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Zeta Programmatic, Formerly Sizmek Reviews & Product Details - Page 3

Zeta Programmatic, Formerly Sizmek Overview

What is Zeta Programmatic, Formerly Sizmek?

• Amplify conversion across every channel with Zeta DSP's 750M+ deterministic identities and intent-based audiences. • Obtain consumer- and market-level insights from the industry’s third-largest proprietary data set, and take action using Zeta’s always-on, closed-loop AI. • Combine proprietary identities with curated premium supply to achieve unparalleled addressability, reach, performance, and cross-channel sequencing. • See model performance insights and Improve spend across partners and channels thanks to Zeta DSP's approach to deterministic attribution.

Zeta Programmatic, Formerly Sizmek Details
Languages Supported
English, Spanish
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Product Description

Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.


Seller Details
Year Founded
2007
HQ Location
New York, NY
Twitter
@ZetaGlobal
9,485 Twitter followers
LinkedIn® Page
www.linkedin.com
1,939 employees on LinkedIn®
Ownership
NYSE: ZETA
Description

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.


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Overview Provided by:

Recent Zeta Programmatic, Formerly Sizmek Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
1.5 out of 5
"Not enough transparency for advertiser"
Even though we have a very defined target audience, able to have a good reach
Verified User
C
Verified UserMid-Market (51-1000 emp.)
3.0 out of 5
"Useful Report Product"
It is a great report platform for users to view reports for different advertising campaigns. It provides analysis for delivery and performance, whi...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Programmatic"
You can use AI and ML to make decisions in the UI
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Zeta Programmatic, Formerly Sizmek Media

Zeta Programmatic, Formerly Sizmek Demo - Easy navigation panel on left side of platform
Quickly access campaign report data
Zeta Programmatic, Formerly Sizmek Demo - Sizmek MDX Platform Homepage
Customize your homepage
Zeta Programmatic, Formerly Sizmek Demo - Screenshot of our self-serve rich media toolset to create social and mobile ads
Easy to use Sizmek Social platform
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262 Zeta Programmatic, Formerly Sizmek Reviews

3.7 out of 5
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262 Zeta Programmatic, Formerly Sizmek Reviews
3.7 out of 5
262 Zeta Programmatic, Formerly Sizmek Reviews
3.7 out of 5

Overall Review Sentiment for Zeta Programmatic, Formerly SizmekQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Zeta Programmatic, Formerly Sizmek?

Sizmek has provided very useful insights and data on ad feedback. Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

Don't use it too often personally but have heard colleague complaints about lagging. Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

Gaining insights on ad placements, have benefited by knowing what next steps to best take based on feedback. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

I really enjoy the AI features. It allows for us to create custom rules that help the tool learn more. Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

It can be hard to track the AI optimization Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

Cross device and cross-platform tracking has improved and we are able to get into the right auctions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

our sizmek reps are the best. they can easily communicate how to resolve any issues, and are always quick to respond Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

can be a little overwhelming when you first log into the platform. there are a lot of different features, and without proper training it can be difficult to use Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Programmatic, Formerly Sizmek:

great tool to use to view quantitative KPIs Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

we can easily pull reporting on our campaigns and can view data as frequently as we like. we benefit from sizmek by being able to send daily reports to our partners, as well as being able to view our performance. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

Reliable tech interface. Easy to navigate UI. Accepted by virtually everyone in digital. Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

Reporting is not as granular as I'd like it to be. I have to rely on site serve reporting for certain features. Would be easier to consolidate Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

Outside of DCM, Sizmek is the mostly widely used ad server Review collected by and hosted on G2.com.

Stephanie O.
SO
Senior Manager Client Services
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zeta Programmatic, Formerly Sizmek?

The reporting generated is clear & easy to interpret Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

The dashboard & interface is less user friendly than DCM Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

A minority of clients use Sizmek as their 3rd party ad serving vendor but when they do, we rely on Sizmek for independent verification of clicks & impressions Review collected by and hosted on G2.com.

Makenna F.
MF
Field Marketing Manager
Food & Beverages
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

The advanced filters to understand how our ads were performing online. It was great to see the click-through rate at 0%, 25%, 50%, 75%, and 100% to fully understand how our ads were being watched. Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

Once the information was exported to Excel, it was a little harder to understand. A more organized Excel export would be beneficial. Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Programmatic, Formerly Sizmek:

Great software to use to track online advertising campaigns! Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

I was using Sizmek to track advertising campaigns on online Discovery Channel shows. Review collected by and hosted on G2.com.

Jeremy W.
JW
Trading Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

It's ability to link up smoothly and effectively cross platforms, regardless of the platform type and produce and last touch attribution model to improve our cost efficiency Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

Sometimes a little heavy, feel it is in need of an update to provide a more user friendly, visually pleasing experience Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

Little problems, if anything, slow consolidation of data but benefits far outweigh cons - ad serving brain that serves and analyses multiple channels in one centralised location Review collected by and hosted on G2.com.

Maggie K.
MK
Inventory Partner Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

I like that sizmek has great customer support Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

I dont like that i have to use another dsp Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

CPA Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Programmatic, Formerly Sizmek?

Sizmek is fairly intuitive and the platform itself contains a lot of prompts to explain each element/lever you can interact with. The analytics platform is easy to understand and makes automating reporting for both internal and external parties simple. The trafficking and campaign management section of the platform is also streamlined and allows for a lot of granularity in how you set up your campaigns without overcomplicating the process. Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

The interface look is outdated and you aren't able to do a of the execution online (i.e. instead you are pulling exports of plans, editing then reuploading instead of changing/editing within the platform). Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Programmatic, Formerly Sizmek:

I recommend learning how to use Sizmek on the newest release of the platform vs. Sizmek MDX. Our team learned on MDX and have found it hard to switch all of our campaigns over to the new platform simply because we typically run engagements with clients that run for years rather than one-off projects or campaigns. I also recommend meeting in person with your sales rep - we get a great level of support from both the Online Team and our rep. Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

We use Sizmek for trafficking ads, analyzing campaigns and tracking conversions for our clients. We've been able to pitch and run big campaigns with a relatively small team because of the easy of use of the platform and support from the Sizmek team. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Zeta Programmatic, Formerly Sizmek?

Easy-to-use, valuable information provided, and standard questions answered Review collected by and hosted on G2.com.

What do you dislike about Zeta Programmatic, Formerly Sizmek?

Outdated, not always applicable to every campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Programmatic, Formerly Sizmek:

Consider ease of use and training. Review collected by and hosted on G2.com.

What problems is Zeta Programmatic, Formerly Sizmek solving and how is that benefiting you?

Reporting, billing discrepancies, optimizations, analytics insights, etc. Review collected by and hosted on G2.com.