1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Zoho Marketing Automation Discussions](https://www.g2.com/products/zoho-marketing-automation/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ef023be53993446d67c2d5bc51e0dd21/zoho-marketing-automation.png "Product Avatar Image") ](/products/zoho-marketing-automation/reviews) [ Zoho Marketing Automation ](/products/zoho-marketing-automation/reviews) (114)4.2/5 Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. Show More * * * ### 42.0 Nps Score Already have Zoho Marketing Automation? ### All Zoho Marketing Automation Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What are marketing automation features? ](/discussions/zoho-marketing-automation-what-are-marketing-automation-features) What are marketing automation features? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) 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[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Platforms Software ](https://www.g2.com/tags/marketing-platforms-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) 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[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Platforms Software ](https://www.g2.com/tags/marketing-platforms-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) 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[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 5 years ago More Options - [ # How do I ](/discussions/how-do-i-8dbfbb3e-9286-433b-9d96-d40b73fb4615) [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Loading... [Kishor L.](https://www.g2.com/users/d087cc40-6c85-454c-a1fb-ddefdf5f90dc "Kishor L.") • about 5 years ago Data Analyst at Multibrands International Data Analyst at Multibrands International More Options - [ # How can I use this? ](/discussions/how-can-i-use-this) [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.&title=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zoho+Marketing+Automation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Zoho+Marketing+Automation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%0aAsk+Zoho+Marketing+Automation+questions+and+get+answers+from+expert+users+in+our+Zoho+Marketing+Automation+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/zoho-marketing-automation/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/c3ca602631ac83ec977536cc8e85ddaf/zoho-marketing-automation.svg "Product Avatar Image") ### Have you used Zoho Marketing Automation before? Answer a few questions to help the Zoho Marketing Automation community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzoho-marketing-automation%2Fdiscuss%3Fsmall_ask%3Dzoho-marketing-automation) No ## Top Contributors in Zoho Marketing Automation 1 ![Moncy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moncy S.") MS Loading... ### [Moncy S.](https://www.g2.com/users/372921a1-322c-4c0e-8863-6d3f0dca2f4b "Moncy S.") Product Marketer 4 pts 2 ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Loading... ### [Kishor L.](https://www.g2.com/users/d087cc40-6c85-454c-a1fb-ddefdf5f90dc "Kishor L.") Data Analyst 1 pt