# Zapier Reviews **Vendor:** Zapier **Category:** [iPaaS Software](https://www.g2.com/categories/ipaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,058 ## About Zapier Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents. ## Zapier Pros & Cons **What users like:** - Users find Zapier's **ease of use** outstanding, allowing seamless automation without requiring technical skills. (437 reviews) - Users love the **effortless automation** provided by Zapier, simplifying workflows and enhancing productivity across various tools. (401 reviews) - Users value the **vast integrations** of Zapier, effortlessly connecting essential tools for seamless automation and improved productivity. (337 reviews) - Users value the **easy integrations** of Zapier, enhancing workflow efficiency and simplifying task automation seamlessly. (294 reviews) - Users value the **wide range of integration capabilities** with everyday tools, simplifying automation across platforms seamlessly. (261 reviews) - Time-saving (203 reviews) - Task Automation (136 reviews) - Time-Saving (129 reviews) - Workflow Automation (111 reviews) - Features (102 reviews) **What users dislike:** - Users feel that Zapier's **pricing is expensive** at scale, limiting access to premium features for many. (183 reviews) - Users note **pricing issues** with Zapier as costs escalate for more advanced workflows and premium features. (142 reviews) - Users find the **setup process complex** , making troubleshooting and testing functionalities difficult for non-experts. (141 reviews) - Users find a **steep learning curve** challenging, especially those without a coding background struggling to use it efficiently. (85 reviews) - Users find Zapier's **limited features** frustrating as workflows grow, requiring costly upgrades for more advanced automation. (77 reviews) - Missing Features (66 reviews) - Limited Integrations (65 reviews) - Users express frustration over **unreliable zaps** that stop working without notification, impacting workflow and client interactions. (64 reviews) - Learning Difficulty (55 reviews) - Integration Issues (50 reviews) ## Zapier Reviews ### 1. Seamless Cross-Platform Automation That Scales Marketing Operations **Rating:** 4.0/5.0 stars **Reviewed by:** Tom P. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Zapier?** What I like best about Zapier is how seamlessly it connects the different platforms we use across marketing, events, and operations without requiring technical development support. As Head of Marketing at AOK Events, automation is essential for keeping campaigns, lead management, reporting, and event workflows running efficiently. Zapier has allowed us to eliminate repetitive manual tasks, improve data accuracy between systems, and create faster internal processes. The platform is easy to set up, highly flexible, and integrates with a wide range of tools, making it incredibly valuable for scaling marketing operations efficiently. **What do you dislike about Zapier?** One drawback of Zapier is that more advanced automations can become difficult to manage and troubleshoot as workflows grow in complexity. While the platform is excellent for simple integrations, larger multi-step Zaps sometimes require significant testing and ongoing maintenance. Pricing can also increase quickly when managing high volumes of tasks across multiple departments. Additionally, occasional delays or failed automations can impact time-sensitive workflows, particularly when coordinating event registrations, lead routing, or campaign reporting. **What problems is Zapier solving and how is that benefiting you?** Zapier solves the problem of disconnected systems and repetitive manual processes by allowing our tools and platforms to communicate automatically. At AOK Events, we use multiple systems across marketing, CRM, event management, email campaigns, and reporting, and Zapier helps streamline the flow of information between them without requiring constant manual input. This has significantly improved operational efficiency, reduced human error, and saved valuable time for the marketing team. Automating repetitive tasks like lead capture, follow-up workflows, reporting updates, and event registrations allows us to focus more on strategy, creativity, and delivering better experiences for clients and attendees. ### 2. Powerful Automation Without Coding Effort **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | Salesforce Email Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Zapier?** What I like most about Zapier is that it automates repetitive tasks across different tools without requiring any coding. For instance, I use it to connect CRM and marketing platforms so leads are automatically synced and follow-up workflows are triggered without manual effort. The drag-and-drop workflow builder makes it straightforward to create, manage, and adjust automations (Zaps), which improves the overall UI/UX experience. Even basic setups can be completed quickly, and the onboarding process feels simple enough for beginners to follow. In my day-to-day work, Zapier has significantly reduced manual effort and consistently saves me a few hours each week. That time savings translates into a solid return on investment (ROI), especially when I’m managing multiple workflows at once. Another major strength is the wide range of integrations available. It’s flexible enough to connect different tools and keep workflows running smoothly across systems. Performance is generally reliable, and most automations run without issues. One unexpected benefit I’ve noticed is better consistency in processes when multiple tools are involved, which helps reduce the chances of human error. Zapier is also adding AI-based features and suggestions, which could further improve automation efficiency. Overall, it boosts productivity and saves time, although setting up more advanced automations can take some trial and error at first. **What do you dislike about Zapier?** What I dislike about Zapier is that while the interface is simple for basic use, it can become confusing when building more complex workflows. The UI/UX for advanced automations is not always intuitive, which increases the learning curve. Performance can sometimes be an issue, especially when dealing with multiple Zaps or high task volumes, where delays or failed runs can affect workflows. Pricing is another concern, as costs can increase quickly when scaling usage, which may impact ROI for smaller teams or businesses. Although Zapier offers many integrations, some advanced use cases are limited or require workarounds, which adds extra steps to the process. The onboarding is good for beginners, but for advanced setups, better documentation or guided support would help reduce setup time. Also, while Zapier has started introducing AI features, they are still somewhat limited and could be expanded to provide smarter automation suggestions. Overall, it is a powerful tool, but improving performance, pricing flexibility, and advanced usability would make it even better. **What problems is Zapier solving and how is that benefiting you?** Before using Zapier, we were handling a lot of repetitive tasks manually, like transferring leads between tools, sending follow-ups, and updating data across platforms. This often led to delays, missed updates, and inconsistencies in workflows. Zapier solved this by automating these processes and connecting different tools seamlessly. Now, leads are automatically synced between CRM and marketing platforms, and workflows trigger instantly without manual intervention. As a result, we’ve significantly reduced manual work and improved process consistency. It saves us several hours each week and reduces the chances of human error. It has also improved overall efficiency and team productivity, allowing us to focus more on strategic tasks instead of routine operations. From a cost and ROI perspective, the time saved and increased accuracy make it a valuable tool for scaling workflows. ### 3. Intuitive Automation Tool for Seamless Workflows with CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Peter C. | Tech Setup Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zapier?** I use Zapier for several automation workflows like integrating forms with my CRM and bringing data from Facebook Leads into my CRM. Even if my CRM doesn't have native apps, I often find workarounds. The interface is really friendly and intuitive for anyone starting with automations. The support and AI features are getting better. Although the initial setup felt scary, I got familiar with the options and tools really fast, and the ability to create complex workflows with just a few clicks is great. Also, the speed of the workflow is incredible. You can test each step in less than a second. The email parser tool really was a game changer, because I can bring a lot of data from my emails and adapt them to bring data into the automation. Filters and Lockuptables also made my experiences more tailored, so I can make automations that fit my specific needs. Formatter and Storage tools made it possible to make a round robin scenario to deliver deals to different users. **What do you dislike about Zapier?** The AI bot isn’t always fast at finding errors, but it’s improving. Also, some really important apps are marked as “premium,” and at times the billing conditions aren’t the best. In the beginning, the setup felt a bit “scary,” but you get familiar with the options and tools pretty quickly. I also think LinkedIn could use more triggers as an app, because I have a lot of usage scenarios that just don’t fit into Zapier. Finally, I prefer the “drag and drop” approach for building automations. **What problems is Zapier solving and how is that benefiting you?** Before, I couldn't connect all my apps into my CRM, because they didn't have a native integration. But using Zapier changed this. Zapier simplifies complex workflows, allowing me to integrate forms with my CRM and import data from Facebook Leads seamlessly, even without native CRM apps. Also, I can find solutions for my constantly changing daily workflow. ### 4. Building Bridges Across Systems to Save Our Sanity! **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle A. | Support Operations Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Zapier?** Zapier is the bridge between systems that don't speak to each other. The integrations allow you to make a big difference in so many ways. Plus, I like the UI better than some alternatives. Having Copilot is a big plus! Something that the alternatives don't have. Zapier has allowed me to streamline inefficiencies and saved hundreds of agent hours! Another plus is the free trial/plan -- it allowed me to build out the concept to show leadership what could be done without any cost. They quickly bought a year membership once I showed them what I built! **What do you dislike about Zapier?** So far, there isn't a lot I dislike about Zapier! I have spent a lot of time in the system and built out many different zaps, even going back and creating V2 and V3 of the first zaps I created. **What problems is Zapier solving and how is that benefiting you?** So many things! The latest zap I built helped auto solve 200+ Zendesk Child tickets that were left open after their individual parent tickets were solved. And that was in the first ~11 days! ### 5. Easy Automation Setup with a Convenient, Straightforward UI **Rating:** 4.5/5.0 stars **Reviewed by:** Kunal H. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Zapier?** The ease of setting up automations is what makes it stand out from competitors. The functionality and UI/UX are convenient and straightforward to understand, so even a non-technical person can set up automation workflows with ease. **What do you dislike about Zapier?** I can’t build complex systems or advanced AI agents using Zapier. I can add small JavaScript snippets, but I can’t include libraries, which limits what I’m able to do. If Zapier offered more functionality for building complex AI agents in a more user-friendly way than competitors, it could become the best AI automation software. **What problems is Zapier solving and how is that benefiting you?** I’ve built many automations in Zapier to learn how automation works and to streamline my day-to-day tasks. One simple automation I set up automatically sends emails to my clients when they fill out a form to show interest in our service. It saves me around 30 minutes each day—time I previously spent manually sending those emails. I’m still learning Zapier so I can automate even more repetitive tasks. ### 6. Automates Repetitive Workflows and Saves Hours Each Week **Rating:** 4.5/5.0 stars **Reviewed by:** Arun B. | Salesforce Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Zapier?** It automates repetitive workflows, connects apps seamlessly, and saves me hours each week by cutting down on manual tasks and boosting overall efficiency. **What do you dislike about Zapier?** Pricing can scale quickly as task volume grows, which makes the ROI harder to justify for high-usage workflows. Debugging more complex Zaps isn’t always intuitive, especially when errors span multiple steps or integrations. Some integrations also feel limited compared to native features, so I end up relying on workarounds. Performance can occasionally lag, with noticeable delays in task execution. Onboarding is straightforward at a basic level, but mastering advanced logic takes time, and support responses can vary in depth. The AI features are promising, but they still feel somewhat limited when it comes to handling more complex automation scenarios. **What problems is Zapier solving and how is that benefiting you?** We used to struggle with manual data entry and a set of disconnected tools. Now we automate workflows across apps, which has significantly reduced repetitive work and errors. Tasks like syncing leads from forms into our CRM, triggering follow-ups, and updating spreadsheets used to take hours each week; now they run automatically through a simple UI with strong integrations. Overall, it’s improved both consistency and speed, and performance has been reliable even when handling high volumes of tasks. Pricing does increase with usage, but the time saved and the reduction in mistakes still deliver solid ROI for us. Onboarding was quick for the basic setups we needed, and support was helpful whenever we ran into questions. The added AI features also streamline steps like data formatting, making our workflows more efficient end to end. ### 7. Zapier Automates the Busywork and Keeps Our Apps in Sync **Rating:** 4.0/5.0 stars **Reviewed by:** Salman R. | Technical Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Zapier?** Zapier basically takes care of all the boring stuff that used to eat up my whole morning. Instead of copying lead info from one place and pasting it into another, it now happens automatically. That’s a huge relief, because I don’t have to worry about typos or forgetting to update a spreadsheet. It connects the different apps we use so they actually work together, and I can finally focus on my real work. **What do you dislike about Zapier?** My main issue is how quickly the cost adds up once you start relying on it for everything. Since they charge based on how many tasks run, a busy month can make the bill a bit of a shock. It can also get messy when a "Zap" stops working because one of the connected apps changed something on their end. Then you’re stuck digging through the settings to figure out what went wrong, which can be a real pain—especially if you have a lot of different steps and automations set up. **What problems is Zapier solving and how is that benefiting you?** It mostly solves the problem of having a bunch of different tools that don’t talk to each other. Before we started using this, I was spending way too much time moving data around by hand, which was a total waste of energy. Now I can basically set it and forget it. The biggest benefit for me is the peace of mind: when someone fills out a form or pays an invoice, the right people get notified, and the information goes exactly where it needs to be without me having to think about it. ### 8. Seamless Notion–Google Sheets Automation That Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanshu J. | Social Media Lead, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Zapier?** What I like best about is how I use it to connect Notion with tools like Google Sheets. Whenever I add data in a form or sheet, it automatically creates an entry in Notion. I don’t have to copy-paste anything manually anymore. This has saved me a lot of time in managing content and tasks. I also use it to get instant updates or notifications when something changes. Once the workflow is set, it runs smoothly without issues. **What do you dislike about Zapier?** The task limit on the free plan, When I connected Notion with Google Sheets, my tasks got used up very quickly. Even simple automations started hitting the limit faster than expected. Because of that, some workflows stopped in between. Also, multi-step automations are only available in paid plans. So I couldn’t build more advanced workflows without upgrading. **What problems is Zapier solving and how is that benefiting you?** The problem of doing repetitive manual work between apps. Earlier, I had to copy data from Google Forms or Google Sheets into Notion manually. Now it happens automatically as soon as new data is added. This saves a lot of time and reduces chances of mistakes. I also use it to trigger notifications when new entries are created. So I don’t have to keep checking things again and again. ### 9. Don't let no coding experience keep you from a more streamline workflow. **Rating:** 5.0/5.0 stars **Reviewed by:** Ross T. | Facilities Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Zapier?** Being able to jump right into using agents with zero coding experience is just amazing. The ability to describe what you want in normal written text and have that executed is just next level. The UI is simple to use and took only a couple minutes to figure out. **What do you dislike about Zapier?** No specifically about Zapier but using API in Zapier was also brand new to me. I struggled to get the agent to do what I wanted using an API. I think I did not have all the permissions properly set up but Zapier could only help me so much in this regard. **What problems is Zapier solving and how is that benefiting you?** I was able to automate daily searches across multiple platforms and consolidate the data recovered and have that sent to me by email. Definitely a time saver. I was on the free plan but I will upgrade to a paid plan. it is obvious that this is the future for me. With no coding backround, I found this really handy. ### 10. Zapier Streamlines Our Workflows with Reliable Automation and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mike M. | Owner/Founder/Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Zapier?** Zapier allows us to automate in ways that make our business' day easier, get more accomplished, reduced errors and follow the same processes. We use Zapier to tie together our HubSpot CRM, Quickbooks, home-grown systems and other applications without having to deal with custom coding and all the APIs. The user interface allows us to very rapidly introduce new Zaps and Zapier forms when we identify the needs. And, since we rarely ever experience issues with Zapier, our systems run in a 99.9% uptime. Over the past 10 years of use, we have expanded our Zapier subscription as needed, allowing us to keep the costs inline with our actual usage. Support has been excellent; they even contacted me regarding a functionality request with MySQL and had me test it when ready (which really opened up a lot more functionality for us). Their adoption of AI for use in the workflows and agentic use has created an entire new pathway for us to use Zapier to assist our team. **What do you dislike about Zapier?** To our company, the only issue to Zapier is it required us to actually take the time to review everything we were doing (which often pointed out things we should be doing better). Since we grew with the platform's expansion over 10 years, I have had to updated many of our Zaps to keep up to date with the newest App connections, but that is small price to pay. **What problems is Zapier solving and how is that benefiting you?** At a high level, our use of Zaps most impacted our ability to communicate internally and externally in a clear, concise and timely manner. At a deeper level, using Zapier for connections with many platforms such as Google Calendar, Quickbooks and MySQL allowed us to more rapidly expand our home-grown application's functionality without having to constantly dela with the APIs for those applications. My team does not manually move data around anymore - we use Zapier! ### 11. Intuitive, Powerful Automations with Tons of Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Director of Strategic Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Zapier?** From my experience, Zapier stands out because it balances ease of use with a surprisingly powerful set of capabilities. The UI/UX is intuitive enough that I was able to start building workflows quickly without much ramp-up, and the sheer volume of integrations meant I could connect almost every tool I was using without needing custom development. Performance has generally been reliable for the types of automations I’ve run, especially for operational workflows that don’t require real-time precision. From a pricing and ROI perspective, it’s easy to justify when it replaces repetitive manual work, though you do have to be mindful as usage scales. I also found the onboarding experience straightforward, with plenty of templates and guidance to get started, and support resources that helped fill in gaps when needed. More recently, the addition of AI-driven features has made it even more useful, especially for adding logic, summarization, or smarter routing into workflows without adding complexity. **What do you dislike about Zapier?** From my experience, the biggest downside of Zapier is how quickly the pricing can scale because it’s based on tasks. At first it feels inexpensive, but once you start building multi-step workflows or running automations at higher volume, each step counts as a task and costs can add up fast. It forces you to constantly think about efficiency instead of just building the best workflow. Along with that, debugging can be a bit clunky when something breaks, and performance isn’t always truly real-time for more time-sensitive use cases. While the UI is easy to use, more complex automations can become hard to manage and organize over time. Support is solid but not always fast unless you’re on higher tiers, and the AI features, while promising, still feel somewhat limited compared to what you might build natively. **What problems is Zapier solving and how is that benefiting you?** Zapier is solving the problem of disconnected systems by making it easy to get different apps to communicate without custom development. Instead of needing to hire a developer or build and maintain APIs, we can quickly create automated workflows that connect tools like our CRM, support platform, and knowledge base. This has allowed us to move faster, reduce manual work, and experiment with new processes without being blocked by engineering resources. The biggest benefit is speed and flexibility. We can stand up solutions in hours instead of weeks, which is especially valuable when iterating on support workflows, AI use cases, and internal operations. ### 12. Zapier Makes Connecting Tools and Automating Data Flow Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey B. | Digital Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zapier?** I have been using Zapier as my go-to tool for myself and my clients for over 10 years. I love how simple it is to learn, use and implement. It makes it so simple to be able to connect your tools and send data automatically where it needs to go and when. The interface is easy to navigate and connecting your day-to-day tools to it is super easy as well. **What do you dislike about Zapier?** I don't love the limits on the number of paths you can have, although the limit has increased since it was first launched. The biggest thing I dislike is their pricing model. It's by far the most expensive out of all the no code automation platforms and can sometimes have a hard time justifying the cost to clients when other platforms are cheaper for double or more tasks/runs. **What problems is Zapier solving and how is that benefiting you?** Zapier helps me connect and integrate tools that don't integrate with each other on their own. Business processes become far more powerful and much more effective when your tools can "talk" to each other and send data back and forth rather than having everything siloed and separate. ### 13. Most User-Friendly iPaaS for Powerful, Creative Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan C. | GTM Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zapier?** Zapier is the most user-friendly iPaaS tool available on the market that can be used by both technical and non-technical people looking to automate both tasks and the general flow of data between their apps. The integrations are numerous and creativity is often the limiting factor on what you can create/connect. **What do you dislike about Zapier?** Zapier your has a specific market as far as user base who their pricing makes most sense for. It can get a bit expensive for those who don't fit the target user, and to extremely technical users, sometimes the tool can be a bit rigid, but that's because in my opinion, they want to retain the ease of use that comes with the tool. **What problems is Zapier solving and how is that benefiting you?** Zapier helps me eliminate the idea of siloed tools and reduces the need for me to app switch constantly. App switching causes a ton of friction and waste a ton of time in people's daily work lives and specifically mine. Now I am much more efficient. ### 14. Seamless Custom Automation for My Business with Zapier **Rating:** 5.0/5.0 stars **Reviewed by:** Kemeera N. | Owner & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Zapier?** I love that Zapier enables me to create the perfect custom experience for my business. Zapier allows me to use the programs I love and that work best for my business, and seamlessly creates an environment for them to communicate with one another in order to keep my business running efficiently. **What do you dislike about Zapier?** Zapier can be a little tricky to set up. I hired a contractor to set it up for me and teach me how to use it. Once I was shown, it's been pretty straightforward. **What problems is Zapier solving and how is that benefiting you?** I utilize multiple programs and software for my business. Zapier allows each program to communicate with the next which allows me to have functioning systems that are customized to my business needs, a smooth customer experience, and dynamisim in the way I'm able to operate as I grow and my needs change. There are many all in one programs, but they don't fully address my business needs. Zapier makes it possible to use various programs and creates a custom solution that fits my business. ### 15. Zapier Makes Email Campaign Automation Simple, Fast, and Seamlessly Connected **Rating:** 5.0/5.0 stars **Reviewed by:** Coach S. | Onboarding & Process Training Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** What I like best about Zapier is how it makes automation simple and accessible, helping teams save time and work smarter without needing deep technical skills. I also appreciate how it connects so many tools together. When slightly tweaking my flows during the testing phase, I see the change immediately; there is no lag from Zapier's backend. It just makes the implementation and integration easier to create a smooth workflow. So much so, I applied to work as an Automation Strategist when it was available. Even though there was no offer, I hope to get the opportunity to work with such a great company. **What do you dislike about Zapier?** Since my small business clients are not tech-savvy, they would need a plan that has customer support. As a consultant, the only con is the price categories, according to my past clients. **What problems is Zapier solving and how is that benefiting you?** Email Campaigns automation solutions for sure! This takes away the manual tasks (or what I sometimes call pain points) for both my clients and my service. ### 16. Seamless Automation with a Beginner-Friendly Interface and Great Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal R. | Executive Assistant, Executive Office, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** Zapier has been great when it's come to helping me automate several parts of my business! The performance is seamless, the interface is great especially for a beginner like me, and the pricing is great! You can do a lot with the free version, but the paid is also worth it. Zapier is also very supportive and helpful if you have an issue, and they always have a lot of great educational resources and webinars! **What do you dislike about Zapier?** Quite honestly, there hasn't been anything I've disliked about Zapier at all! Everything has been seamless to use. Of course, with all AI, it'll take just a bit of refining to get to your goal, but it doesn't require too much work! **What problems is Zapier solving and how is that benefiting you?** I'm a small business owner who has been learning to do everything herself. When you are building, there are a lot of hats one must wear, and Zapier helps me to not have to worry about the mundane parts of my business and the ones that take me too much time. ### 17. Practical, Powerful Automation That Feels Like an Extra Pair of Hands from Safdar **Rating:** 5.0/5.0 stars **Reviewed by:** Safdar N. | AI Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** What I really like about Zapier is how practical it feels once you actually start using it. For me, it clicked when I used it to automate hiring interns on our website. Before that, everything was manual. People would apply, I’d check emails, move data around, send responses, it was messy and honestly kind of draining. With Zapier, I connected the form on our site to the rest of the workflow using APIs, so now when someone applies, it automatically captures their info, organizes it, and even triggers follow ups. It feels like the whole pipeline just runs on its own. That’s the part I like most. It’s not just automation for the sake of it, it actually removes real friction from your day. Also, once you go a bit deeper, the tools are actually pretty powerful. You can plug into APIs, structure data, and build workflows that feel more like systems than simple automations. And their Zapier AI is honestly kind of wild. It helps you build things faster and even handles parts of the logic for you, so you’re not stuck figuring out every step manually. Overall, it just feels like having an extra pair of hands quietly handling things in the background while you focus on the important stuff. **What do you dislike about Zapier?** What I dislike about Zapier is that it gets expensive pretty quickly once you actually start using it seriously. At first it feels great and simple, but as your workflows grow and more things start running automatically, you realize every little action counts as a task, and the cost adds up fast. So the more useful it becomes, the more you end up paying. Also, once you try to build more advanced workflows, it can get a bit messy. Things that seem simple in your head sometimes require multiple steps or workarounds, and debugging those flows can be frustrating. Like advanced workflows with multiple agents and decision trees like what Langgraph can handle needs to be incorporated, but still a W platform **What problems is Zapier solving and how is that benefiting you?** Zapier is solving a very real problem I was facing, too much repetitive manual work in our HR process. Before, hiring interns and managing attendance was honestly messy. Applications would come in through the website, then I had to manually check them, copy details into Google Sheets, send emails, and coordinate Zoom meetings. Same with attendance, tracking everything manually in sheets and updating it again and again. It was time consuming and easy to mess up. What I did with Zapier was connect everything together using APIs. Now when someone applies on our website, their data automatically goes into Google Sheets, triggers a workflow, and even helps set up Zoom meetings for interviews. For attendance, data flows directly into sheets without me having to update it manually every time. So the problem it solved was all that repetitive, manual back and forth work. And the benefit for me is huge It saved hours every week, reduced errors, and made the whole hiring and attendance process feel smooth and structured instead of chaotic Now it just runs in the background, and I can focus on actually managing people and improving the system instead of doing admin work. ### 18. Easy, Low-Code Automations and a Simplified All-in-One Zapier Subscription **Rating:** 4.5/5.0 stars **Reviewed by:** Traci O. | Business Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** I really appreciate how Zapier makes setting up its different products easy to understand. Most of the time, little to no coding knowledge is needed, which expands the number of people at Koddi who can use Zapier’s products. I also like their recent change where a single subscription cost covers all of the products in their offering, and that made it much easier for us to decide to keep our Zapier subscription. They also are always adding connections to their program, and improving on connections that already exist. Even subscribing to their blog has been helpful in determining how to go about regular business use cases, and provides a valuable insight into the possibilities of the Zapier product as a whole. **What do you dislike about Zapier?** I believe there should be a way to configure reusable Zaps or mini-Zaps across our Zapier ecosystem, so we don’t have to rebuild the same three or four steps each time—especially the steps required to set up case assignments in our automations. That said, they’ve recently released “sub-zaps” in beta, and I’ll be actively testing them to see whether this feature solves the problem. **What problems is Zapier solving and how is that benefiting you?** Our teams have been able to automate reports at a very basic level. However, I think Zapier’s biggest impact on our company has come from using their Forms to set up a portal for our CS team to submit tickets to our Financial Operations team in a consistent, uniform format. This portal has significantly reduced the need for the FinOps team to reach back out to the CS team for missing details, and the end result has been much faster turnaround on financial tickets. Overall, our turnaround time decreased by almost two full working days (16 hours). As a result, our CS team has fully embraced the portal created for them. They’re seeing more positive interactions with their clients, and those clients have greater confidence in our company’s ability to manage their accounts. With that added confidence, the company’s expansion and scaling has increased year over year. ### 19. Zapier Saves Me Time with Reliable, User-Friendly Automations! **Rating:** 4.0/5.0 stars **Reviewed by:** Aly H. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** Zapier has saved me a ton of time and sanity! I'm a one-person marketing department for a company with 7 locations, 100+ employees and 650+ clients. I have a lot on my plate, and Zapier has helped me set up automations for things that I otherwise wouldn't be able to keep track of. The most helpful integration is with Google Ads, specifically for transferring over information from form completions into my CRM. It's super user-friendly and easy to set up, and I find the "duplicate zap" feature to be especially helpful as I often need to run the same automations for multiple campaigns. It's very reliable and I rarely encounter technical issues with it, but if I ever have questions or need assistance their customer service team is really helpful and responsive. **What do you dislike about Zapier?** The main thing I dislike about Zapier is that, while there are SO many platforms and softwares that it integrates with, the specific CRM I use (Intellikids) has very limited integration capabilities. The things I'm able to use Zapier for are extremely helpful, but I have encountered a few situations where the integration I'm looking for (from one software/platform into my CRM) isn't possible. I'm using a Zap that was created by the CRM company though, so I think this issue lies more with them than with Zapier. I'm not sure what the process was for the CRM to create their Zap integration, but perhaps Zapier could offer more support to companies making their own integrations? **What problems is Zapier solving and how is that benefiting you?** I'm the only marketer for a fairly large childcare company, and my job has many moving parts. I have a lot on my plate at all times, and the ability to automate things with Zapier has helped me expand my capabilities to a level I wouldn't otherwise have. The automated transfer of Google Ad form submissions going into my CRM as new leads has been SUCH a time saver, and has helped me capture leads and get conversions that otherwise would've been missed. As a one-person team I also have a limited budget for my department, so the free plan with Zapier has been such a lifesaver! It's the perfect amount of Zap runs that I need at this point, and without the free plan I wouldn't be able to use Zapier. Because of how successful I've been with the help of Zapier, once I get to the point where my usage needs surpass the free plan, I think I won't have an issue getting approval for a paid plan simply based on how much time Zapier has saved me! ### 20. Zapier Makes Scalable Automation and AI Experimentation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** Zapier is one of the most practical tools for getting work done at scale. As a marketer, I use it to connect data sources, trigger real-time alerts across communication platforms, and streamline workflows that would otherwise require engineering support. More recently, it has become a key layer in supporting our AI-driven initiatives, enabling faster experimentation and operational efficiency without adding complexity. **What do you dislike about Zapier?** Zapier’s UI has become increasingly complex as new features have been added, which can make onboarding and navigation unintuitive at times. There’s a learning curve to understanding how different components fit together, especially for newer users. Once you’re familiar, it’s powerful, but the initial experience could be streamlined. I’d like to see more emphasis on user testing and simplification of core workflows to reduce friction and help users get to value faster. **What problems is Zapier solving and how is that benefiting you?** Zapier acts as the backbone of our AI-driven automation and GTM workflows. It connects our core systems, eliminates manual tasks, and enables real-time data movement across tools without requiring engineering resources. This allows our team to move faster, reduce operational overhead, and scale programs that would otherwise be too resource-intensive. We rely on it daily to power everything from lead routing and alerts to internal tooling and AI-based processes. ### 21. Easy No-Code Automations, but Pricing Hold It Back **Rating:** 4.0/5.0 stars **Reviewed by:** Justin P. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** Zapier's drag and-drop workflow builder makes it easy to connect apps without touching code, which has saved real time on repetitive tasks. The integration library is massive, most tools we use day to day are supported out of the box. Performance is generally reliable once workflows are running, though occasionally a zap will need a manual trigger to get back on track. The UI is clean and intuitive, making onboarding new users straightforward. On the AI side, the newer automation suggestions are a nice touch, though still maturing. My main gripe is pricing, as your workflow complexity grows, so does the cost, and it can add up fast. Overall a solid platform that delivers ROI for most teams, just keep an eye on your task usage **What do you dislike about Zapier?** Pricing is the biggest pain point, task limits scale up quickly and you can find yourself bumping against your plan before you know it. Occasionally a zap will silently fail without a clear error message, making troubleshooting more time-consuming than it should be. The AI features feel more like a work in progress than a polished tool. Support response times can be slow on lower-tier plans, and the help documentation, while extensive, isn't always easy to navigate. For teams with advanced automation needs, the cost-to-value ratio starts to slip. **What problems is Zapier solving and how is that benefiting you?** Zapier eliminates the manual work of moving data between platforms. syncing leads, triggering follow-ups, updating records across tools without anyone touching it. That automation layer frees up time that used to go toward repetitive tasks and lets the team stay focused on higher value work. It's also bridged gaps between tools that don't natively integrate, which has been a real operational win. The visibility into workflow history helps with accountability and troubleshooting. Bottom line, it reduces human error and keeps processes running in the background consistently. ### 22. Powerful Automation For Two Small Business Owners with Other Full Time Jobs **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie F. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** It helps automate my business so that I can spend more time on what matters. I really appreciate the ability to test things out to ensure it's working well. I use the integrate with Honeybook, ClickUp, and Google Sheets frequently. I have no issues with performance and pricing is fair. **What do you dislike about Zapier?** It's not necessarily super intuitive as a user interface. I use Relay as well and prefer that more for how easy and intuitive it is to use as a non-tech person. I find Relay's AI interface easier to use as well. **What problems is Zapier solving and how is that benefiting you?** My cofounder and I were spending way too much time on manual admin tasks that pulled us away from actually serving our students in our small college consulting business. Zapier has automated the workflows that used to fall through the cracks, like syncing new HoneyBook contracts directly into ClickUp so client onboarding tasks are created automatically, logging payments into our accounting spreadsheet without anyone having to touch it, and adding new appointments to MailerLite so our email list stays current. Before Zapier, these were all things we had to remember to do manually after a long day of work. Now they just happen. For two teachers running a business on the side, that kind of behind-the-scenes automation saves us hours every month and honestly just gives us peace of mind. ### 23. Zapier is a Game Changer for Real Estate Agents **Rating:** 4.5/5.0 stars **Reviewed by:** Lucia d. | Ambassador, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** That it's intuitive and visually appealing. For me, it's important to be able to see flows visually and Zapier makes that easy - like a puzzle. Copilot is also a great tool for when I'm lazy, and the amount of integrations and apps it can connect to is very good. I recently automated it to add my new TypeForm leads to my CRM and no matter how many leads it gets, it does not lag or fail and they are quickly added to my to-do list. **What do you dislike about Zapier?** I don't think there are many downsides. I use the free version of it, and arguably at times I would like to have a few more steps included in the free version, but it's not a major setback. I would say, for some beginners, it can be a little cryptic if they don't onboard properly (most don't), so they may need some more help or they may give up on the product too soon. I personally have a coding background so I understand the flow, but I have had discerning opinions on how the language is used. **What problems is Zapier solving and how is that benefiting you?** It helps me automate responses and gather data mainly. I work in the real estate sector as well as free lancing for web development and I help other real estate agents with tech solutions, but a lot of it is light work that can be automated, so I help agents actually use Zap and teach them how to use it to be better. I encourage them to use it like I do to integrate CRMs, get organized, and be able to handle larger workloads. ### 24. So Many Possibilities—Excited to Automate My Piano Studio **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna W. | Piano studio owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Zapier?** Honestly, it feels like it has so many possibilities, and I’ve only scratched the surface. I’m not techy at all, and I’ve only just started researching what it can do. As my business grows, I think I’ll use it more to automate tasks in my piano studio. I stumbled upon it through MyMusicStaff.com. Right now, I just have it set up to respond automatically to inquiries, and I’m not confident I’ve done it right. Still, I’m excited to dig in and figure it out. **What do you dislike about Zapier?** The interface feels a little overwhelming to me. I think it could be more user-friendly overall. That said, I’ve noticed it has become easier to use since I first tried it. Still, the pages feel very busy, and at times it can be a bit too much and ends up feeling overwhelming. **What problems is Zapier solving and how is that benefiting you?** Right now, I’m trying to set up automatic responses for piano lesson inquiries. I’d also love to automate some of my other routine communication and scheduling tasks. I’m a single mom of four kids who homeschools and runs a piano studio with 25 students, so I need to save time everywhere I can. ### 25. Zapier Makes Connecting Our Services and Automations a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Rob L. | Founder / CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Zapier?** Zapier has made connecting our services together a breeze. Currently it is being used to manage our drip automation for e-commerce and communications. Piping people into the correct streams on our email marketing platform. We are currently hoping to implement it into our Sales stream as well with our CRM as we grow. **What do you dislike about Zapier?** The biggest issue we have noticed with Zapier is the pricing model. While we appreciate the pricing structure, we believe there should be a price tier in-between the Free and the Professional tier. This would allow perhaps a limited number of "steps" and a collection of premium apps to help startups like ourselves to benefit a bit more. Currently the jump from Free to $29.99/month ($19.99/month paid annually) is a bit steep for us. **What problems is Zapier solving and how is that benefiting you?** We get a broad spectrum of clients that don't always fit one single mold. Therefore we need to have a pipeline that is directly connected to our drip campaigns that allows us to feed people to the correct product and customer support. Zapier has helped in this area. A true set-and-forget tool. ### 26. Endless Possibilities, Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Franki F. | Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Zapier?** I love how Zapier expands the capabilities of Pipedrive with other software by filling in all the gaps where there are no native integrations. It solves everything from timing follow-ups and closing deals based on date fields to creating weekly digests. Sometimes, the possibilities feel endless. The support is always responsive and helpful, giving actual solutions to my problems. Zapier Agents have been fun to experiment with, and I use them to search the web to keep up to date on feature updates. Zapier is much more robust and has more applications compared to make.com. Although there was a learning curve, the support made it easy. **What do you dislike about Zapier?** needing up update API end points manually **What problems is Zapier solving and how is that benefiting you?** I use Zapier to expand Pipedrive capabilities with other software, timing follow-ups, closing deals based on date fields, and creating weekly digests where no native integrations exist. ### 27. Intuitive Automations and Powerful Integrations That Save Us Tons of Time **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle G. | Technology Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Zapier?** It's a great tool that allows many different types of software to talk to each other. The integrations have allowed me to create many automations for my company, and all of these mini tasks/automations have added up to a lot of time savings. I've experienced very few outages/slowdowns, even with my 15+ step zaps. The UI is intuitive, but even if you're having issues, the support is great, and there are a lot of resources to learn from. The monetary investment is definitely worth it. **What do you dislike about Zapier?** I wish there were even more integrations, but it may not be Zapier's issue, it may be the other software's issue due to a lack of a public API **What problems is Zapier solving and how is that benefiting you?** It solves repetitive, predictable tasks by allowing me to create/reuse automations for different scenarios. ### 28. Zapier Automates Day-to-Day Tasks and Elevates Customer Care **Rating:** 5.0/5.0 stars **Reviewed by:** Sydney v. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Zapier?** Zapier does the day to day tasks that I don’t have the capacity to do myself, allowing me to offer a high standard of customer care. This includes communication with my customers before, during, and after their stay. It’s resulted in more happy customers and more 5 star reviews for my company. **What do you dislike about Zapier?** I think I could use the tool to do more workflows, but I’m not very tech savvy and don’t know how to use all the functions. **What problems is Zapier solving and how is that benefiting you?** I own a business that requires frequent guest communication (and frankly I don’t have capacity to offer the level of customer attention that I want to offer doing it myself). Zapier handles this daily with automated workflows. When a guest makes a reservation, Zapier sends an email with all of their reservation details. On the day of their arrival, Zapier re-sends that information along with a nice welcome message. We send one more email after their first night to ensure their stay is going smoothly, and finally one more message after they depart asking about their experience. ### 29. Seamless Integrations and AI-Powered Automations Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Tisagh C. | IT Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Zapier?** Zapier integrates seamlessly with most major platforms. Chances are, if there is a software you use, there is a way to automate it using Zapier. Now, with their AI implementation, it is even easier to create automation workflows efficiently and effectively. The user experience is fantastic, and it is priced fairly for what it does. You can set up multiple integrations in one sitting, making onboarding a breeze. **What do you dislike about Zapier?** At times, it can be difficult to estimate how much you will use a specific flow. This could cause you to go over budget if you don't take careful consideration beforehand. This leaves you in a situation where either you break your workflow or expand your budget. **What problems is Zapier solving and how is that benefiting you?** Automation saves time for the staff and me on menial tasks. ### 30. Zapier: Amazing Automation Glue That Extends What Your Apps Can Do **Rating:** 4.5/5.0 stars **Reviewed by:** Ralph P. | Senior Director of IT, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2026 **What do you like best about Zapier?** Zapier is amazing. It extends the functionality of some software and is a glue between software so you can expand the functionality and tasks between one or more different products and have it do things that weren't even possible before. **What do you dislike about Zapier?** The only thing I dislike about Zapier is that all tasks are counted as a zap, regardless of how many steps are in the zap. You may have a zap with 10, 15 steps or a zap with two steps and they're both counted the same way. **What problems is Zapier solving and how is that benefiting you?** We have several Zaps running in our company but the one that truly gave us a benefit is connecting Zapier up to our AMS and our Circle community and being able to assign badges as the AMS is updated. We don't have to do a manual update or CSV import into the Circle community. ### 31. Effortlessly Bridges and Automates Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Priya Darshini D. | Marketing Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Zapier?** I use Zapier for creating integrations and building workflows. It helps me automate repetitive tasks, like moving leads from HubSpot to Salesforce and setting up Slack notifications for MQL to SQL. I like that Zapier acts as a bridge for marketing tools that don't integrate well, and I find it quick and easy to understand and test workflows. The initial setup was very easy and the support was good too. **What do you dislike about Zapier?** I would like the AI chatbots to be more efficient. It would be helpful if AI could build workflows after we give prompts. **What problems is Zapier solving and how is that benefiting you?** I use Zapier to automate repetitive tasks and create workflows, acting as a bridge for tools that don't integrate well, making it quick and easy to build and test integrations. ### 32. Top-Notch No-Code Automation Across Slack, Gmail, Sheets, and HubSpot **Rating:** 4.5/5.0 stars **Reviewed by:** Rehan A. | Salesforce Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Zapier?** we can easily connect different apps (like Slack, Gmail, Google Sheets, HubSpot) and automate repetitive tasks between them, without needing to write any code I used Zapier by replacing Workato and its worth it . its automation work is top notch. my company asked me to automate our internal mail task assignemnt to redirect to slack as employee job and its working great. Now we mostly use Zapier for app collection and automation **What do you dislike about Zapier?** complex to learn for a beginner , not much resource avaialable to learn about zapier . I think one commuity event in 6 month can bring awareness about Zapier . also it is costly as compared to other automation tools **What problems is Zapier solving and how is that benefiting you?** Its solved automation problem like my company asked me to automate our internal mail task assignemnt to redirect to slack as employee job and its working great.Its saves times to manually assign jobs and note down using pen and paper also it saves a lot of times as per its automation ability ### 33. Automates Tedious Tasks for Solopreneurs Seamlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan G. | Founder, Systems Saved Me, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Zapier?** What I love most about Zapier is how widespread it is. Almost every tool I use has a Zapier integration or the ability to do webhooks, which Zapier allows for. This widespread integration capability means I can automate anything across all my tools, which really helps me as a solopreneur. It keeps me from getting overwhelmed by the small minutiae in my business. Additionally, setting up Zapier was extremely easy, further enhancing its usability. **What do you dislike about Zapier?** Sometimes the AI can really help with troubleshooting, but it's hit or miss. I haven't found that it's reliable all the time. So then I have to go into my own chat with you or cloud account and ask the questions that I wish Zapier's AI Copilot could just help with itself. **What problems is Zapier solving and how is that benefiting you?** I use Zapier to automate tasks that would otherwise require hiring extra help. It integrates tools that don't naturally work together and handles essential but minor tasks in my workflow. Its widespread integration capabilities let me automate across all my tools, making me a more efficient solopreneur. ### 34. Zapier Automates Stripe-to-Spreadsheet Updates and Saves Me Hours **Rating:** 4.0/5.0 stars **Reviewed by:** Nashira L. | Financial Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Zapier?** I’ve been using Zapier to connect Stripe to my spreadsheets, and it has made a huge difference in how I run my business. Every time a payment comes in, it automatically updates my spreadsheet without me having to touch anything. As a small business owner, that kind of automation takes real pressure off. I don’t have to worry about missing transactions or spending extra time on manual tracking. It gives me more space to focus on my clients and actually running my business instead of managing data. **What do you dislike about Zapier?** I feel like there is still so much I could do just haven't had the time to learn. **What problems is Zapier solving and how is that benefiting you?** The problem of manual data entry and disconnected systems. Before, I would have to manually track payments from Stripe and update my spreadsheets, which took time and left room for mistakes. ### 35. Zapier Automations Cut Reporting Time With Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Allison D. | Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Zapier?** Zapiers automations make my workflows way shorter. I am able to count on the google integration with donorbox to pull reports that used to take hours to sort through. I wish Zapier was more affordable for my organization as we would benefit from the extended usage of data, but it works as needed with the limited budget our nonprofit has. **What do you dislike about Zapier?** Zapier can get confusing if you are unfamiliar with the software. I think the help questions assist when needed, but I have relied on external AI to answer questions I can't find **What problems is Zapier solving and how is that benefiting you?** RIght now, it is automating our pull data for donor reports and lists, but it is extremely limited because of the plan we are using ### 36. Zapier Powers Our Digital Distribution with Seamless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos E. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Zapier?** Zapier is at the core of our distribution across all our digital platforms. It enables our website to “talk” to our CRM, automates our spreadsheets, populates reports, and triggers email sequences. **What do you dislike about Zapier?** Complexity. Zapier is a reliable sandbox tool with almost limitless possibilities, but that also means you should expect added complexity and a fairly long learning curve. **What problems is Zapier solving and how is that benefiting you?** We use multiple platforms for client meeting scheduling, marketing, data tracking and reporting, plus shared spreadsheets and databases. Zapier is the wizard that connects everything so these platforms can communicate with each other. It also powers up our other apps by extending beyond their limitations. With it, we automate internal processes for managing client profile data and communications, which helps keep everything consistent across tools. ### 37. Simple Setup That Makes Business Automation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Tamiera G. | Senior product support, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Zapier?** I enjoy the ease of how simple it is to set up. Many softwares are very intimidating, however Zapier makes it easy to get your business needs address. **What do you dislike about Zapier?** I don’t have any dislikes. They do offer tiered plans at affordable prices, & again I enjoy the product throughly. Whenever I need to setup intake forms, I set up using Zapier each time. **What problems is Zapier solving and how is that benefiting you?** Zapier is solving my problem for client intake data. Zapier makes it easy to collect data in very UI friendly data setup forms. It’s very intuitive, has tons of API integrators you can connect to. This benefits me by giving me a way to analyze customer data and see the insights that truly makes a difference ### 38. Time saver with versatile integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Zapier?** I use Zapier to automate recurring tasks and create custom workflows. It saves me a lot of time because it integrates with almost all other tools and allows me to automate truly custom processes. This way, I can focus on tasks that demand more from me than the repetitive ones. The initial setup of Zapier was very easy. **What do you dislike about Zapier?** That more complex tasks quickly become confusing or are not executed the way I want them to be. A detailed error message indicating what is not working would be helpful, or a better illustration of the more complex workflows. **What problems is Zapier solving and how is that benefiting you?** I use Zapier to automate recurring tasks and create custom workflows. It saves me a lot of time, allowing me to focus on more important tasks. The integration with almost all tools truly enables custom processes. ### 39. Zapier Makes APIs Feel Simple for Everyone **Rating:** 5.0/5.0 stars **Reviewed by:** John-Thomas B. | Director of Client Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Zapier?** The ease of use. The term "API" is intimidating to a lot of people who do not have experience with them at all, but I've taught many people within my company to use Zapier. They are all shocked at how simple it is. **What do you dislike about Zapier?** This is not the worst but at times there could be a little more information and guidance as to what is making a zap fail. It would be helpful if there was more insight as to what each error code may mean. **What problems is Zapier solving and how is that benefiting you?** Most of our client base is not tech savvy enough to know how to setup API's, however, due to our business model they can heavily benefit from said integrations. Zapier has made it easy to bridge that gap and show them how much time they can save by taking a few minutes to learn how easy the product is to use. ### 40. Streamlines Automation with Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie W. | Content & Communication Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Zapier?** I use Zapier to automate marketing and customer journey processes across multiple platforms, which removes repetitive manual work and means I don't have to rely on our in-house dev team to create custom APIs. What I like most is that it frees up my time by removing manual tasks that shouldn't really require human intervention, allowing me to focus on activities with a higher ROI. Zapier's ability to connect different systems means information flows more smoothly across teams and platforms without duplicated work. The initial setup was very easy, making it even more convenient to use. **What do you dislike about Zapier?** It can be difficult to keep track of dependencies, logic paths, and where failures are happening once you have a lot of interconnected Zaps. Troubleshooting can sometimes feel reactive rather than proactive, especially when errors happen intermittently or because of issues in third-party apps. **What problems is Zapier solving and how is that benefiting you?** Zapier automates marketing and customer journey processes, removing repetitive manual work and eliminating the need for custom APIs. It frees up my time, enabling me to focus on tasks with a higher ROI, and facilitates smoother information flow across teams and platforms without duplicated work. ### 41. Powerful Automations, But UI, AI, and Support Need Major Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Zapier?** I think that Zapier makes it easy to connect different products and services together in a detailed and complex manner. **What do you dislike about Zapier?** I find that the user interface and user experience is difficult to use. As someone who has tried to get it to work several different times, I find a hard time when connecting uncanny items together. The AI offering within Zapier is not very intelligent, and has led me down many rabbit holes. There was also no support and no onboarding for the service. Even an intro email leading me to product support guides or more instructions would have been helpful. I also found that the performance was not the strongest. **What problems is Zapier solving and how is that benefiting you?** I used Zapier to integrate between Klaviyo, Google and Shopify. It did not work as intended and I was forced to use a manual integration. Not all of the features that were claimed were included and this made me feel that the ROI and the price to continue to use Zapier was not justified. ### 42. Automates Lead Integration, Needs More Reliable Connectivity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Zapier?** I use Zapier for marketing lead integration, specifically for channels like Meta and LinkedIn to easily route lead generation forms from platform to CRM. It helps save time by automating the lead transfer from marketing channels into CRM, which previously required manual downloading, editing, and sending to our marketing operations team. Once Zapier was set up with the actual logic and workflow, it turned out to be a pretty simple setup. The return on investment is profound given the man hours it took to complete the work Zapier does in seconds. **What do you dislike about Zapier?** There are times when the integrations get disabled for some reason, specifically with LinkedIn. Every thirty or sixty days or such, we see a break in the actual integration, and leads do not route into our CRM. I wish that wasn't the case and that Zaps did not need to be re enabled, this is specific to LinkedIn automation however. Performance wise this really kills our time to first touch rate, which is a bummer. **What problems is Zapier solving and how is that benefiting you?** I use Zapier for marketing lead integration, saving time by automating the process of routing lead generation forms from platforms like Meta and LinkedIn into our CRM, eliminating manual downloads and uploads. Zapier allows my team to quickly route on platform marketing leads to our CRM. Previously we had to manually upload these leads from the platform which was time consuming and hurt our lead to demo rate, and overall pipeline. ### 43. Effortless Workflow Automation, **Rating:** 5.0/5.0 stars **Reviewed by:** Justin M. | Director of Customer Support, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Zapier?** I love Zapier because it helps us create a flow that works for us, especially when some tools are clunky on their own. I'm able to set up a zap easily once I get the hang of how Zapier works, and their AI feature does a lot of the legwork for me just by describing what I want it to do. The AI tool is usually pretty accurate, requiring only minor tweaking to get things running. I also appreciate that Zapier helps us migrate users into our software from a CSV file, taking a lot of mundane tasks off our plate. Plus, it has been very beneficial in connecting various tools like Stripe, Airtable, and our own software for enhanced data analysis and project creation. **What do you dislike about Zapier?** I find the support from Zapier itself to be a bit lacking. I think it could be better. **What problems is Zapier solving and how is that benefiting you?** Zapier helps integrate Stripe with Airtable and other software, simplifying our workflow. It connects clunky tools, automates financial data transfer for better analysis, and eases user migration via CSV files. The AI feature simplifies setup by handling much of the initial work. ### 44. Seamless App Integration, But Needs UX Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Amie L. | Core Member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Zapier?** I really like Zapier's ability to seamlessly connect different apps that typically don't integrate with each other, turning disconnected tools into one cohesive and efficient ecosystem. This capability has streamlined workflows for me by eliminating repetitive manual tasks and allowing automation of lead routing, form submissions, CRM updates, and email notifications. It's improved response time and data accuracy, giving me more time for high-impact work rather than administrative tasks. It feels like having an operations assistant running quietly in the background 24/7, removing friction between the tools I rely on daily and ensuring information flows automatically and accurately. **What do you dislike about Zapier?** While Zapier is powerful, the learning curve can be steep, especially when building more complex, multi-step workflows. The interface isn’t always intuitive, and navigating between Zaps, folders, and task histories can feel cluttered at times. Improving the user experience, simplifying advanced setup explanations, and making troubleshooting more visually guided would make it significantly more user-friendly. The initial setup wasn’t overly difficult, but it wasn’t completely intuitive either. I had to spend some time exploring their site and help resources to understand how to properly structure workflows and triggers. Once I understood the logic behind it, it became much smoother, but there was definitely a learning period upfront. **What problems is Zapier solving and how is that benefiting you?** Zapier streamlines my workflows by automating repetitive tasks and connecting tools that don't usually integrate, like Salesforce and Calendly. It improves efficiency by reducing errors, speeding up responses, and freeing up time for high-impact work instead of administrative tasks. ### 45. Zapier: Effortless CRM and Ad Platform Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Shivani A. | Production Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Zapier?** I use Zapier for creating connections between CRM systems like HubSpot and Google Sheets, as well as ad platforms like Google Ads, LinkedIn Ads, and Meta Ads for offline conversions. It's great for automating the process when a lead's status changes to qualified leads and Zapier sends that as offline conversions to Google Ads and other ad platforms. This helps optimize campaigns for Qualified conversion types by sharing valuable lead data securely. Zapier's setup is also pretty easy and step-by-step, making it simple to follow. It integrates with tools like WordPress and Wufoo forms as well. Zapier was the first product we tried for API connections, and it has worked well for us without any complaints so far. **What do you dislike about Zapier?** No issues so far. **What problems is Zapier solving and how is that benefiting you?** I use Zapier to connect CRM systems like HubSpot with ad platforms such as Google Ads, optimizing campaigns by sending qualified leads as offline conversions. It simplifies connections with various platforms like Google Sheets, LinkedIn Ads, Meta Ads, and WordPress, streamlining our lead management process. ### 46. No-Code Automation That Connects Thousands of Apps and Saves Hours **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya R. | Web designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Zapier?** The most helpful upside of Zapier is its ability to connect thousands of apps without any coding. I like best how it automates repetitive tasks—like saving email attachments to cloud storage or adding leads to a CRM—saving hours of manual work. The key benefits: no technical skills required, reliable triggers and actions, and the freedom to focus on high-value work instead of data entry. **What do you dislike about Zapier?** The main downside of Zapier is that costs can escalate quickly as you increase task volume or add premium apps. For complex workflows, the single-step, linear logic feels limiting compared to coding or more advanced iPaaS tools. Also, debugging errors can be frustrating because you have to manually check task history and sometimes wait for retries. Finally, high-volume or real-time needs often hit rate limits or lag, making it less reliable for time-sensitive operations. **What problems is Zapier solving and how is that benefiting you?** Zapier solves the problem of data silos and manual transfer between apps. Instead of exporting, reformatting, and re-uploading data from one tool to another, Zapier automates that flow. The key business problems it helps solve: · Reducing human error from copy-paste tasks · Saving time spent on routine data entry or lead routing · Speeding up response times (e.g., auto-notifying sales when a form is filled) · Enabling non-technical teams to build integrations without developers The benefit is that teams stay focused on meaningful work, while routine processes run reliably in the background 24/7. ### 47. Effortless Automation, Excellent Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Taran S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Zapier?** I love using Zapier because it assists in automating tasks related to support processes, which really saves time. It fetches data from Intercom and logs it into Google Sheets, which is a huge help. I also like its use in auditing our support tickets. The user interface is easy to understand and doesn't require technical knowledge to set up Zaps, making the initial setup super easy. Another standout feature is its ability to integrate with almost every helpdesk and AI tool. This extensive integration means we never feel like we need to look for an alternative. Overall, Zapier's ease of use and powerful integrations make it a highly valuable tool for our team. **What do you dislike about Zapier?** Nothing, been using it since 2018, no issues at all. **What problems is Zapier solving and how is that benefiting you?** Zapier saves time by automating tasks like fetching data from Intercom and logging it to Google Sheets. It audits our support tickets and integrates with most tools, reducing the need for alternatives. The UI is user-friendly, requiring no technical skills. ### 48. Zapier Makes App Integrations and Automation Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Emmanuel C. J. | Director of Digital Marketing and Sales, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Zapier?** What I like best about Zapier is how simple it makes connecting all my apps and automating repetitive tasks without needing technical skills. It saves me a lot of time by handling routine work in the background, like moving data between platforms or sending automatic notifications. The setup is intuitive, and it helps me stay organized while improving efficiency in my daily workflow. **What do you dislike about Zapier?** What I dislike about Zapier is that some of the more advanced features are locked behind higher-priced plans, which can get expensive as automation needs grow. Also, when workflows become more complex, troubleshooting errors can be difficult, especially if you’re not very technical. While the platform is powerful, the pricing and occasional debugging challenges can be frustrating for smaller teams or individual users. **What problems is Zapier solving and how is that benefiting you?** Zapier solves the problem of repetitive manual tasks and disconnected apps by automating workflows between the tools I use every day. Instead of manually transferring data, sending follow-ups, or updating multiple platforms, Zapier handles those actions automatically. This saves me time, reduces human error, and keeps my processes running smoothly, allowing me to focus on more important tasks and improve overall productivity. ### 49. Empowers Advanced Workflows but Needs More Integration Depth **Rating:** 4.5/5.0 stars **Reviewed by:** Keely M. | Production Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Zapier?** I use Zapier to build workflows in my daily job, and it has made my life easier by automating time-consuming manual tasks. I really like the built-in CoPilot AI because it helps me build fairly advanced workflows and troubleshoot issues, especially with aspects I'm not confident in, like Python code. My Zaps started out basic, but now they are more advanced, and having AI assistance is invaluable since I'm not a coder. CoPilot helps me achieve a level of complexity that I would never manage on my own. Zapier integrates really well with tools like Slack. We chose Zapier due to its many integrations compared to other similar products, and the initial setup was VERY easy. **What do you dislike about Zapier?** Some workflow automations were beyond the scope of Zapier due to certain integrations. I wish CoPilot had been honest at the beginning and advised me that it would never be achievable, instead of persevering for hours in order to get it to work. Majority of my automations and workflows include the Google Workspace, and I would prefer if it had assessed my brief and told me straight up that it wasn't achievable with the current Google Sheets integration level, and to instead build an Apps Script. **What problems is Zapier solving and how is that benefiting you?** I use Zapier to automate time-consuming manual tasks, build advanced workflows, and troubleshoot, thanks to the built-in CoPilot AI, which is invaluable given my limited Python knowledge. ### 50. Bridged Our Systems, Setup Could Be Simpler **Rating:** 3.5/5.0 stars **Reviewed by:** Anne C. | Marketing & Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zapier?** Zapier is a really great way to connect systems that weren't previously able to speak to each other. It makes a significant impact on the sales team because when people fill out a quote request form on Klaviyo, we need the sales team to quickly pick up that data in intercom and action it. **What do you dislike about Zapier?** I don't think it's very user friendly for someone like me who isn't hugely tech minded. I find it quite complicated and I had to get a tech person to help me actually set it up. The other thing I find is that whilst I've managed to get it to send an email to a customer who completes a quote request form in Klaviyo, I can't actually do something simple like have a subject title on that email. I find that really clunky, and it doesn't look great at all when it lands with our customer. **What problems is Zapier solving and how is that benefiting you?** Zapier connects Klaviyo and Intercom, allowing the sales team to quickly access and act on quote requests. It enables systems to communicate that otherwise couldn't. ## Zapier Discussions - [What can Zapier do?](https://www.g2.com/discussions/what-can-zapier-do) - 2 comments, 2 upvotes - [Can you reduce the steps while setting triggers and actions?](https://www.g2.com/discussions/can-you-reduce-the-steps-while-setting-triggers-and-actions) - 2 comments, 1 upvote - [How do I get my Stripe Active subscriptions once a day?](https://www.g2.com/discussions/how-do-i-get-my-stripe-active-subscriptions-once-a-day) - 2 comments, 1 upvote - [integration with hardware?](https://www.g2.com/discussions/integration-with-hardware) - 2 comments, 1 upvote - [What is the best way to implement this system in a small business?](https://www.g2.com/discussions/11974-what-is-the-best-way-to-implement-this-system-in-a-small-business) - 3 comments, 1 upvote - [View Zapier pricing details and edition comparison](https://www.g2.com/products/zapier/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+14%3A50%3A30+-0500&secure%5Bsession_id%5D=b79bdf2e-96a5-4d47-87c6-b360a5bb0d69&secure%5Btoken%5D=41cc1636a110fab97c1246fc2cad3d9649aa20689087cd4cb3d4eae241a0a1b8&format=llm_user) ## Zapier Integrations - 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Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails **Workflow Design & Integration - AI Orchestration** - Dependency Management - Workflow Coordination - Multi-Provider API Connectivity - Multi-Step Workflow Creation - Enterprise System Integration - Real-Time Data Pipelines **Agentic AI - Productivity Bots** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation **Performance Optimization & Analytics - AI Orchestration** - Workflow Performance Dashboards - Workflow Reporting - Resource Utilization Monitoring - Computational Resource Management - Dynamic Scaling - Component Monitoring **Security** - Data Encryption - Security Standards - Communication Protocol **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Governance & Compliance Controls - AI Orchestration** - Regulatory Compliance - Governance Policy Enforcement - Role-Based Access Control - Audit Trail Management - Security Protocols **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Deployment ** - Hybrid - Cloud to Cloud ## Top Zapier Alternatives - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (727 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) - 4.5/5.0 (616 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (680 reviews)