--- title: Zoho DataPrep Reviews meta_title: 'Zoho DataPrep Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Zoho DataPrep works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 12 scale: '5' date_modified: '2026-07-12' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # Zoho DataPrep Reviews **Vendor:** Zoho **Category:** [Data Preparation Software](https://www.g2.com/categories/data-preparation) **Average Rating:** 4.2/5.0 **Total Reviews:** 12 ## About Zoho DataPrep Zoho DataPrep is an AI-powered ETL platform designed to move, prepare, and clean data for seamless data workflows — without writing code, managing multiple tools, or hiring a data engineering team. Most organizations juggle separate tools for data ingestion, cleaning, and delivery. DataPrep consolidates the entire data lifecycle into one platform: extract from 90+ sources, transform with 250+ no-code tools or Python Code Studio, and deliver to 30+ destinations including data warehouses and business applications. What makes DataPrep different: Ask Zia, the AI copilot powered by Zoho LLM, builds complete pipelines from natural language. Reverse ETL pushes enriched data back to CRMs and marketing tools automatically. Databridge connects on-prem databases behind firewalls for hybrid environments. MCP server support enables AI agents to control pipelines from tools like Claude and Cursor. The platform processes 25M+ rows per batch with incremental fetch, scheduled automation, version control, and auto-retry. ISO 27001, SOC2, HIPAA, and GDPR compliant with built-in PII detection and data masking. Free plan available. Row-based pricing with no per-destination fees. ## Zoho DataPrep Reviews ### 1. Easy to create Dashboard **Rating:** 3.0/5.0 stars **Reviewed by:** Tejender K. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Zoho DataPrep?** Its a great tool from zoho, now if we have data set and we want to create a dashboard we can create it easily its has AI so it shows a error that we can fix easily and zoho customer support come on call for any type of help. It support multiple file options so we can able to add data from any souces **What do you dislike about Zoho DataPrep?** I most dislike is very hard to export the dashboard and it has limited user access and third thing that I hate is when we are preview the dashboard or data its cut the some rows and colums **What problems is Zoho DataPrep solving and how is that benefiting you?** It saves lots of time while creating a dashboard and converting raw data into insight information previously we were doing it on SQL that took lots of time and even some time syntax errors in this we have AI so that helps a lot ### 2. Simplifying the data cleaning and transformation with Zoho DataPrep **Rating:** 4.5/5.0 stars **Reviewed by:** Sharin S. | Team Lead - Azure and Windows server, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Zoho DataPrep?** One of the best methods I like in Zoho DataPrep is AI driven automation to effectively identify and correct data anomalies. Supports multiple types of data sources for import and export. Likes multiple users to collaborate with a single data project at a time. **What do you dislike about Zoho DataPrep?** Time consuming to understand some advanced data preparation tools. Subscription costs are high. Facing performance issues with large datasets. **What problems is Zoho DataPrep solving and how is that benefiting you?** Combining data from multiple data sources can be complex. Daaprep simplifies its integration with various connectors. ### 3. Great tool and time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Donald P. | Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2024 **What do you like best about Zoho DataPrep?** The data cleaning tool is essential when importing data. I found it most useful when using and combining with other zoho products. **What do you dislike about Zoho DataPrep?** It could clean the data a little faster. Also, organize the data upfront while you clean it would be helpful as well. **What problems is Zoho DataPrep solving and how is that benefiting you?** As we acquire different data sets, switching providers, or importing from old data. This tool helps clean the data, avoiding grabage and duplicates, saving time, money, and helping get organized effeciently. ### 4. Zoho DataPrep one stop solution for business data consolidation **Rating:** 5.0/5.0 stars **Reviewed by:** OM P. | Manager network and security, Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Zoho DataPrep?** Zoho DataPrep one stop solution for business data consolidation. Its transform it into high quality data which scatter here and there like URLs, databases, applications etc. Its realy peace of mind.Its ease of use and easy to implementation. **What do you dislike about Zoho DataPrep?** As I know that its support 100 users in an organization **What problems is Zoho DataPrep solving and how is that benefiting you?** consolidate all business data and transform it into high quality data ### 5. User-friendly solution for data preparation **Rating:** 4.5/5.0 stars **Reviewed by:** Gouthami K. | Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Zoho DataPrep?** I like its user-friendly interface because it allows us to perform various data preparation tasks easily even without extensive technical knowledge. **What do you dislike about Zoho DataPrep?** While there are no major dislikes, Zoho DataPrep does have limited capabilities with certain data sources, so we need to perform additional steps to complete data preparation activities **What problems is Zoho DataPrep solving and how is that benefiting you?** Zoho DataPrep helps me solve complexity in data preparation, such as data cleansing, with its intuitive features and user-friendly interface. ### 6. Zoho dataprep better for Integrations but lacks in Row-Count when previewing Data **Rating:** 3.0/5.0 stars **Reviewed by:** Subhayan R. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Zoho DataPrep?** I did like the Integration part as it integrates with zoho Analytics also other third party apps, with less code functions. Also the AI features are useful. **What do you dislike about Zoho DataPrep?** It has real Low Row-Count when you try to preview Data post workup also no integration to email campaigns. **What problems is Zoho DataPrep solving and how is that benefiting you?** It helps in cleansing and preparing the data, It helped in better tracking of the statistics, also it cuts down the amount of rework as the accuracy is good. ### 7. Easy to use Data Prep tool with NoCode **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael G. | Gerente de Operações, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Zoho DataPrep?** Very easy to use for simple data extraction and basic manipulations or transformations. **What do you dislike about Zoho DataPrep?** It is very limited for complex ETL or ELT processes. **What problems is Zoho DataPrep solving and how is that benefiting you?** Extract data from APIs that doen't need complex logic and basic transformation. ### 8. Simple and easy to use, cost-effective, and good after-sales service. **Rating:** 5.0/5.0 stars **Reviewed by:** 轩辕璞懿 . | 业务咨询顾问, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Zoho DataPrep?** Simple and easy to use, very friendly for novice users. No coding required, ready to use out of the box, features are clear at a glance, quick start guide. **What do you dislike about Zoho DataPrep?** It is necessary to know some functions, which can be a bit challenging for those who haven't learned them. Fortunately, a colleague knows how to use this function, so it's not a big problem. **What problems is Zoho DataPrep solving and how is that benefiting you?** Handling of market leads ### 9. Handy data prep tool for BI software - especially if you are not used to SQL **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Zoho DataPrep?** Before using Zoho DataPrep we used to rely solely on SQL. After the initial launch of DataPrep we were still using SQL a lot because it was pretty buggy and the limitations were limited. Now after a good 1-2 years of DataPrep being on the market, you can transform data directly in DataPrep BEFORE loading it into your BI tool. One of the features we use the most is to split the content of a column and write it into a new column. E.g. the first 3 digits of a string in Column A should be written to Column B and the remaining digits should be written in Column C. **What do you dislike about Zoho DataPrep?** Using DataPrep can sometimes especially in the beginning a bit cumbersome and overwhelming. E.g. instead of using dropdowns or check marks, you have to still write patterns to match text you want to extract. This would look e.g. like this `{lower}{4}`.Also finding the right extrat option is not entirely intuitive and takes some testing and tweaking. **What problems is Zoho DataPrep solving and how is that benefiting you?** Generally I see 2 benefits mostly: 1. We spend less time writing SQL and more time building dashboards and 2. it is a lot easier to delegate data prepping in Zoho DataPrep than it would be to hire and train somebody to do the same thing using SQL. ### 10. 100 % Satisfied **Rating:** 5.0/5.0 stars **Reviewed by:** Yasir K. | Sr. Recruitment Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Zoho DataPrep?** It has enabled our organization to efficiently prepare and cleanse our data before it’s used in business intelligence and analytics tools for analysis. It verifies if there are missing or invalid values in columns and rows and fixes them using intelligent suggestions. **What do you dislike about Zoho DataPrep?** There isn't anything I don't like about Zoho DataPrep but just it needs inside sales tools for automation and some functions for bulk email or scheduling. Improve the mobile app. **Recommendations to others considering Zoho DataPrep:** I would highly recommend this product. It provides a 360-degree solution to your business organization and data professionals. **What problems is Zoho DataPrep solving and how is that benefiting you?** It's the best CRM for customization. Tracks interactions from webinars. It lets us know where we stand with leads, deals, and clients. Last but not least it syncs with other Zoho products, as well as many external systems, for a connected workflow. ### 11. User-friendly even for the non-tech savvy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Zoho DataPrep?** DataPrep is user-friendly and straightforward for our non-tech savvy analysts. We are a semi-new start-up and it helped us go through over a year’s worth of messy data and better manage future inputs. **What do you dislike about Zoho DataPrep?** Have found it hard to export data to other softwares after using DataPrep, but that could be us needing help. **What problems is Zoho DataPrep solving and how is that benefiting you?** We had a year's worth of data that was messy and incomplete, DataPrep helped us sift through that and explore insights that were hidden in all the messy data. ### 12. data prep review **Rating:** 4.0/5.0 stars **Reviewed by:** Shreya N. | intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Zoho DataPrep?** the user interface and the data classification **What do you dislike about Zoho DataPrep?** automatic refreshing of data sometimes causes the problem **What problems is Zoho DataPrep solving and how is that benefiting you?** data structuring,data classification is one of the benefits i have realised. - [View Zoho DataPrep pricing details and edition comparison](https://www.g2.com/products/zoho-corporation-pvt-ltd-zoho-dataprep/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-30+13%3A13%3A20+-0500&secure%5Bsession_id%5D=ed068735-25db-4b24-8dd2-e2fa75676c89&secure%5Btoken%5D=0ab1f68b3f59e37e3980145f9242d910bdc5b238fa7d320bd558ac48e5736d90&format=llm_user) ## Zoho DataPrep Features **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Generative AI** - AI Text Generation ## Top Zoho DataPrep Alternatives - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) - 4.5/5.0 (561 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) - 4.6/5.0 (854 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,677 reviews)