70+ Marketing Statistics to Shape Your Marketing Strategy in 2024

Things change over time, and that goes for how businesses approach marketing, too.

Once dominated by newspaper ads, today's marketing arena is predominantly digital. Businesses are using social media, email, and SMS to reach their audiences. And in 2024, we're seeing many of them are using artificial intelligence to give their marketing strategies an edge.

You can stay ahead by using digital marketing software, which offers insights into current trends and effective approaches to capture your audience's attention to your brand.

However, valuable insights can also be gained from analyzing statistical data. So, I've gathered some stats to help you figure out which part of advertising your business should focus on to maximize impact and profits.

Digital marketing statistics

In today's fast-paced digital era, staying on top of the latest trends is just as crucial as understanding the impact and value of digital marketing.

By staying updated with the latest statistics, businesses can make informed decisions, optimize their marketing strategies, allocate their budget effectively, and ultimately enhance their overall performance in the digital realm.

• In 2020, the digital advertising and marketing market was worth about $350 billion worldwide. Experts predict it will almost double to $786.2 billion by 2026.
• Last year, 63% of businesses increased their digital marketing spending.
• 72% of companies put most of their marketing budget into digital channels.
• In the past year, 76% of brands started using tools to automate some of their marketing tasks.
• Over 20% of businesses judge if their marketing is working by looking at how many new leads it brings.
• 89% of marketers believe people respond better to ads and marketing trends that feel personal.
• 49% of businesses say they make more money using videos in their marketing.
• The marketing landscape valued three essential skills in 2023: social media, management, and digital marketing.
• 87% of Chief Marketing Officers believe that AI signifies the future of advertising and marketing.

Advertising statistics

In an age where every advertising dollar matters, keeping up with the latest data isn't just beneficial; it's crucial for success. With numerous advertising channels available to reach your customers, staying informed about trends can help you pinpoint the most effective ways to connect with them and allocate your budget wisely.

• Global advertising spend expected to grow by 4.6% in 2024.
• By 2026, it's projected that internet advertising revenue will reach $723.6 billion, with the vast majority—$715.2 billion—coming from the United States.
• By 2029, it's estimated that spending on ads for mobile devices in the US will hit $623 billion.
• Social video advertising is expected to hit $79.28 billion in 2024.
• Facebook and Google Ads are the top channels for paid ads, which give the best return on investment.
• After seeing display ads, consumers are 155% more likely to search for terms closely related to your business.
• 88% of individuals believe that creative advertising holds the power to positively impact society.

Search engine optimization statistics

In the digital landscape, where billions of daily searches occur, Search Engine Optimization (SEO) statistics provide invaluable insights into user behaviors, the efficacy of optimization techniques, and the competitive environment. 

Whether you're a business owner, marketer, blogger, or simply maintaining an online presence, staying abreast of SEO trends and metrics can determine whether you remain obscure or gain prominence in search engine results.

• Organic searches account for 53% of all website traffic.
• Currently, Google Analytics is the most widely used SEO software.
• Organic clicks accounted for 45.1% of all search result clicks in 2022
• Businesses that maintain a blog experience a 55% increase in website traffic.
• Only 25% of users venture beyond the first page of Google search results, emphasizing the significance of ranking well.
• The top five search results capture 67% of clicks on search engine results pages (SERPs).
• Less than 1% of web users go to the second page of search results
• An overwhelming 90% of web pages receive no organic traffic from Google.
• Google's algorithm considers over 200 factors when determining website rankings.
• Titles that include questions have a 15% higher CTR than other titles.
• About 12% of search queries feature a Featured Snippet box on Google.

Content marketing statistics

As businesses endeavor to captivate audience attention and foster engagement, staying abreast of the latest statistics isn't just beneficial—it's imperative. 

These insights act as a guiding compass for strategic decisions, aiding in tailoring content to align with consumer preferences and optimizing distribution channels for maximum impact.

 By immersing themselves in the latest content marketing statistics, businesses gain a competitive advantage, uncovering opportunities to connect more effectively with their target audience and realize their marketing objectives.

• 50% of marketers plan to increase their investment in content marketing in 2024.
• According to Semrush, 91% of surveyed marketing professionals achieved success with their content marketing endeavors in 2021.
• Short articles/posts (83%) and videos (61%) emerged as the top two content types utilized by B2C marketers in the past 12 months.
• Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals.
• LinkedIn stood out as the most prevalent and effective organic social media distribution channel.
• In 2023, 54% of businesses increased their content marketing budgets.
• A noteworthy 19% of businesses utilizing AI content generation tools reported a highly successful content strategy.
• Businesses incorporating link building reported a 45% higher success rate compared to those that do not.

Social media statistics

In today's digital era, social media has seamlessly integrated into our daily routines, shaping how we communicate, access information, and interact with the world. 

Recognizing the importance of social media statistics extends beyond mere curiosity; it's a necessity for individuals, businesses, and organizations alike. These metrics offer invaluable insights into user behaviors, trends, and preferences, empowering informed decision-making, targeted marketing endeavors, and effective communication strategies. 

Whether you're a marketer aiming to engage your target audience, an entrepreneur endeavoring to bolster your brand's online footprint, or simply someone intrigued by the ever-changing landscape of social media, these statistics serve as indispensable tools for navigating the digital domain.

• On average, businesses dedicate 14.9% of their marketing budget to social media.
• Over 91% of businesses utilize social media for marketing purposes.
• More than 80% of B2B businesses employ Twitter for organic social media marketing and Twitter ads.
• Facebook is actively used by 93% of businesses, with 86% leveraging Facebook advertising.
• Presently, there are 55 million active company profiles on LinkedIn.
• LinkedIn is the most trusted social media platform among US consumers.
• Instagram hosts over 200 million business accounts.
• Snapchat features more than 30 million visible business profiles.
• With 265 million daily active users, Snapchat users open the app more than 30 times per day on average.
• Nearly half (49%) of consumers aged 18-29 have reported making a purchase after encountering a social media advertisement.

Email marketing statistics

In today's digital landscape, email remains a fundamental tool for communication, serving individuals and businesses alike.

Recognizing the significance of email statistics is paramount, as they offer crucial insights into trends, user behaviors, and the effectiveness of email marketing strategies.

Through thorough analysis of these statistics, businesses can fine-tune their email campaigns, boost engagement levels, and ultimately achieve superior outcomes.

• The number of global email users is set to grow to 4.48 billion users by 2024.
• The current value of the email marketing industry stands at $9.62 billion, with projections indicating a growth to $17.9 billion by 2027.
• Small businesses particularly emphasize the effectiveness of email marketing, citing it as the channel delivering the highest return on investment.
• A substantial 87% of businesses employ email marketing as a means to distribute their content.
• About a third (33%) of recipients open emails based solely on the appeal of the subject line.
• Welcome emails boast an impressive average open rate of 82%.
• Despite its effectiveness, approximately 54% of all emails are flagged as spam.
• 53% of marketers say email has been the most effective channel for early-stage lead and demand generation. 
• 38% of marketers who use AI use it to write emails.

Website statistics

Understanding website statistics has become indispensable for both businesses and individuals. These metrics offer valuable insights into visitor behavior, engagement levels, and the overall performance of a website. 

Through careful analysis of these statistics, website owners can make informed decisions to enhance user experience, optimize content, and ultimately achieve their online objectives.

Here are some noteworthy website statistics:

• After social media, a website stands as the second most-utilized marketing channel.
• As of 2023, there are approximately 1.13 billion websites on the internet.
• In 2023, 71% of businesses have established a website.
• Visitors typically form an opinion about a website within half a second of landing on it.
• Websites offering a superior user experience tend to yield a 400% higher conversion rate.
• Nearly 1 in 5 email campaigns is not optimized for mobile devices.
• About 40% of consumers admit to having at least 50 unread emails in their inbox.
• 40% of users will abandon a website if it takes more than three seconds to load.
• 61% of users indicate that they'll navigate away from a site if they can't find what they're seeking within approximately five seconds.
• Including videos on a website can boost the time spent on a page by 88%.

AI marketing statistics

One of the most prominent trends in digital marketing is the integration of artificial intelligence (AI). AI is revolutionizing the approach businesses take to marketing by offering more precise and personalized strategies. 

Marketers are embracing this technology to enhance their business strategies. Take a look at these statistics to understand how you can harness AI's potential in your company:

• In 2021, the market for artificial intelligence (AI) in marketing was valued at $15.84 billion.
• Half of marketers believe that insufficient AI adoption is hindering them from reaching their goals.
• 61.4% of marketers have incorporated AI into their marketing activities.
• Nearly one-fifth (19.2%) of marketers allocate over 40% of their marketing budget to AI-driven campaigns.
• Almost half (48%) of marketing leaders acknowledge that AI has had the most significant impact on how customers engage with their brand.
• 32% of marketers utilize AI in conjunction with marketing automation to personalize email messages and offers, as well as for managing paid advertising campaigns.
• 64% of marketers use AI or automation, and 38% of those who don't will start using it in 2024.

Boost your marketing game today! 

By embracing these stats, you're not just crunching data; you're uncovering the keys to captivating your audience and dominating your market. Turn these insights into action and watch your brand soar to new heights!

Learn more about integrated marketing communications and make sure your messaging resonates with your target audience and drives meaningful engagement.