# Melhores de Ferramentas de Otimização da Taxa de Conversão Ferramentas de otimização da taxa de conversão (CRO) são um tipo de software que oferecem às empresas recursos de teste e visualização para melhorar a experiência do usuário e aumentar as taxas de conversão. As ferramentas de CRO funcionam juntamente com outros softwares de análise digital para rastrear o comportamento dos visitantes. Essas ferramentas coletam e estudam dados sobre como as pessoas usam o site, para que possam identificar maneiras de torná-lo mais fácil de usar e mais atraente. Diferentes tipos de ferramentas de CRO servem a diferentes propósitos, como ajudar as empresas a entender suas taxas de conversão atuais ou testar novas experiências no site para ver como elas afetam as taxas de conversão. Categorias Populares de Ferramentas de Otimização da Taxa de Conversão [ #### Ferramentas de Teste A/B ](/pt/categories/a-b-testing-tools) Produtos Populares de Teste A/B usados por profissionais de Ferramentas de Otimização da Taxa de Conversão [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg) VWO Testing (929) 4.4 de 5 estrelas ](/pt/products/wingify-vwo-testing/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/d50e86a068b696487b76cd8dbc6b0a68/optimizely-web-experimentation.svg) Optimizely Web Experimentation (411) 4.2 de 5 estrelas ](/pt/products/optimizely-web-experimentation/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg) AB Tasty (409) 4.4 de 5 estrelas ](/pt/products/ab-tasty/reviews) [ ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg) Instapage (521) 4.3 de 5 estrelas ](/pt/products/instapage/reviews) [ ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg) Unbounce Landing Pages (386) 4.3 de 5 estrelas ](/pt/products/unbounce-unbounce-landing-pages/reviews) [ ![LaunchDarkly](https://images.g2crowd.com/uploads/product/hd_favicon/e5aaf2adae6668e3a1bcd6c4bac042a5/launchdarkly.svg) LaunchDarkly (742) 4.5 de 5 estrelas ](/pt/products/launchdarkly/reviews) [ #### Ferramentas de Mapeamento da Jornada do Cliente ](/pt/categories/customer-journey-mapping) Produtos Populares de Mapeamento da Jornada do Cliente usados por profissionais de Ferramentas de Otimização da Taxa de Conversão [ ![Miro](https://images.g2crowd.com/uploads/product/hd_favicon/f43d71a5c7b1abb1b7d3dfc8d3668f9b/miro.svg) Miro (13,175) 4.6 de 5 estrelas ](/pt/products/miro/reviews) [ ![Lucid Visual Collaboration Suite](https://images.g2crowd.com/uploads/product/hd_favicon/e02e4d0701c1bc00190c146b8d01e31b/lucid-software-inc-lucid-visual-collaboration-suite.svg) Lucid Visual Collaboration Suite (8,705) 4.5 de 5 estrelas ](/pt/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg) Glassbox (809) 4.9 de 5 estrelas ](/pt/products/glassbox/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg) Agentforce Marketing (formerly Salesforce Marketing Cloud) (4,628) 4.0 de 5 estrelas ](/pt/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg) WebEngage (765) 4.5 de 5 estrelas ](/pt/products/webengage/reviews) [ ![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg) Totango (1,150) 4.3 de 5 estrelas ](/pt/products/totango/reviews) [ #### Ferramentas de Heatmap ](/pt/categories/heatmap-tools) Produtos Populares de Ferramentas de Heatmap usados por profissionais de Ferramentas de Otimização da Taxa de Conversão [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg) Glassbox (809) 4.9 de 5 estrelas ](/pt/products/glassbox/reviews) [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg) Smartlook (874) 4.6 de 5 estrelas ](/pt/products/smartlook/reviews) [ ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg) Mouseflow (690) 4.6 de 5 estrelas ](/pt/products/mouseflow/reviews) [ ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg) Contentsquare (635) 4.6 de 5 estrelas ](/pt/products/contentsquare/reviews) [ ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg) Fullstory (1,051) 4.5 de 5 estrelas ](/pt/products/fullstory/reviews) [ ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg) LogRocket (2,374) 4.6 de 5 estrelas ](/pt/products/logrocket/reviews) [ #### Construtores de Páginas de Destino ](/pt/categories/landing-page-builders) Produtos Populares de Construtores de Páginas de Destino usados por profissionais de Ferramentas de Otimização da Taxa de Conversão [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg) HubSpot Marketing Hub (14,814) 4.4 de 5 estrelas ](/pt/products/hubspot-marketing-hub/reviews) [ ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg) Intuit Mailchimp All-in-One Marketing Platform (5,426) 4.4 de 5 estrelas ](/pt/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg) ActiveCampaign (14,703) 4.4 de 5 estrelas ](/pt/products/activecampaign/reviews) [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg) Brevo Marketing Platform (2,571) 4.5 de 5 estrelas ](/pt/products/brevo-marketing-platform/reviews) [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg) GetResponse (1,127) 4.3 de 5 estrelas ](/pt/products/getresponse/reviews) [ ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg) Instapage (521) 4.3 de 5 estrelas ](/pt/products/instapage/reviews) ### Categorias de Ferramentas de Otimização da Taxa de Conversão [ Ferramentas de Teste A/B ](/pt/categories/a-b-testing-tools) [ Ferramentas de Mapeamento da Jornada do Cliente ](/pt/categories/customer-journey-mapping) [ Ferramentas de Heatmap ](/pt/categories/heatmap-tools) [ Construtores de Páginas de Destino ](/pt/categories/landing-page-builders) [ Outro software de otimização de taxa de conversão ](/pt/categories/other-conversion-rate-optimization) [ Software de Análise de Produtos ](/pt/categories/product-analytics) [ Software de Reprodução de Sessão ](/pt/categories/session-replay) ### Aprender sobre Otimização da Taxa de Conversão? Podemos ajudá-lo a encontrar a solução que melhor se adapta a você. [ Experimente o Assistente ](https://www.g2.com/pt/assistant) Publicado em: 2026-05-26