--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Zoho Marketing Automation but has limited features. Are you part of the Zoho Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. * * * Seller [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) Discussions [Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss) Languages Supported Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Moncy Samuel (Product Marketer at Zoho Corporation) Show More ## Pricing Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Zoho Marketing Automation Integrations (14) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") imBee ](https://www.g2.com/products/imbee/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") INSIS ](https://www.g2.com/products/insis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MA Circulation Manager ](https://www.g2.com/products/ma-circulation-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manual.to ](https://www.g2.com/products/manual-to/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Objectivity/DB ](https://www.g2.com/products/objectivity-db/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More JC Josh C. Graphic Designer Small-Business (50 or fewer emp.) 9/6/2022 "Great way to track leads from our craft shows through completed web orders" 5/5 What do you like best about Zoho Marketing Automation? Having so many tools in one dashboard means I don't have to use 5 separate websites to do the same tasks. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Nothing so far all working well no issues Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? We need to know the craft and trade shows we go to are worth while with zoho we track visitors to the stall to the end purchase via unique discount codes and urls. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![richard k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "richard k.") RK richard k. Unemployed Small-Business (50 or fewer emp.) 5/20/2022 "Over one of the better advertising automation tool I've used yet.." 4.5/5 What do you like best about Zoho Marketing Automation? Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: Great product lots of features and loads of control . Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Zoho advertising automation has an entire set of package deals and for each business we are able to personalize it with our requirements that is satisfactory factor to do. Getting leads is great however monitoring the behaviour and converting the things as consistent with a person to have a conversion is what I like with this device additionally the convenience of getting all matters with an excellent flow makes this a must have tool for any business. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Neha T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neha T.") NT Neha T. Marketing automation manager Mid-Market (51-1000 emp.) 7/24/2022 "The best tool for automation" 3.5/5 What do you like best about Zoho Marketing Automation? The platform is the best for personalized email marketing campaigns, and the personalization future is easy to use as well as quick. I have been using this email marketing platform to run and streamline all my different email marketing campaigns needs. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The UI UX could have been a little better. It could be a little complicated for first time users and it did take me quite some time to get used to it. If the platform could come with ease of access, it would be perfect. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Sorting and streamlining all my email marketing campaigns. Zoho just makes it so easy and automated that I don't even have to look at it, it just runs on its own! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Saikrishna G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saikrishna G.") SG Saikrishna G. Wordpress Developer Small-Business (50 or fewer emp.) 5/3/2022 "One of the best tool for marketing management/automation" 4.5/5 What do you like best about Zoho Marketing Automation? Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Since our product is service based and new in market we were trying to figure out some good tools which can help us with marketing and converting leads. Zoho marketing automation has complete set of package for every business we can customise it with our requirements which is best thing to do. Getting leads is fine but tracking the behaviour and changing the things as per user to have a conversion is what I like with this tool also the ease of having all things within flow is very good and stressless. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Karthik R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik R.") KR Karthik R. Executive Assurance Small-Business (50 or fewer emp.) 10/31/2022 "Zoho Marketing Automation is very best marketing automation tool" 5/5 What do you like best about Zoho Marketing Automation? Behavioural Targeting is one of the best features in Zoho Marketing automation tool Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? -High price makes small scale startups unaffordable. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? -It heps us to see how a visitor interacts with your website in terms of page visits and link clicks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Satish Kumar E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satish Kumar E.") SE Satish Kumar E. Devops architect Mid-Market (51-1000 emp.) 5/17/2022 "Zoho marketing automation review" 5/5 What do you like best about Zoho Marketing Automation? Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? There nothing much to dislike about the software everything is good and some additional features are to added. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: I would recommend Zoho marketing automation service as the one of the best automation and analytics for your marketing needs Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Denver r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denver r.") DR Denver r. Business Analyst Small-Business (50 or fewer emp.) 8/5/2022 "Zoho is extremly user friendsly and easy to user" 4.5/5 What do you like best about Zoho Marketing Automation? Zoho makes its easy for me to bring the relevant target audience to my website and increase sales Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Zohos pricing is a little too high for new businesses and should have cheaper options as well Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/1/2022 "Visually appealing for creative types" 1.5/5 What do you like best about Zoho Marketing Automation? It's a visually appealing platform for creative types Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? It's fairly difficult to find your way around the platform. Needs a bit of work. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It assists in automating simple email and marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vishwam R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishwam R.") VR Vishwam R. Product management Enterprise (\> 1000 emp.) 8/10/2022 "Very good email campaign platform" 5/5 What do you like best about Zoho Marketing Automation? The way the emails are configured to send to multiple prospects or customers Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The tracking of the email activity is not straightforward and requires complex and many actions to be performed Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It's benefiting to send email campaigns to all the customer so that we can run campaigns to rmarket products Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") UC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 10/19/2022 "Great tool to analyse and improve marketing" 4.5/5 What do you like best about Zoho Marketing Automation? Marketing planner as we are able to figure where we need invest and not Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Initial setup needs time and website is somewhat laggy Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? As we are investing much money for various campaigns and events by using zoho marketing we were able to achieve better clarity in ROI and overall performance of each campaign Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zoho Marketing Automation ](https://www.g2.com/products/zoho-marketing-automation/discussions/new) ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor Lamdande • Last activity over 4 years ago How can I use this? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-use-this) GU Guest User • Last activity over 2 years ago What are marketing automation features? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) [ View all Discussions ](https://www.g2.com/products/zoho-marketing-automation/discuss) ## Pricing Options Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 ### Professional $29.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### ##### Zoho Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/zoho-marketing-automation/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top webinar tools for tech companies](https://www.g2.com/discussions/top-webinar-tool-for-tech-companies)[Which chatbot software is best for retail](https://www.g2.com/discussions/chatbots-which-chatbot-software-is-best-for-retail)[Which absence management solution best integrates with payroll systems?](https://www.g2.com/discussions/which-absence-management-solution-best-integrates-with-payroll-systems) [Which sales coaching platforms are best for improving deal strategy and value messaging for enterprise reps?](https://www.g2.com/discussions/which-sales-coaching-platforms-are-best-for-improving-deal-strategy-and-value-messaging-for-enterprise-reps)[Which healthcare integration engines offer native FHIR support and automated data translation for legacy EHRs?](https://www.g2.com/discussions/which-healthcare-integration-engines-offer-native-fhir-support-and-automated-data-translation-for-legacy-ehrs)[Pros and Cons Details](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)