--- title: Unifyr Reviews meta_title: 'Unifyr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 504 reviews by the users' company size, role or industry to find out how Unifyr works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 504 scale: '5' date_modified: '2026-07-17' parent_category: name: Partnerships Management url: https://www.g2.com/categories/partnerships-management --- # Unifyr Reviews **Vendor:** Unifyr **Category:** [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) **Average Rating:** 4.4/5.0 **Total Reviews:** 504 ## About Unifyr Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. Unifyr One integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why Unifyr One is the leader in PRM here. ## Unifyr Pros & Cons **What users like:** - Users appreciate the **intuitive interface and user-friendliness** of Unifyr, streamlining their experience effectively. (18 reviews) - Users value the **wide variety of integration options** and the responsive customer service of Unifyr. (10 reviews) - Users praise the **helpful and quick customer support** of Unifyr, ensuring satisfaction and timely issue resolution. (8 reviews) - Users appreciate the **seamless integrations** offered by Unifyr, enhancing usability and support for diverse operational needs. (8 reviews) - Users appreciate the **navigation ease** of Unifyr, making it easy to move through various sections effortlessly. (6 reviews) - Users value the **comprehensive Partner Engagement Dashboard** of Unifyr One, enhancing partner collaboration and performance tracking. (6 reviews) - Easy Access (5 reviews) - Users find the **support helpful and quick** , enhancing their experience and satisfaction with Unifyr's solutions. (5 reviews) - Integration Capabilities (5 reviews) - Solution-Oriented (5 reviews) **What users dislike:** - Users note the **feature limitations** of Unifyr, finding it complex and limited in customization for specific needs. (8 reviews) - Users find **limited customization options** frustrating, as advanced configurations require significant effort and may not be agile. (6 reviews) - Users find the **difficult setup** of Unifyr frustrating, often requiring extensive workarounds and additional education. (5 reviews) - Users find **slow implementation** challenging, especially for smaller businesses, impacting overall adoption and efficiency. (5 reviews) - Users find the **complex setup** of Unifyr challenging, as it requires time and effort to navigate effectively. (4 reviews) - Missing Features (4 reviews) - Users find Zift One **not user-friendly** , struggling with a clunky interface and lack of self-service options. (4 reviews) - Slow Performance (4 reviews) - Steep Learning Curve (4 reviews) - UX Improvement (4 reviews) ## Unifyr Reviews ### 1. Amazing Partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Unifyr?** Helping our partners grow their business **What do you dislike about Unifyr?** Post support is not knowledgeable on the platform. **Recommendations to others considering Unifyr:** They have a lot of flexibility in their software to support channel engagement with your customers. **What problems is Unifyr solving and how is that benefiting you?** Enabling our customers with marketing tools to help grow their business. This is part of our loyalty program. ### 2. Use sift for social media and marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Unifyr?** The convenience and access to collateral **What do you dislike about Unifyr?**

Sometimes my social media post error out and I can’t figure out why.

**What problems is Unifyr solving and how is that benefiting you?** Having access to campaigns. Using to nurture prospects. ### 3. The Partners' Partner **Rating:** 3.5/5.0 stars **Reviewed by:** Sabrina B. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** Zift solutions make it easy for our partners to work with us while growing their business. Providing turnkey marketing programs for our partners is an extra benefit that our competitors don't offer. Zift is essentially our partner for our partners. **What do you dislike about Unifyr?** The ramp-up process for getting started with Zift is a bit cumbersome. Answers to common questions about social media, for example, weren't immediately known. **Recommendations to others considering Unifyr:** Before moving forward with Zift, do a comprehensive audit of your current partners to gain a full understanding of their marketing needs and requirements. From there, get commitments from partners, stating they will definitely sign up for the Zift powered solution. By taking these steps, you will know whether this solution is for you. **What problems is Unifyr solving and how is that benefiting you?** Many of our partners lack regular content to amplify via their marketing channels. With Zift, we are able to offer our partners constant content that keeps them top of mind with their customers, ultimately converting them to purchase our combined solutions. ### 4. Great tool for our partners, better back end could help. **Rating:** 3.0/5.0 stars **Reviewed by:** Tricia S. | Director, Marketing Operations & Technology, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** The Zift MarketSmart tool for partners to create their own marketing campaigns is great. Great functionality, great web and social tools. Truly a great asset for partners that don't have the ability to do their own marketing. **What do you dislike about Unifyr?** The tagging is not great, and tagging can't be done in bulk. The back end system for MarCom has a lot of challenges. You can't put things in alphabetical order, and you can't do a lot of bulk actions without paying for professional services. Their support team is excellent, but the functionality just could use some investments! **Recommendations to others considering Unifyr:** The best approach is to just pay for their professional services to help keep this running smooth. We have limited budget for this approach, so we need to self-serve and this isn't a good model. **What problems is Unifyr solving and how is that benefiting you?** We want our partners to market on behalf of Trimble and many of them don't have their own marketing teams or marketing tools. Zift provides a terrific platform to allow them to do this. It is literally helping them become marketers! ### 5. Great channel enablement tool **Rating:** 3.5/5.0 stars **Reviewed by:** Stacey W. | Senior Channel Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Unifyr?** Zift allows us to amplify our marketing efforts easily through our partners. We're a small but mighty marketing team, so building out marketing campaigns that a multitude of partners can leverage easily really helps to amplify our efforts. **What do you dislike about Unifyr?** Our ramp up time has been considerable, and for being a channel enablement platform they have a lack of vendor sales enablement tools to leverage. Was hoping for customizable launch / sales enablement materials for us to leverage as we launch the tool to our partners. **What problems is Unifyr solving and how is that benefiting you?** We're helping our smaller partners create and drive their own marketing programs. With Zift they don't need a large marketing team in order to run marketing programs that see results. For larger partners Zift has been able to round out what they're already doing for marketing. ### 6. Great multivendor marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony D. W. | Solutions Executive, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Unifyr?** I can execute marketing campaigns using multiple tactics: email, social media, web plugins, and workflows. **What do you dislike about Unifyr?** Frankly, I see no downside whatsoever to using Zift Solutions. **Recommendations to others considering Unifyr:** Explore the entire platform and its capabilities. I have found the more I use the platform the more intuitive it has become. **What problems is Unifyr solving and how is that benefiting you?** Zift allows me to customize my campaigns and execute manually or automatically. It is a single platform for several of our key partners. ### 7. Zift is a great partner for channel co-marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** I love how engaged our customer success manager is. It feels like we are a team and she's committed to helping us improve partner engagement. She is responsive, creative, and works hard to help us be successful. **What do you dislike about Unifyr?** There has been a fair amount of turnover with our Zift account team. **Recommendations to others considering Unifyr:** Make sure your requirements are fully fleshed out when you start your engagement with Zift. Knowing what you want will help move things forward quickly. **What problems is Unifyr solving and how is that benefiting you?** We use Zift to make it easy for our partners to send co-branded emails, social posts, and have web plugins with our product information. We've seen increased partner engagement particularly on social media thanks to them having easy access to content through Zift. ### 8. PartnerHub **Rating:** 3.0/5.0 stars **Reviewed by:** KUMAR S. | Customer Experience and Marketing Technologist, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about Unifyr?** Comprehensive partner marketing solution - SSO, Campaign Management, Marketo and SFDC Integration **What do you dislike about Unifyr?** Need connectors to integration with Content Management Systems, such as AEM and etc **What problems is Unifyr solving and how is that benefiting you?** Partner Marketing Hub provides partners with access to company's latest marketing content, campaigns, and creative elements to execute integrated or standalone programs. The platform integrated with SSO to enable employees and partners access seamless. Benefits: Scale to support a evolving partner ecosystem Direct investments in a focused, prescriptive manner Ensure consistent messaging and execution - Campaign management and automation Measure results – track ROI, usage and impact ### 9. Great customer service and good product. We use it primarily for marketing and tracking our website **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Unifyr?** the customizable emails available for marketing are great. There are so many options provided to us to get a good start on them without being marketing professionals. **What do you dislike about Unifyr?** A little hard to learn the ropes on the customization. The layout can be a bit glitchy at times. I wish it was more drag and drop to make it easier for everyone in the office to use. **What problems is Unifyr solving and how is that benefiting you?** good marketing tool for keeping us in our customers mind. ### 10. Great partner platform concept, needs to innovate and accelerate development **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** Multi-faceted platform with campaign, social, syndication and other partner automation capabilities. Feature rich, understands channel environment and industry. Allows me to track partner marketing activities and leads generated by the channel. **What do you dislike about Unifyr?** Not enough access to the platform or enough support hours to release campaigns. Platform needs update, which is on the roadmap but needs to accelerate to meet demand and deliver what is needed to manage the value of the system to our channel. **What problems is Unifyr solving and how is that benefiting you?** Providing co-brandable campaigns, content syndication, social and lead management capabilities. We have modernized our channel offering leveraging the platform. We offer a lot of campaigns and demand gen capabilities for our partners via the platform and seen results in getting partners engaged in using the content we provide. It stays in brand and we can track the leads and success of campaigns delivered by our partners. ### 11. Comprehensive Channel Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2019 **What do you like best about Unifyr?** Zift provides a one stop shop for all our channel marketing content, campaigns and vendor programs, with integrated lead reporting and email capability from within the platform. **What do you dislike about Unifyr?** I dislike all the left hand menus as our partners find it confusing and often give up looking for items they need due to the complexity the menu poses. I also dislike the current reporting, as items get combined and its difficult to get accurate information about partner activity. **Recommendations to others considering Unifyr:** Zift seems to be the most widely used platform and I'm hold it stood out above all others looked at by our company. **What problems is Unifyr solving and how is that benefiting you?** We have been able to offer our partners extensive content and resources to help them market and sell our software, as well as free services like email, web syndication and social syndication. ### 12. Great service with only minor frictions **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** The system is easy to learn, there are multiple different features available, and the team there is very friendly and helpful **What do you dislike about Unifyr?** I was not involved in the decision to utilize this tool, so I do not know how it compares to other similar ones on ease of use, effectiveness, or cost. **What problems is Unifyr solving and how is that benefiting you?** We were looking for a place to share marketing assets with our channel partners, as well as a full marketing tool for those partners who don't have a dedicated marketing department. Zift allows us to do both of these things, as well as gives us insight into the effectiveness of our marketing efforts and to have an additional avenue for communicating with our partners. ### 13. Very good team but the product is not as great as it should be **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** The people in ZIFT have always been helpful in resolving any queries. The account managers, the solution architect and the customer success were all very proactive and helped us tackle any issues during implementation **What do you dislike about Unifyr?** The product lets you down in complex use case scenarios. Our understanding of what's there in the product could have been better. Whatever the product does by default, it does really good. The customization is little hard to get it right because of complex workflows involved. **Recommendations to others considering Unifyr:** If you know your use case clearly and go with the right expectations, they will deliver. **What problems is Unifyr solving and how is that benefiting you?** We are managing our entire Partner portals with resources, account details view and commissions processing through ZIFT ### 14. All in one **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about Unifyr?** Zift offers us the opportunity to have all of our content, no matter how our partners will be leveraging it all in one place. **What do you dislike about Unifyr?** the backend- Marcom is clunky to use, hard to navigate and the reporting leaves a LOT to be desired. **Recommendations to others considering Unifyr:** Make sure you know what you want. it is hard to adjust once the contract is written and costs money to add all components you forgot. Like Expert Services! alway add in Expert services. **What problems is Unifyr solving and how is that benefiting you?** partners having several places to go in order to grab images, content, campaign materials and messaging, now they have one and no matter the size of the partner and if they have a marketing team or not, they can leverage the assets directly and automate / activate directly from the tool or grab the source files and go on their own to implement. ### 15. Simplified processes **Rating:** 3.5/5.0 stars **Reviewed by:** Casey O. | Content Writer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2019 **What do you like best about Unifyr?** Zift has provided a more organized framework for us to provide our Partners with content. I also love that they can co-brand documents in bulk. **What do you dislike about Unifyr?** The Marcom interface is significantly different from the Partner-facing Zift123 interface, and some features that Partners have are disabled in my demo account. Explaining some things to them is more difficult as a result, so it would be nice to have a more consistent interface for Partners and Providers. **What problems is Unifyr solving and how is that benefiting you?** Getting our Partners involved with marketing efforts is easier and more effective than ever, and Partners appreciate having this tool. Zift has helped us simplify a lot of processes! ### 16. user friendly and easy to search for assets. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Unifyr?** Campaigns are already loaded into Zift, making it easy to drag and drop any content needed. **What do you dislike about Unifyr?** how many steps it takes to create a campaign **What problems is Unifyr solving and how is that benefiting you?** nurture campaigns to database has resulted in better customer acquisition ### 17. Quality Partner Marketing Automation Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about Unifyr?** Zift is an intuitive partner marketing automation platform. The workflows around adding contact lists and personalizing/triggering emails are especially easy to grasp and execute--which is great, because that is where most users will spend the majority of their time. **What do you dislike about Unifyr?** Template editing tools are relatively limited, so it is difficult to achieve a high level of messaging customization. Zift would probably argue this is more of a feature than a bug, as the program is designed to keep partners on-brand with supplier-dictated messaging, but it's worth being aware of. **Recommendations to others considering Unifyr:** Should be a top consideration if you are shopping for partner marketing automation software **What problems is Unifyr solving and how is that benefiting you?** Zift provided a way for my company to enable VAR partners to quickly send emails to their contact base about our software. Also, allowed us to syndicate website-in-a-box and social media content. ### 18. Excellent solution, excellent support, personal service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** Quick and easy support and a personal connection with my account manager and technical team **What do you dislike about Unifyr?** Only wish we used more of the ZiftOne platform to optimize our PRM offering. **What problems is Unifyr solving and how is that benefiting you?** Consistency of message, voice, and brand are cornerstones of the reason to use Zift in a partner content syndication environment. ### 19. Zift allows consistent messaging and content delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** That we can easily provide our partners with content and campaigns that are brand and messaging compliant, effective, and co-branded. **What do you dislike about Unifyr?** Upload of content and campaigns can be time consuming. **What problems is Unifyr solving and how is that benefiting you?** Being able to consistently deliver content to our partners around the desired product areas. Increase in partner engagement. ### 20. Sr. Channel Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** The automation and closed loop feedback the Zift lead distribution provides. **What do you dislike about Unifyr?** I dislike the fact that our partners don't close the loop on the leads; it's something we're working on. **What problems is Unifyr solving and how is that benefiting you?** We solved a bottleneck with our sales team. We had all these leads waiting for sales to reach out, but they never did, so we implemented Zift to pass the leads out to the channel. Today, we don't have a bottleneck with sales and we obtain feedback on the leads. ### 21. Good solution for channel lead routing adn distribution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** The simplicity of the platform enables a robust lead routing platform. The closed loop reporting was something we were lacking and Zift delivers on that. **What do you dislike about Unifyr?** It's not a great platform for customization. If you want multiple languages, lead routing rules etc it can get a bit complicated to have the customization enabled. International rollout has been difficult. **Recommendations to others considering Unifyr:** Be very specific in your scoping. **What problems is Unifyr solving and how is that benefiting you?** We didn't have a robust closed loop reporting mechanism. Zift gave us that with its email notifications and ease of use for our Distributors. ### 22. Partner enablement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Unifyr?** Zift offers a custom platform for our partners that is easy to use once they have been trained plus the support we receive from the Zift team is very good. **What do you dislike about Unifyr?** The support queue since it's hard to track if someone is working on an issue. **What problems is Unifyr solving and how is that benefiting you?** The platform offers a platform for partners to create marketing campaigns that support our products and solutions and services very seamlessly. ### 23. Fantastic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Unifyr?** The Customer Support was by far the best aspect of their service **What do you dislike about Unifyr?** New platform is not rolled out to us yet **What problems is Unifyr solving and how is that benefiting you?** One stop shop for our partners to get what they need. ### 24. Great tool for managing partnerships **Rating:** 4.0/5.0 stars **Reviewed by:** Rajiv R. | Head - marketplace business and tech partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2019 **What do you like best about Unifyr?** We love the bouquet of features - end to end partner management and has best in class functionality **What do you dislike about Unifyr?** Implementation is long and the product is a little pricey **What problems is Unifyr solving and how is that benefiting you?** Complete partner management - channels , isv etc and we ve seen a lot of benefits in automations and simplifying operations with transparency in partnerships ### 25. Zift Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** Customer success team. They are also available to help and willing to go the extra mile. **What do you dislike about Unifyr?** Zift Marcom campaign management platform is sometimes difficult to use. **What problems is Unifyr solving and how is that benefiting you?** Partner marketing automation. Partners often do need marketing automation since they do not use another platform on their own. ### 26. Great Customer Service, Neat Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** The customer on boarding and success teams at Zift are fantastic. They hold hand your way through everything that you might need and follow up consistently. The platform has really cool features and the team is great about ensuring you utilize that platform to the best of your ability. **What do you dislike about Unifyr?** It is difficult to get partners engaged with the solution. The creation of landing pages and emails in ZiftMarcom could be made easier. **What problems is Unifyr solving and how is that benefiting you?** We are just getting going. ### 27. Excellent Organization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Unifyr?** They are always quick to respond and work to resolve questions or challenges as a team. **What do you dislike about Unifyr?** Nothing to dislike. They always are there to help and assist as needed. **What problems is Unifyr solving and how is that benefiting you?** We are utilizing Zift for partner opportunity registration and communication. There has been more partner interraction and flow through of communication with the portal live. ### 28. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Katherin R. | Coordinadora de Alianzas, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2018 **What do you like best about Unifyr?** I like that I was able to unify all the tools into one for managing my activities, optimizing and saving time. **What do you dislike about Unifyr?** The instructions and manuals on the use of the tool are only in English, I would recommend providing support for the documentation in more languages. **Recommendations to others considering Unifyr:** The support from the zift123 team is excellent. **What problems is Unifyr solving and how is that benefiting you?** Before, I used to perform all activities separately; now with Zift, I can schedule everything, track it, and this allows me to optimize my time and improve marketing strategy and indicators. ### 29. Zift has great technology **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2018 **What do you like best about Unifyr?** Most of the successful management platforms utilize vast amounts of data to provide better analysis and decision making-Zift is no exception. Its system is a repository of information that allows companies to make better, data-driven decision. There is also an opportuntiy to run multiple, campaigns at the same time in an easy to use manner. The platform is also very easy to use, and does not require a steep learning curve unlike some other customer-facing platforms. The platform is so intuitive, that I actually like using it. While the platform is easy to use the help guides are indeed helpful and a nice addition to really clarfiy anything I need. **What do you dislike about Unifyr?** If by accident I input a contact that I do not want, then I am unable to delete which can become frustrating. I am still new to the platform, so haven't had a ton of complaints but again the inability to delete a contact is an annoyance and a simple fix. **Recommendations to others considering Unifyr:** Just like in anything, evaluate your options--if you are looking for an easily integrated system and an easy to use interface you can't go wrong with Zift. **What problems is Unifyr solving and how is that benefiting you?** I am using Zift solutions to better organize my leads and opportunities which is a big challenge in any sales job. One, easy user face that displays data in a concise matter is what Zift gives making it easier to develop an effective strategy. Just keeping the customer at the front of everything we do is what Zift helps us do. ### 30. An awesome customer relationship management solution **Rating:** 5.0/5.0 stars **Reviewed by:** Preete D. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2018 **What do you like best about Unifyr?** provide a flow to onboard customers seamlessly maintain the customer queues and provide custom solutions easy support for customer relationship and build more sales after initial one **What do you dislike about Unifyr?** There are very few things to improve on like UI and better flow support It will be better if we can have better support for CTI for customer calling centers **Recommendations to others considering Unifyr:** Please start with trial and look at the other customer success stories to understand what use case zift can handle **What problems is Unifyr solving and how is that benefiting you?** Try to increase sales with better customer relationship and identifying better leads Maintain personalized touch with the customers ### 31. Take customer relationship to new high with Zift solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Ashish T. | Senior Member of Technical Staff, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** Easy to onboard new customers and work with them Create new workflows for decision on sales deals Make sure that customers are engaged right from leads to buying more products **What do you dislike about Unifyr?** Everything is awesome except some ui glitches which has got much better with time. Also, the workflow to support customer relation needs a bit of improvement. **Recommendations to others considering Unifyr:** Please keep improving the UI and have more flexibility with lead workflows. **What problems is Unifyr solving and how is that benefiting you?** Handling customers in large scale Interact with customers efficiently and converting leads into deals Providing personal touch in customer relationship ### 32. Channel Marketers best friend **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah C. | Director, Global Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Unifyr?** Co-branding of documents is simple, straightforward & automated, pre-packaged campaigns are a great asset for our partners, the reporting tool is one of the best I have used. **What do you dislike about Unifyr?** We found the SFDC integration a little bit clunky on the back end during integration, although this seems to be much more streamlined now. **What problems is Unifyr solving and how is that benefiting you?** Ability to create, distribute and track through partner marketing campaigns, with thaeability to provide pre-canned content for partners & closed loop reporting on the back end. ### 33. The deal maker **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** I personally utilize the creative servies feature of Zift mainly for the content writing because I can visualize my thoughts but actually creating a blueprint thats a different story. With the team they not only listen to my thoughts they provide there opinions as well. **What do you dislike about Unifyr?** At this time I havent come across any issues with that being said im a bit of a new user so my experience is pretty limited at this point **What problems is Unifyr solving and how is that benefiting you?** With Zift it gives me more opportunity to reaach a more broader spectrum of clients in which it would be hard for me manage if I had to do on my own. ### 34. Works find for what we need **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsey F. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Unifyr?** Easy to use simple interface. My team can easily go in and push out content as needed. **What do you dislike about Unifyr?** Not Zift's fault but the vendor we use through Zift doesn't provide enough relevant content for us to be able to use the app more. **What problems is Unifyr solving and how is that benefiting you?** Analytics are huge along with the ease to schedule posts to free up our time. ### 35. Zift - Best multi-channel Marketing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** The ease of use for onboarding and follow through on each channel to see what is working and how consumers are getting there. **What do you dislike about Unifyr?** A lot of the custom template was confusing and not user friendly. However, our rep was knowledgeable and helpful. **Recommendations to others considering Unifyr:** A great software that tracks user behavior and helps with cross conversions through the funnel. **What problems is Unifyr solving and how is that benefiting you?** We were able to take leads from 1 medium and follow through in other mediums such as from Facebook ads to mailchimp email marketing, and use the same strategies that worked previously on future campaigns. ### 36. East to use campaigns, social posts, and scheduler! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Unifyr?** The pre-populated content make it a breeze to send out multiple campaigns to multiple audiences at the same time. The social scheduler tool allows me to incorporate other social feeds into ours but still give me the option to approve or deny specific posts **What do you dislike about Unifyr?** Depending on what Zift you are using, there may or may not be a ton of content. **Recommendations to others considering Unifyr:** Great way to give users/partners content to use and re purpose through their own channels. I would recommend this for any manufacturer that is looking for a way to get content to partners or resellers. **What problems is Unifyr solving and how is that benefiting you?** We are adding content to our website, using relevant campaigns for products and events, as well as scheduling social posts ### 37. Simply an outstanding company to work along with they are the Best In The Industry. **Rating:** 5.0/5.0 stars **Reviewed by:** Al F. | Owner/Director of Marketing, Operations and Business Development, Global Business Partners , Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Unifyr?** The most efficient company in there industry. **What do you dislike about Unifyr?** There are no problems with the service.. **What problems is Unifyr solving and how is that benefiting you?** Building our companies efficiency in Contact Marketing across the marketplace. ### 38. Channel Marketing Made Easy with Zift Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** Zift Solutions provides a suite of integrated digital marketing applications comprised of ready-to-execute marketing campaigns and content designed to enhance our go-to-market strategy while boosting awareness and generating leads. **What do you dislike about Unifyr?** The product support was not the greatest when we had issues with the install. **Recommendations to others considering Unifyr:** Zift Solutions really helped us with the big picture of where we needed to be to effectively engage our partners. **What problems is Unifyr solving and how is that benefiting you?** Website content, campaigns, social media, analytics, partner and channel management. We have realized better management of our campaigns and increased end user satisfaction. ### 39. Very pleased with the Zift Portal! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Unifyr?** The features and ease of use are incredible. WE constantly get positive feedback from our partners regarding ease of use and access to our collateral and campaigns. Pays for itself! **What do you dislike about Unifyr?** • the legal/contract negotiation process was a bit lengthy...but that was due to DigiCert as much as Zift. Shows that we have our stuff/paperwork together. • there were a lot of meetings/workshops in the implementation phase...this could just be because I/Ryan is a one man army and bigger teams would likely appreciate it. **What problems is Unifyr solving and how is that benefiting you?** Enabling partners to get our message to their customers. We realized that a lot of our larger partners didnt have an email automation solution in place to effective communicate, so this solves that need too ### 40. Great platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2018 **What do you like best about Unifyr?** I love how easy it is to use and the intuitive design. Also, when I do have a question, the help guides are easily accessible and very helpful. **What do you dislike about Unifyr?** Some features require a few more steps than seem necessary, but other than that no complaints! **What problems is Unifyr solving and how is that benefiting you?** This is helping automate partner marketing initiatives. The Zift platform has helped us automate many of the manual tasks we used to perform for Partners. ### 41. Great Source! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** I like that its one spit for channeling. I can post and review it all. Makes organizing marketing easier. **What do you dislike about Unifyr?** I would that it would allow you to access from your tablet. **What problems is Unifyr solving and how is that benefiting you?** I have found marketing value to increase ### 42. Interesting Options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Unifyr?** Integrating software with website has been easy. Email marketing options seem good **What do you dislike about Unifyr?** Wish emails could be modified more to match company brand. **What problems is Unifyr solving and how is that benefiting you?** Product showcases on website. I only assist company when needed, so don't know how this is working for them. ### 43. Zift Solutions makes Channel as a Service simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** You can manage many external companies/employees that don't report to you and Zift makes it easy to do end-to-end integrations with other existing solutions. **What do you dislike about Unifyr?** It was difficult to learn to use and there wasn't a ton of support to help me. **What problems is Unifyr solving and how is that benefiting you?** We are able to use it as part of our CRM service to create campaigns and send out emails. ### 44. Great automation tool and email marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Unifyr?** I like that your able to upload templates to send out to clients and you can Group then in sets to send multiples over time. They have a great lead tracking system that tracks the amount of times someone opens the emails their behaviors. **What do you dislike about Unifyr?** I dislike that you can not delete contacts that you upload to the system and you can only archive them if out them on the do not contact list. Also creating your own template can be hard with the amount of space of the boxes and viewing everything can be hard. **Recommendations to others considering Unifyr:** I would work with the stream to make sure you hAve the template set up the way you want your clients to view and if you have any issues they are right there to help you as they dedicated a specialist to each account. **What problems is Unifyr solving and how is that benefiting you?** we were able to post to social media and email clients about information and we are able to track each post on traffic and interest. This also gave us a website plugin that would work as a site within a site to direct clients to certain information or subscriptions that we may be offering. ### 45. Interesting Platform, not so great support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** It's a good way to engage and build out marketing plans with partners. **What do you dislike about Unifyr?** the platform is lacking in certain key functionality and customer support is not the best **What problems is Unifyr solving and how is that benefiting you?** Building out campaigns with key partners. No benefits yet as there's gaps in onboarding process. ### 46. Great option for all business sales and marketing needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Unifyr?** I like the easiness in using the software. Its straightforward and simple to use. **What do you dislike about Unifyr?** There is nothing I dislike so far. The website is easy to navigate. **What problems is Unifyr solving and how is that benefiting you?** I've seen my sales rise with Zift. And more sales=more profit. ### 47. Good effort for new player **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2018 **What do you like best about Unifyr?** How comprehensive the tool is and fully integration with major marketing automation and crm tools **What do you dislike about Unifyr?** Users need a learning curve in order to get the most out of the tool. **What problems is Unifyr solving and how is that benefiting you?** Channel Marketing and attribution ### 48. Nice email marketing tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2018 **What do you like best about Unifyr?** Great email based lead generation tool with a lot of automation support. **What do you dislike about Unifyr?** Creating an email template is difficult. Also, contact management can also be improved. **What problems is Unifyr solving and how is that benefiting you?** Email marketing Lead generation ### 49. Highly-Functional Partner Portal **Rating:** 3.0/5.0 stars **Reviewed by:** Christina T. | Global Alliances Manager, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Unifyr?** Ease of use to create a forward facing partner portal that is scalable and integrates with SFDC **What do you dislike about Unifyr?** Doesn't sync with SFDC as easily as you' think. **What problems is Unifyr solving and how is that benefiting you?** Creating a partner portal for our channel partners to access. They can easily register deals, download enablement material, and login to our additional training programs. Also easy Onelogin sign in. ### 50. Technical Consultant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2018 **What do you like best about Unifyr?** Great, easy to use product with a good UI and easy to use functinalities out of the box **What do you dislike about Unifyr?** Bulk Upload functionality might be improved **Recommendations to others considering Unifyr:** Highly recommended **What problems is Unifyr solving and how is that benefiting you?** Co-Branding Marketing assets, communication with partners ## Unifyr Discussions - [What partner portal software allows me to customize the experience without developers?](https://www.g2.com/discussions/what-partner-portal-software-allows-me-to-customize-the-experience-without-developers) - 2 comments, 2 upvotes - [What PRM supports multiple partner types like VARs, MSPs, referral partners, and affiliates?](https://www.g2.com/discussions/what-prm-supports-multiple-partner-types-like-vars-msps-referral-partners-and-affiliates) - 1 comment, 1 upvote - [Can I start with a basic PRM and expand to enterprise capabilities without migrating platforms?](https://www.g2.com/discussions/can-i-start-with-a-basic-prm-and-expand-to-enterprise-capabilities-without-migrating-platforms) - 1 comment, 1 upvote - [What PRM is right for mid-market companies scaling their channel program?](https://www.g2.com/discussions/what-prm-is-right-for-mid-market-companies-scaling-their-channel-program) - 1 comment, 1 upvote - [What PRM platforms use AI to improve partner management?](https://www.g2.com/discussions/what-prm-platforms-use-ai-to-improve-partner-management) - 1 comment, 1 upvote - [View Unifyr pricing details and edition comparison](https://www.g2.com/products/unifyr-unifyr/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+09%3A50%3A45+-0500&secure%5Bsession_id%5D=82ef2eb3-5b93-4350-ad78-960997f94f22&secure%5Btoken%5D=9a6ce8ab8ebefd700d08c0afc5153a63a45d1331417137b01dd90cc8300200bd&format=llm_user) ## Unifyr Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## Unifyr Features **Control** - Role-Based Permissions - Opportunity Management - Recognized Escalation **Platform Basics** - Lead Management - Content Management - Group and User Management **Incentives Management** - Analytics/Reporting - Customization - Gamification - Design & Creation **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Incentive Types** - Rewards - SPIFs - Discounts - MDF Management - Rebate Management - Other Incentive Programs **Agentic AI - Secure Email Gateway** - Proactive Assistance **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Platform - Partner Relationship Management (PRM)** - Individual Portals - Content Repository - Revenue Tracking - Cross-System Integration - Workflow Automation & Notifications - Onboarding, Training & Certifications - Payouts & Global Compliance - Incentive Management - Recognized Escalation - Dashboards & Reporting - Marketing Tools - Deal Management **Agentic AI - Partner Relationship Management (PRM)** - Adaptive Learning - Autonomous Task Execution - Proactive Assistance - Natural Language Interaction **Additional Features** - Partner Engagement ## Top Unifyr Alternatives - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) - 4.9/5.0 (699 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) - 4.5/5.0 (554 reviews) - [Channelscaler](https://www.g2.com/products/channelscaler/reviews) - 4.4/5.0 (445 reviews)