# Top 10 Zeta Marketing Platform Alternatives & Competitors **Average Rating:** 4.0/5 **Total Number of Reviews:** 117 If you are considering Zeta Marketing Platform, you may also want to investigate similar alternatives or competitors to find the best solution. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking popular, time saving software solutions with marketing metrics, content marketing, and multiple devices. Other important factors to consider when researching alternatives to Zeta Marketing Platform include performance and campaigns. The best overall Zeta Marketing Platform alternative is Braze. Other similar apps like Zeta Marketing Platform are Agentforce Marketing (formerly Salesforce Marketing Cloud), HubSpot Marketing Hub, Adobe Campaign, and Bloomreach. Zeta Marketing Platform alternatives can be found in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Push Notification Software](https://www.g2.com/categories/push-notification). ## Best Paid & Free Alternatives to Zeta Marketing Platform - [Braze](https://www.g2.com/products/braze/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) ## Top 10 Alternatives to Zeta Marketing Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Zeta Marketing Platform stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consumer Goods, and Furniture, and find the best product for your business. ### 1. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,685 Create powerful customer engagement with ease, at any scale Reviewers say compared to Zeta Marketing Platform, Braze is: - Easier to admin - Easier to do business with - More usable Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing) **Compare:** [Zeta Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-zeta-marketing-platform) **Compare Braze with other alternatives:** - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) - [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Braze vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) - [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo) ### 2. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,627 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Zeta Marketing Platform, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - Easier to admin - Better at meeting requirements Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [Zeta Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-zeta-marketing-platform) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) ### 3. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,849 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Zeta Marketing Platform, HubSpot Marketing Hub is: - Slower to reach roi - Easier to admin - More usable Categories in common with Zeta Marketing Platform: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Zeta Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-zeta-marketing-platform) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Iterable](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) - [HubSpot Marketing Hub vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Insider One](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) ### 4. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 347 New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Reviewers say compared to Zeta Marketing Platform, Adobe Campaign is: - Slower to reach roi - Better at meeting requirements Categories in common with Zeta Marketing Platform: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Zeta Marketing Platform vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-zeta-marketing-platform) **Compare Adobe Campaign with other alternatives:** - [Adobe Campaign vs Braze](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Adobe Campaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Campaign vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [Adobe Campaign vs Bloomreach](https://www.g2.com/compare/adobe-campaign-vs-bloomreach-bloomreach) - [Adobe Campaign vs Iterable](https://www.g2.com/compare/adobe-campaign-vs-iterable) - [Adobe Campaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Campaign vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Campaign vs Insider One](https://www.g2.com/compare/adobe-campaign-vs-insider-one) - [Adobe Campaign vs Klaviyo](https://www.g2.com/compare/adobe-campaign-vs-klaviyo) ### 5. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 772 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Zeta Marketing Platform, Bloomreach is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Zeta Marketing Platform vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-zeta-marketing-platform) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Braze](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Bloomreach vs HubSpot Marketing Hub](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) - [Bloomreach vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-bloomreach-bloomreach) - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Bloomreach vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Bloomreach vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-bloomreach-bloomreach) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) ### 6. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Zeta Marketing Platform, Iterable is: - Easier to do business with - Easier to admin - Better at support Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [Zeta Marketing Platform vs Iterable](https://www.g2.com/compare/iterable-vs-zeta-marketing-platform) **Compare Iterable with other alternatives:** - [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable) - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) - [Iterable vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-iterable) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Iterable vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo) ### 7. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.3/5 **Total Reviews:** 635 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Zeta Marketing Platform, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi - Easier to admin - More usable Categories in common with Zeta Marketing Platform: [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [SMS Marketing](https://www.g2.com/categories/sms-marketing) **Compare:** [Zeta Marketing Platform vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-zeta-marketing-platform) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 8. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,148 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to Zeta Marketing Platform, Adobe Marketo Engage is: - Slower to reach roi - Better at meeting requirements - Easier to admin Categories in common with Zeta Marketing Platform: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [Zeta Marketing Platform vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-zeta-marketing-platform) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs Braze](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Adobe Marketo Engage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Bloomreach](https://www.g2.com/compare/adobe-marketo-engage-vs-bloomreach-bloomreach) - [Adobe Marketo Engage vs Iterable](https://www.g2.com/compare/adobe-marketo-engage-vs-iterable) - [Adobe Marketo Engage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Marketo Engage vs Insider One](https://www.g2.com/compare/adobe-marketo-engage-vs-insider-one) - [Adobe Marketo Engage vs Klaviyo](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) ### 9. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,409 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Zeta Marketing Platform, Insider One is: - More usable - Better at support - Easier to admin Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [Zeta Marketing Platform vs Insider One](https://www.g2.com/compare/insider-one-vs-zeta-marketing-platform) **Compare Insider One with other alternatives:** - [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one) - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [Insider One vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-insider-one) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Insider One vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-insider-one) - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) ### 10. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,356 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Zeta Marketing Platform, Klaviyo is: - Easier to admin - Better at meeting requirements - More usable Categories in common with Zeta Marketing Platform: [Personalization](https://www.g2.com/categories/personalization), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing) **Compare:** [Zeta Marketing Platform vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-zeta-marketing-platform) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-klaviyo) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo) - [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Klaviyo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) --- ## Zeta Marketing Platform Alternatives FAQs ### What are the best alternatives to Zeta Marketing Platform? Top alternatives to Zeta Marketing Platform include [Braze](https://www.g2.com/products/braze/reviews) (4.5/5 stars, 1683 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14775 reviews), [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) (4.6/5 stars, 764 reviews), and [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) (4.0/5 stars, 4622 reviews). These platforms are favored for their ease of administration, superior customer support, better usability, and more comprehensive feature sets. For example, Braze excels in customer engagement with intuitive campaign building and AI-powered personalization, while HubSpot offers a cohesive CRM platform with strong marketing automation and integrations. Iterable stands out for its powerful automation and AI-driven journey orchestration, and Bloomreach is noted for its unified customer data and AI-powered personalization. Agentforce Marketing integrates deeply with Salesforce CRM and provides robust multi-channel campaign management. ### What features do alternatives offer that Zeta Marketing Platform does not? Zeta Marketing Platform users report missing features related to improved reporting transparency, enhanced AI chatbot capabilities, and more intuitive dynamic content management. Users also desire better API documentation and more robust automation and segmentation features. ### Which Customer Data Platform (CDP) tools do reviewers recommend instead of Zeta Marketing Platform? Reviewers recommend Customer Data Platform tools such as [Braze](https://www.g2.com/products/braze/reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews), [Iterable](https://www.g2.com/products/iterable/reviews), [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews), and [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) instead of Zeta Marketing Platform. These alternatives are praised for their better ease of use, more advanced automation and personalization features, stronger customer support, and more intuitive user interfaces. For instance, Braze is highlighted for its drag-and-drop canvas and AI capabilities that simplify complex customer journeys, while HubSpot Marketing Hub is valued for its all-in-one CRM and marketing automation platform that accelerates growth. Iterable is recommended for its powerful cross-channel journey builder and AI-driven insights, and Bloomreach for its AI-powered personalization and unified customer data platform. Agentforce Marketing is favored for its integration with Salesforce and robust multi-channel orchestration. ### How does Zeta Marketing Platform compare to Braze? According to G2 data, [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) holds an average rating of 4.0/5 from 117 reviews, while [Braze](https://www.g2.com/products/braze/reviews) leads with a 4.5/5 average rating across 1,683 reviews. Braze outperforms Zeta in key reviewer-rated dimensions, including Better at Meeting Requirements (8.5 vs 7.9), More Usable (8.3 vs 7.7), Easier to Admin (8.5 vs 7.5), Better at Support (8.5 vs 7.9), and Easier to Do Business With (8.9 vs 8.0), with differences ranging from 0.4 to 0.9 points. Both platforms have comparable Ease of Setup scores (Braze 7.6 vs Zeta 7.5). User sentiment highlights Zeta's strengths in ease of use (24 mentions), customer support (19 mentions), and performance results (15 mentions), but also notes challenges with learning curve (14 mentions), slow performance (7 mentions), and complex usability (8 mentions). Braze's reviews emphasize ease of use (385 mentions), intuitive design (189 mentions), automation (151 mentions), and personalization (130 mentions), balanced against a steeper learning curve (159 mentions), reporting issues (62 mentions), and higher cost concerns (48 mentions). Feature-wise, Zeta offers unique capabilities such as Automated Alerts and Tasks, Budgeting, Calendaring, Event/Webinar Marketing, ROI Analytics, SEO/Keyword Analytics, Social Campaigns, Social Listening, and Web Analytics, which Braze does not provide. Braze excels in multi-channel orchestration, AI-driven personalization, and integration flexibility, supporting complex customer journeys with a robust AI feature roadmap. ### Why do users choose Braze over Zeta Marketing Platform? Users choose [Braze](https://www.g2.com/products/braze/reviews) over Zeta Marketing Platform primarily due to its superior usability and support, reflected in Braze's higher scores in More Usable (8.3 vs 7.7), Easier to Admin (8.5 vs 7.5), Better at Support (8.5 vs 7.9), and Easier to Do Business With (8.9 vs 8.0). Braze's extensive user base and 4.5-star rating across 1,683 reviews underscore its market leadership. Braze users praise its intuitive interface, powerful automation, and advanced personalization capabilities, with 385 mentions of ease of use and 151 mentions of automation. The platform's AI-driven features, such as BrazeAI Decisioning Studio and Liquid Assistant, enable marketers to create hyper-personalized, real-time campaigns efficiently. Braze's seamless integration with major tech stacks and multi-channel support (email, push, SMS, in-app) further enhance its appeal. Despite a steeper learning curve and higher cost, Braze's robust feature set, reliable performance, and strong customer engagement tools deliver clear ROI and scalability, making it the preferred choice for organizations seeking advanced, AI-enabled customer engagement solutions with comprehensive support and faster campaign deployment. ## Explore Articles - [Top-rated lead intelligence tools for small business](https://www.g2.com/discussions/what-are-top-rated-lead-intelligence-tools-for-small-business) - [Easy-to-use board meeting software recommendation](https://www.g2.com/discussions/easy-to-use-board-meeting-software-recommendation) - [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data) - [Top rated customer communication tools for medium enterprises](https://www.g2.com/discussions/top-rated-customer-communication-tools-for-medium-enterprises) - [Top-rated affiliate marketing platforms](https://www.g2.com/discussions/top-rated-affiliate-marketing-platforms) - [Highly recommended CRM software for large enterprises](https://www.g2.com/discussions/crm-highly-recommended-crm-software-for-large-enterprises) ## Spotlight Categories - [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) - [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) - [Relational Databases](https://www.g2.com/categories/relational-databases)