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- Plataformas de Gestão de Dados (DMP)
- Nielsen DMP
- Oracle BlueKai Data Management Platform
- Nielsen DMP-vs-Oracle BlueKai Data Management Platform
Comparar Nielsen DMP e Oracle BlueKai Data Management Platform 
Nielsen DMP vs Oracle BlueKai Data Management Platform
Ao avaliar as duas soluções, os revisores acharam Oracle BlueKai Data Management Platform mais fácil de usar, configurar e administrar. No entanto, preferiram fazer negócios com Nielsen DMP em geral.
- Os revisores sentiram que Oracle BlueKai Data Management Platform atende melhor às necessidades de seus negócios do que Nielsen DMP.
- Ao comparar a qualidade do suporte contínuo do produto, os revisores sentiram que Nielsen DMP é a opção preferida.
- Para atualizações de recursos e roadmaps, nossos revisores preferiram a direção do Oracle BlueKai Data Management Platform em relação ao Nielsen DMP.
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
Sua Plataforma de Gerenciamento de Dados (DMP). A plataforma baseada em nuvem nos permitiu examinar os dados de clientes baseados em cookies e analisar seu comportamento. Isso ajudou muito a direcionar os consumidores certos e melhorar o marketing dos...
The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be. Also, the formulas for creating audiences does not allow for much besides the...
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
Sua Plataforma de Gerenciamento de Dados (DMP). A plataforma baseada em nuvem nos permitiu examinar os dados de clientes baseados em cookies e analisar seu comportamento. Isso ajudou muito a direcionar os consumidores certos e melhorar o marketing dos...
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be. Also, the formulas for creating audiences does not allow for much besides the...
