Is Apollo.io worth it?

After reading 1,652 user reviews on G2 from the past year, I believe Apollo.io is a strong contender for sales and marketing teams seeking a cost-effective and high-performing lead generation platform. G2 users give it a solid average star rating of 4.50 out of 5 and an impressive recommendation score of 9.01 out of 10, suggesting high satisfaction across the board. Its ease of use averages 6.20, and its ability to meet users' needs lands at 6.23 out of 7, pointing to a well-rounded, capable platform.G2 reviewers frequently highlight Apollo.io’s robust prospecting tools, accurate contact data, and affordability, especially compared to more expensive alternatives like ZoomInfo. Based on the data and my experiences, Apollo.io proves to be a worthwhile investment for businesses looking to streamline outreach, improve lead quality, and do more with less.