# Top 10 Zoho Marketing Automation Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 114 If you are considering Zoho Marketing Automation, you may also want to investigate similar alternatives or competitors to find the best solution. Marketing Automation Software is a widely used technology, and many people are seeking user friendly, quick software solutions with search tracking and optimization, event / webinar marketing, and budgeting. Other important factors to consider when researching alternatives to Zoho Marketing Automation include user interface and email campaigns. The best overall Zoho Marketing Automation alternative is HubSpot Marketing Hub. Other similar apps like Zoho Marketing Automation are ActiveCampaign, Klaviyo, Intuit Mailchimp All-in-One Marketing Platform, and Agentforce Marketing (formerly Salesforce Marketing Cloud). Zoho Marketing Automation alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) or [Push Notification Software](https://www.g2.com/categories/push-notification). ## Best Paid & Free Alternatives to Zoho Marketing Automation - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) ## Top 10 Alternatives to Zoho Marketing Automation Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Zoho Marketing Automation stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Financial Services, and Education Management, and find the best product for your business. ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,862 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Zoho Marketing Automation, HubSpot Marketing Hub is: - Slower to reach roi - Easier to admin - More expensive Categories in common with Zoho Marketing Automation: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Zoho Marketing Automation vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [HubSpot Marketing Hub vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Netcore Customer Engagement Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-netcore-customer-engagement-platform) - [HubSpot Marketing Hub vs RD Station Marketing](https://www.g2.com/compare/hubspot-marketing-hub-vs-rd-station-marketing) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs CleverTap](https://www.g2.com/compare/clevertap-vs-hubspot-marketing-hub) ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,719 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Zoho Marketing Automation, ActiveCampaign is: - Slower to reach roi - Easier to admin - Easier to do business with Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) **Compare:** [Zoho Marketing Automation vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze) - [ActiveCampaign vs Netcore Customer Engagement Platform](https://www.g2.com/compare/activecampaign-vs-netcore-customer-engagement-platform) - [ActiveCampaign vs RD Station Marketing](https://www.g2.com/compare/activecampaign-vs-rd-station-marketing) - [ActiveCampaign vs Adobe Marketo Engage](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) - [ActiveCampaign vs CleverTap](https://www.g2.com/compare/activecampaign-vs-clevertap) ### 3. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.5/5 **Total Reviews:** 1,357 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Zoho Marketing Automation, Klaviyo is: - Easier to admin - Easier to do business with - Better at meeting requirements Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) **Compare:** [Zoho Marketing Automation vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-zoho-marketing-automation) **Compare Klaviyo with other alternatives:** - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [Klaviyo vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo) - [Klaviyo vs Netcore Customer Engagement Platform](https://www.g2.com/compare/klaviyo-vs-netcore-customer-engagement-platform) - [Klaviyo vs RD Station Marketing](https://www.g2.com/compare/klaviyo-vs-rd-station-marketing) - [Klaviyo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) - [Klaviyo vs CleverTap](https://www.g2.com/compare/clevertap-vs-klaviyo) ### 4. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By Intuit Mailchimp **Average Rating:** 4.4/5 **Total Reviews:** 5,428 Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Reviewers say compared to Zoho Marketing Automation, Intuit Mailchimp All-in-One Marketing Platform is: - Easier to admin - Easier to do business with - Slower to reach roi Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Zoho Marketing Automation vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-zoho-marketing-automation) **Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:** - [Intuit Mailchimp All-in-One Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Intuit Mailchimp All-in-One Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Netcore Customer Engagement Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-netcore-customer-engagement-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs RD Station Marketing](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-rd-station-marketing) - [Intuit Mailchimp All-in-One Marketing Platform vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs CleverTap](https://www.g2.com/compare/clevertap-vs-intuit-mailchimp-all-in-one-marketing-platform) ### 5. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,630 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Zoho Marketing Automation, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Zoho Marketing Automation vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-zoho-marketing-automation) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Netcore Customer Engagement Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-netcore-customer-engagement-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs RD Station Marketing](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-rd-station-marketing) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs CleverTap](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap) ### 6. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,685 Create powerful customer engagement with ease, at any scale Reviewers say compared to Zoho Marketing Automation, Braze is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) **Compare:** [Zoho Marketing Automation vs Braze](https://www.g2.com/compare/braze-vs-zoho-marketing-automation) **Compare Braze with other alternatives:** - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze) - [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo) - [Braze vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs Netcore Customer Engagement Platform](https://www.g2.com/compare/braze-vs-netcore-customer-engagement-platform) - [Braze vs RD Station Marketing](https://www.g2.com/compare/braze-vs-rd-station-marketing) - [Braze vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Braze vs CleverTap](https://www.g2.com/compare/braze-vs-clevertap) ### 7. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) By Netcore Private Limited **Average Rating:** 4.5/5 **Total Reviews:** 568 Netcore is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore represents an all-in-one solution for a marketer. Reviewers say compared to Zoho Marketing Automation, Netcore Customer Engagement Platform is: - Easier to admin - Easier to do business with - More expensive Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Zoho Marketing Automation vs Netcore Customer Engagement Platform](https://www.g2.com/compare/netcore-customer-engagement-platform-vs-zoho-marketing-automation) **Compare Netcore Customer Engagement Platform with other alternatives:** - [Netcore Customer Engagement Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs Braze](https://www.g2.com/compare/braze-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs RD Station Marketing](https://www.g2.com/compare/netcore-customer-engagement-platform-vs-rd-station-marketing) - [Netcore Customer Engagement Platform vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-netcore-customer-engagement-platform) - [Netcore Customer Engagement Platform vs CleverTap](https://www.g2.com/compare/clevertap-vs-netcore-customer-engagement-platform) ### 8. [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) By RD Station **Average Rating:** 4.7/5 **Total Reviews:** 371 RD Station Marketing is a marketing automation platform simply designed to help businesses grow. The software allows you to attract visitors to your website, turn them into leads and nurture them into customers, all in one place. Reviewers say compared to Zoho Marketing Automation, RD Station Marketing is: - Slower to reach roi - Easier to admin - Easier to do business with Categories in common with Zoho Marketing Automation: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Zoho Marketing Automation vs RD Station Marketing](https://www.g2.com/compare/rd-station-marketing-vs-zoho-marketing-automation) **Compare RD Station Marketing with other alternatives:** - [RD Station Marketing vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-rd-station-marketing) - [RD Station Marketing vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-rd-station-marketing) - [RD Station Marketing vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-rd-station-marketing) - [RD Station Marketing vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-rd-station-marketing) - [RD Station Marketing vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-rd-station-marketing) - [RD Station Marketing vs Braze](https://www.g2.com/compare/braze-vs-rd-station-marketing) - [RD Station Marketing vs Netcore Customer Engagement Platform](https://www.g2.com/compare/netcore-customer-engagement-platform-vs-rd-station-marketing) - [RD Station Marketing vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-rd-station-marketing) - [RD Station Marketing vs CleverTap](https://www.g2.com/compare/clevertap-vs-rd-station-marketing) ### 9. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,148 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to Zoho Marketing Automation, Adobe Marketo Engage is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Zoho Marketing Automation: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Zoho Marketing Automation vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Klaviyo](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) - [Adobe Marketo Engage vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/adobe-marketo-engage-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Adobe Marketo Engage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Marketo Engage vs Braze](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Adobe Marketo Engage vs Netcore Customer Engagement Platform](https://www.g2.com/compare/adobe-marketo-engage-vs-netcore-customer-engagement-platform) - [Adobe Marketo Engage vs RD Station Marketing](https://www.g2.com/compare/adobe-marketo-engage-vs-rd-station-marketing) - [Adobe Marketo Engage vs CleverTap](https://www.g2.com/compare/adobe-marketo-engage-vs-clevertap) ### 10. [CleverTap](https://www.g2.com/products/clevertap/reviews) By CleverTap **Average Rating:** 4.6/5 **Total Reviews:** 665 CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI. Reviewers say compared to Zoho Marketing Automation, CleverTap is: - Easier to admin - Easier to do business with - Slower to reach roi Categories in common with Zoho Marketing Automation: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) **Compare:** [Zoho Marketing Automation vs CleverTap](https://www.g2.com/compare/clevertap-vs-zoho-marketing-automation) **Compare CleverTap with other alternatives:** - [CleverTap vs HubSpot Marketing Hub](https://www.g2.com/compare/clevertap-vs-hubspot-marketing-hub) - [CleverTap vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-clevertap) - [CleverTap vs Klaviyo](https://www.g2.com/compare/clevertap-vs-klaviyo) - [CleverTap vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/clevertap-vs-intuit-mailchimp-all-in-one-marketing-platform) - [CleverTap vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap) - [CleverTap vs Braze](https://www.g2.com/compare/braze-vs-clevertap) - [CleverTap vs Netcore Customer Engagement Platform](https://www.g2.com/compare/clevertap-vs-netcore-customer-engagement-platform) - [CleverTap vs RD Station Marketing](https://www.g2.com/compare/clevertap-vs-rd-station-marketing) - [CleverTap vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-clevertap) --- ## Zoho Marketing Automation Alternatives FAQs ### What are the best alternatives to Zoho Marketing Automation? The best alternatives to Zoho Marketing Automation are [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) and [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews), both rated 4.4/5 with over 14,600 reviews each, followed by [Klaviyo](https://www.g2.com/products/klaviyo/reviews) with a 4.6/5 rating across 1,354 reviews, and [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) rated 4.4/5 with 5,422 reviews. These platforms offer robust marketing automation capabilities, extensive integrations, and strong user satisfaction. ### How does Zoho Marketing Automation compare to HubSpot Marketing Hub? According to G2 data, [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews) holds an average rating of 4.2/5 from 113 reviews, while [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) has a higher average rating of 4.4/5 based on 14,783 reviews. HubSpot leads Zoho by 0.4 points in Usability (8.6 vs 8.1), 0.6 points in Ease of Admin (8.5 vs 7.9), 0.7 points in Support (8.7 vs 8.0), and 0.8 points in Ease of Doing Business With (8.7 vs 7.9). Both platforms offer strong marketing automation and CRM integration, but HubSpot provides additional features such as Data Quality Management and Output Document Generation, whereas Zoho offers Spend Management and White Label capabilities. User feedback highlights HubSpot's intuitive interface, comprehensive all-in-one platform, and powerful automation workflows, with 1,981 mentions of ease of use and 1,103 mentions of features. Zoho users appreciate its automation efficiency and seamless integration within the Zoho ecosystem but note a steeper learning curve and less intuitive UI. HubSpot's AI features and centralized management contribute to its higher usability scores. Overall, HubSpot Marketing Hub is favored for its broader feature set, superior usability, and stronger support, while Zoho Marketing Automation is recognized for cost-effectiveness and integration within the Zoho suite. ### Why do users choose HubSpot Marketing Hub over Zoho Marketing Automation? Users choose [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) over Zoho Marketing Automation primarily due to its superior ease of use and more robust feature set. HubSpot's intuitive user interface and comprehensive all-in-one platform receive 1,981 positive mentions for ease of use and 1,103 for features, making campaign creation, automation, and reporting more straightforward. The platform's seamless CRM integration and powerful automation workflows enable efficient lead nurturing and campaign management, as reflected in its higher scores for Ease of Admin (8.5 vs 7.9) and Support (8.7 vs 8.0). Additionally, HubSpot offers advanced capabilities like Data Quality Management and Output Document Generation, which Zoho lacks. Users also value HubSpot's AI-powered tools, centralized management, and extensive integrations, which enhance marketing effectiveness and operational efficiency. Despite a steeper learning curve and higher pricing, HubSpot's ability to scale with business needs and provide detailed analytics and reporting justifies the investment for many. These factors collectively drive user preference for HubSpot Marketing Hub over Zoho Marketing Automation according to G2 reviews and ratings. ### What features do alternatives offer that Zoho Marketing Automation does not? Zoho Marketing Automation lacks native Data Quality Management and Output Document Generation features, which are available in all top alternatives. Additionally, it does not support native Short Codes and Text Messaging, features present in ActiveCampaign, Klaviyo, and Intuit Mailchimp All-in-One Marketing Platform. ### Which Marketing Automation tools do reviewers recommend instead of Zoho Marketing Automation? Reviewers consistently recommend [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) and [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) as superior alternatives to Zoho Marketing Automation, citing their ease of use, powerful automation features, and better customer support. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is favored for its advanced segmentation and ecommerce integrations, while [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) is praised for its simplicity and comprehensive marketing tools. These recommendations are supported by higher review counts and ratings, as well as positive feedback on usability and feature depth compared to Zoho Marketing Automation. ## Explore Articles - [What's the best sales engagement platform with transparent pricing that doesn't hide costs in lead enrichment or contact export add-ons?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-with-transparent-pricing-that-doesn-t-hide-costs-in-lead-enrichment-or-contact-export-add-ons) - [Which vendor provides the most secure note-taking platform?](https://www.g2.com/discussions/which-vendor-provides-the-most-secure-note-taking-platform) - [best digital signage software](https://www.g2.com/discussions/best-digital-signage-software-what-would-you-recommend) - [What audience intelligence tools are genuinely useful for a data analyst who needs audience indexing and segmentation capabilities without a steep learning curve?](https://www.g2.com/discussions/what-audience-intelligence-tools-are-genuinely-useful-for-a-data-analyst-who-needs-audience-indexing-and-segmentation-capabilities-without-a-steep-learning-curve ) - [What vendor offers the most scalable listing management solution?](https://www.g2.com/discussions/what-vendor-offers-the-most-scalable-listing-management-solution) - [Ideal relational database for fast-growing businesses](https://www.g2.com/discussions/what-is-the-ideal-relational-database-for-fast-growing-businesses) ## Spotlight Categories - [Online Backup Software](https://www.g2.com/categories/online-backup) - [Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)