What are the main purposes CRM software is used for?

CRM software is essential for managing customer interactions and data throughout the customer lifecycle. It serves in: • Managing customer data for better personalization, • Sales processes by automated routine tasks • Marketing efforts are streamlined • VoC enhanced, boosting customer satisfaction and retention • Analytics for insights, and many more.

BSI CRM can solve several problems that businesses face when managing customer relationships and sales activities, resulting in improved customer relationships, increased sales, better marketing campaign ROI, and more informed decision-making.