers seeking out to buy our kind of product offerings and also understand how they are interacting with the general product categories, or our specific profile and competitors. Also the implementation and integration to Hubspot is super nice, we can build vsrious workflows on the various intent data to help our sales and marketing team focus on high intent companies. Finally the customer success and support team are very helpful, always checking to help us get the most value. It definitely helped us target our intent buyers better Análise coletada por e hospedada no G2.com.

Most of the data are on the company level, you can get a general location of where the signals are coming from, but it's kind of a guess work narrowing it down to which specific contacts from that location to engage, I think that's where your buyer personas come in play, but will be best to get both if possible. Análise coletada por e hospedada no G2.com.

On top of all the reviews and reports and other features they offer, it's been an incredibly valuable for gaining real product ux and customer experience feedback. The mix of qualitiative and quantitative data you can extract from g2 can provide endless value if you pay attention to it and get creative with how you put it all to use.

Also love to support - our account managers have been so great to work with, always helpful and so quick to get back to us whenever we need them (shout out to Cory!) Análise coletada por e hospedada no G2.com.

The reports are too expensive for us to liscence with our tight budget so we can't use all the great data for any external comms. Análise coletada por e hospedada no G2.com.

Our account manager is very responsive and great to work with. The UI is very easy to use and we check it often, if not every day. The integration was very simplisitic and we had no hiccups with the implementation, which as the GTM system admin for our org, was a huge plus! I really appreciate that buyers have a place to go to gain insights on not only our product offerrings but our competitors allowing businesses to make informed decisions on a vendor they so choose to select. Análise coletada por e hospedada no G2.com.

It can be challenging when reviews don't make quality standards and are not published, it also can be challenging when we people post anonymously and the feedback is not in our favor OR is really good feedback as a product led growth company we'd love to speak with these folks in more depth and better understand the good, the bad and the ugly. Análise coletada por e hospedada no G2.com.

I love that G2 offers a wide variety of comprehensive tools in the dashboard: from reviews, campaign management, content, and more. It is essential for our organization to boost our brand awareness through Grid Reports and receive key insights from our customers via review pages. Análise coletada por e hospedada no G2.com.

The G2 team has been great to work with, however, due to their organizational change earlier this year, we no longer have a dedicated CSM to our account, which is something we miss greatly. Análise coletada por e hospedada no G2.com.

- it provides a platform to gather authentic user feedback, ensuring reviews are neutral and trustworthy for potential clients

- G2 offers various ways to transform user reviews into powerful social proof marketing assets

- it also serves as a hub for exploring competitors in the market, helping us gain valuable insights and maintain a clear understanding of our own market position

- great customer supoort! Love Jade! she always delivers insightful ideas, valuable resources, and everything we need! Análise coletada por e hospedada no G2.com.

- recently it pushes numerous paid promotion options for vendors which makes the review ranking under the category less sense

- it demands too many internal resources to operate effectively, particularly the quarterly review campaigns, which can be quite frustrating for the team.

- it provides less lead generation and revenue-driving opportunities for B2B companies compared to what it offers for B2C vendors

- integration between Buyer Intent feature and CRM could be more functional

- quite steep learning curve for marketing team to get it working properly, and navigating the user dashboard portal isn't very intuitive. Análise coletada por e hospedada no G2.com.

It is super easy to get started with G2 - the team helps with creating campaign links etc. The whole process is quite straightforward and seamless. I've been able to scale our review engine (taking over from someone before me) within months, with an easy learning curve. There are many features but I'm yet to explore them all. Customer support is great. I think I log in almost everyday because we run so many campaigns Análise coletada por e hospedada no G2.com.

A lot of reviews get rejected for the flimsiest reasons, but then the whole USP is REAL user reviews so it makes sense that they would reject suspicious reviews. There are a lot of features which you never end up using because onboarding and documentation isn't all that prominent on the portal (or maybe I didn't find it) Análise coletada por e hospedada no G2.com.