What is affiliate marketing?
Affiliate marketing is a performance-based strategy where businesses collaborate with affiliates to promote their products or services. Affiliates, often individuals or other businesses, earn commissions for driving traffic or sales through their promotional efforts using unique referral links. This model benefits businesses by expanding their reach and boosting sales without upfront costs. For affiliates, it offers an opportunity to earn passive income by promoting products relevant to their audience. Through affiliate marketing, businesses leverage the marketing efforts of affiliates, while affiliates monetize their online presence or expertise, creating a mutually beneficial partnership that drives sales and revenue.
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Devyani Mehta
Devyani Mehta is a content marketing specialist at G2. She has worked with several SaaS startups in India, which has helped her gain diverse industry experience. At G2, she shares her insights on complex cybersecurity concepts like web application firewalls, RASP, and SSPM. Outside work, she enjoys traveling, cafe hopping, and volunteering in the education sector. Connect with her on LinkedIn.
