A mind-boggling amount of digital content is published each day. Content is created, changed, or updated so often; it’s hard to keep track. While website change monitoring software, a solution that helps track these changes, has been around for some time, the market is currently experiencing substantial growth, possibly because businesses are starting to understand the benefits of analyzing content changes. With the plethora of use cases for this type of software, we thought it was time G2 created a new Website Change Monitoring Software category.
Tracking changes with website change monitoring
What is Website Change Monitoring Software?
Website change monitoring software monitors web pages to track changes and notify users of these changes. This includes pages from intranets, customer portals, wikis, news sites, or anywhere monitoring changes is important to maintaining site functionality or regulatory compliance. These tools allow users to find broken or missing elements from web pages, monitor competitors’ pages, detect unplanned code changes, and check for modification of crucial website elements.A similar category that exists on G2 is for website monitoring software, which houses products that monitor, test, alert, and report on website performance. These tools enable users to diagnose and solve issues related to website downtime, speed, health, and reliability. Website monitoring software can be used in conjunction with website change monitoring software if a business wants to track both website content accuracy and website performance as part of their regular health checks.
There are several use cases
Digital content is created by virtually every industry; thus, there are multiple use cases for website change monitoring software. Here are some examples:
- Website administrators can conduct regular health checks to make sure web pages are running correctly, and content wasn’t added or changed without their knowledge
- Marketing teams, product teams, or both can track their competitors’ content, products, and pricing
- Web developers can track any changes made to HTML code
- Service businesses can provide law compliance audits to monitor their customers’ content changes effectively
- Individuals can use this software for personal use that includes checking for ticket price drops, product availability, or appointment availability
The website change monitoring space isn’t new, but it’s now experiencing substantial growth
VisualPing, a change monitoring service, raised $6 million in July 2021 on top of their $2 million seed round earlier this year. VisualPing offers services for both personal and business use, and recently introduced machine learning-based tools to avoid sending customers false website change alerts. The company claims that combining feedback from its approximately 1.5 million users with its new machine learning algorithms can eliminate 80% of false alerts.
While website change monitoring might not seem like the most crucial tool in a business toolbox, VisualPing is used by 83% of Fortune 500 companies, which speaks to the importance of having a reliable way to track website changes accurately. While VisualPing has several enterprise customers, other options like ChangeTower and Wachete may be more cost effective for smaller businesses.
Looking ahead
As more of these players enter the market and more businesses invest in these tracking solutions, we see products become more complex and differentiated. Products may differ in their monitoring mechanism, their web crawling frequencies, their data retention times, and more. For businesses, choosing the correct product depends on how high level or intricate a solution needs to be.
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Priya Patel
Priya is a Senior Research Analyst at G2 focusing on content management and design software. Priya leverages her background in market research to build subject matter expertise in the software space. Before moving back to Chicago in 2018, Priya lived in New Zealand for several years, where she studied at the University of Auckland and worked in consulting. In her free time, Priya enjoys being creative, whether it’s painting, cooking, or dancing.
